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The Psychology of Marketing and Communication
Rating: 3.8 out of 5(12 ratings)
46 students

The Psychology of Marketing and Communication

Non-verbal communications,consumer behavior , online strategies for effective Marketing & conversions, Branding
Created byLeo Daher
Last updated 1/2022
English

What you'll learn

  • The process of Communication
  • Digital Marketing
  • Consumer Behavior
  • Psychology of marketing
  • The path to conversion

Course content

1 section15 lectures2h 15m total length
  • The Process of Communication5:55
  • Part 1 : Marketing Psychology7:59
  • Part 2 : Marketing Psychology8:48

    Explore marketing psychology principles like authority, liking, unity, and price sensitivity, and learn to use scarcity and loss aversion, features, and reminders to motivate decisions.

  • Part 3 : Marketing Psychology10:17
  • Part 3.1: Marketing psychology (continued)8:13

    Explore key marketing psychology principles, including the noble age effect, donation strategies, authenticity, pratfall, goal gradient, selective perception, humor, and the IKEA and speakeasy effects.

  • Part 3.2 : Marketing psychology (continued)10:37
  • Part 4 Marketing Psychology8:25
  • Part 1 : Consumer behavior and the path of conversion5:42
  • Part 2: Consumer Behavior7:25

    Learn to create focused business content by researching your target audience, defining your brand, and establishing a consistent style, then optimize engagement and conversions through structured content and testing.

  • Part 3 :Consumer Behavior11:07

    Boost conversions by optimizing user experience with clear navigation and targeted calls to action, personalizing experiences based on user needs, while testing, tracking heat maps, and gathering customer feedback.

  • Part 4 :Consumer behavior post click strategy12:24
  • Part 5 Consumer Behavior8:02
  • Part 6 Consumer Behavior11:02
  • Small segment : Decision making9:25
  • Part 7 Consumer behavior10:36

    Explain post-conversion strategies that turn buyers into repeat customers through post-conversion landing pages, exclusive offers, freebies, webinars, social follows, and guided training.

Requirements

  • no prerequisites

Description

To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.

Who this course is for:

  • any level