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The Psychology of Marketing and Communication
Rating: 3.8 out of 5(12 ratings)
46 students

The Psychology of Marketing and Communication

Non-verbal communications,consumer behavior , online strategies for effective Marketing & conversions, Branding
Created byLeo Daher
Last updated 1/2022
English
English [Auto],

What you'll learn

  • The process of Communication
  • Digital Marketing
  • Consumer Behavior
  • Psychology of marketing
  • The path to conversion

Course content

1 section • 15 lectures • 2h 15m total length

  • The Process of Communication5:55

    Explore the process of communication by understanding emotions behind messages, practicing engaged listening, managing stress and distraction, reading nonverbal cues, and using clear writing to build trust and teamwork.

  • Part 1 : Marketing Psychology7:59

    Explore how priming, reciprocity, scarcity, social proof, and decoy effects shape consumer behavior and boost marketing performance.

  • Part 2 : Marketing Psychology8:48

    Explore marketing psychology principles like authority, liking, unity, and price sensitivity, and learn to use scarcity and loss aversion, features, and reminders to motivate decisions.

  • Part 3 : Marketing Psychology10:17

    Discover how marketing psychology uses the focusing effect, imagined technique, weather effects, and other principles—novelty, god terms, cognitive dissonance, anchoring, autonomy, and country of origin—to shape attention and purchase decisions.

  • Part 3.1: Marketing psychology (continued)8:13

    Explore key marketing psychology principles, including the noble age effect, donation strategies, authenticity, pratfall, goal gradient, selective perception, humor, and the IKEA and speakeasy effects.

  • Part 3.2 : Marketing psychology (continued)10:37

    Explore marketing psychology concepts like cognitive fluency, mere exposure, and brand consistency across channels, plus tactics such as endowment effect, free trials, and blemishing.

  • Part 4 Marketing Psychology8:25

    Discover color psychology and branding strategies that influence conversion, plus techniques like the foot-in-the-door method, social identity tribes, and social proof to boost signups.

  • Part 1 : Consumer behavior and the path of conversion5:42

    Discover how consumer behavior shapes marketing, from individual and group influences to brand positioning and conversion, and craft content that creates brand connections and is useful, usable, desirable, and findable.

  • Part 2: Consumer Behavior7:25

    Learn to create focused business content by researching your target audience, defining your brand, and establishing a consistent style, then optimize engagement and conversions through structured content and testing.

  • Part 3 :Consumer Behavior11:07

    Boost conversions by optimizing user experience with clear navigation and targeted calls to action, personalizing experiences based on user needs, while testing, tracking heat maps, and gathering customer feedback.

  • Part 4 :Consumer behavior post click strategy12:24

    Explore post-click strategy by optimizing landing pages with trust signals, fast loads, and clear conversions. Highlight pre-click factors, scalable creation, personalization, AB testing, and strong CTAs to boost overall conversions.

  • Part 5 Consumer Behavior8:02

    Master targeted messaging to boost conversions by tailoring language and cues for audiences using in-market audiences, Facebook Insights, conversation logs, and chatbots, with native app messaging and onboarding.

  • Part 6 Consumer Behavior11:02

    Explore market testing as a risk-mitigating, data-driven path to launch, answering demand, customers, competition, sales, pricing, distribution, and promotion; use small-scale tests and split testing to refine strategy.

  • Small segment : Decision making9:25

    Explore how first principles, trade-offs, argument, consensus, systems thinking, contemplation, critical thinking, intuition, serendipity, and reverse brainstorming shape customer decision making.

  • Part 7 Consumer behavior10:36

    Explain post-conversion strategies that turn buyers into repeat customers through post-conversion landing pages, exclusive offers, freebies, webinars, social follows, and guided training.

Requirements

  • no prerequisites

Description

To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.

Who this course is for:

  • any level

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