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The Project Manager's Guide to Persuasion and Influence
Rating: 4.2 out of 5(39 ratings)
1,127 students

The Project Manager's Guide to Persuasion and Influence

How to Influence Stakeholders and Drive Project Success
Created byHanan Awaad
Last updated 7/2023
English
English [Auto],

What you'll learn

  • Participants will have a clear understanding of the psychology behind influence and persuasion
  • Participants will be able to apply the principles of influence in different contexts, while also considering ethical considerations
  • Participants will be equipped with the tools to use influence and persuasion in an effective and ethical manner.
  • Develop your personal brand as a influential project manager

Course content

4 sections • 19 lectures • 1h 44m total length

  • Introduction4:21

    Learn practical concepts and tools to use persuasion and influence ethically as a project manager, mastering positional power, emotions, expertise, and nonverbal signals to build credibility and drive outcomes.

  • The importance of understanding the psychology of influence3:30

    Master persuasion and influence to build stakeholder trust and credibility, distinguish ethical influence from manipulation, and lead teams through active listening, empathy, and collaboration.

  • The science of persuasion7:39

    Discover how psychology, communication, and leadership empower project managers to persuade stakeholders using central and peripheral routes, along with reciprocity, social proof, and authority.

  • The Psychology of influence4:56

    Explore the six principles of persuasion—reciprocity, consistency, social proof, sympathy or likability, authority, and scarcity—and apply them to influence stakeholders, gain buy in, and align projects with organizational goals.

  • Test Your Knowledge (1)

Requirements

  • No prior experience is required

Description

As a project manager, your ability to persuade and influence stakeholders and team members is crucial to the success of your projects. However, this task is challenging and requires a deep understanding of the psychological principles of persuasion and influence.

The course is designed to provide project managers with the knowledge and practical skills needed to influence stakeholders and team members effectively. Through a deep dive into the psychology behind influence and persuasion, participants will gain a clear understanding of the factors that motivate people to take action.

We will cover various topics, including building strong relationships, establishing credibility, and communicating persuasively. Participants will learn to apply these principles in different contexts while considering ethical considerations. This is essential, as influence and persuasion must always be done ethically and responsibly.

Participants will be equipped with the tools to use influence and persuasion effectively and ethically. They will have a deeper understanding of the psychology behind these concepts and will be able to apply this knowledge to their personal and professional lives. This will lead to more successful project outcomes, as project managers will be better able to build relationships, gain buy-in from stakeholders, and motivate team members to take action.

Who this course is for:

  • Junior and mid-level project managers

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