
Step into the product manager role and learn to balance design, development, and strategy through dual track development, goal-directed design, rapid prototyping, agile practices, and data-driven decisions.
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Learn what a digital product entails—from software and cloud components to multi-team product managers—illustrated by Google Maps' data, imagery, and real-time updates.
Explore why product initiatives fail under a waterfall process and argue for goal-oriented, early validation with input from designers and developers toward truly effective product teams.
Explore how effective product teams tackle risk upfront by validating value, usability, feasibility, and viability. Discovery teams run rapid customer experiments to learn and kill off bad ideas.
Decide what kind of product manager you will be through a candid self-evaluation of your education, background, interests, and strengths, guiding your growth-focused career path and roles.
Explore empowered, cross-functional product teams and how product managers, engineers, and designers collaborate to solve customer problems with usable, feasible, and viable solutions.
Explore the modern developer roles — from front end to security engineer — and learn how product managers collaborate with a tech lead through daily discovery and delivery discussions to ship better software.
Map feature usage on a two-axis chart to identify the core value in the top-right, and choose between kill, improve, increase adoption, or boost frequency to optimize the product.
Audit your product features by forming usage hypotheses and validating them. Use examples like book now, track driver, and rate driver to decide what to kill, improve, or grow.
Translate a product vision into strategy by prioritizing big rocks over sand, using the product market fit pyramid, and focusing on the problem space.
Define the problem space with customer co-creation, forming hypotheses on faster, cheaper, cleaner, and safer needs, and reframe goals to improve the overall experience.
Prioritize product strategy by validating a significant, desirable, viable, and feasible problem in a growing market. Attach it to an extendable brand and defend a long lasting moat.
Analyze the product problem space using four dimensions: size versus frequency and price versus cost, by examining Slack, Udemy, Nespresso, Airbnb, and Uber to compare customer impact and onboarding models.
Express the problem space timelessly and in a technology-agnostic way to avoid future tech dependency. Blockbuster's decline and Netflix's streaming pivot show the value of enduring opportunities over fads.
Across a five-year horizon, evaluate whether password managers, dentist appointment scheduling, desktop antivirus, secondhand cars, and ride-hailing markets will grow, shrink, or stay stable, highlighting emerging technologies and trends.
Identify how to build a defensible moat by leveraging economics of scale, network effects, IP and patents, and high switching costs, while fostering platform-driven and community moats.
Bridge strategy and execution with OKRs that complement agile, delivering value and business outcomes across the full stack of the organization, while validating actual value and avoiding feature factories.
Explore the basics of okrs by pairing qualitative objectives with measurable key results to answer why, what, and how, considering dependencies and balancing growth and quality.
Learn how OKRs map strategy to actionable goals and why they complement KPIs, guiding high-value outcomes while avoiding day-to-day task tracking.
Create and analyze a nine-block business model canvas, detailing rider and driver customer segments, channels, revenue from rides with surge pricing, and core activities, resources, costs, and partners.
Evaluate ideas from the backlog by designing experiments to test value, viability, and feasibility, validate risks, and de-risk features like driver selection, tipping, and baby seats.
Explore MVPs and MVFs, i.e., minimum viable product and feature, by designing complete yet minimal releases and running qualitative and quantitative tests to de-risk assumptions across the product funnel.
Classify MVP tests by product versus marketing and qualitative versus quantitative, and apply practical methods like marketing materials, five-second tests, smoke tests, fake doors, and AB testing.
Agile, metric- and problem-driven roadmaps replace feature lists and emphasize discovery, empowerment, and flexible now/next/someday planning.
Learn to wean your company from feature-based roadmaps by tying features to business outcomes and conversion metrics, adopting a problem-oriented, metrics-driven roadmap with selective delivery date commitments.
Create an OKR-aligned roadmap template, validate initiatives, and track key results and behavioral cohort analysis alongside immediate usage metrics for COVID-19 safe rides.
Product discovery is an iterative process to reduce uncertainty around a problem or idea and build right product for audience, combining divergent and convergent thinking in a continuous delivery loop.
Prioritize ideas by calculating ICE scores—score impact, confidence, and ease on a 1–10 scale (3–30 total)—and weigh them across discovery phases to select the next experiment.
Design and track an experiment board by adding experiment loops to the ideas backlog, prioritizing with ice, and validating a driver feature through prototypes and live tests.
Master the concierge technique to generate high-quality product ideas by shadowing real users, empathizing with their work, and co-creating insights with product, design, and engineering teams for better customer solutions.
Validate ideas by avoiding four common mistakes—confirmation bias, one hypothesis, indirect validation, and wrong methods—and learn to use the right signals and methods for product opportunities.
Test product value after usability testing using qualitative signals like willingness to pay, letter of intent, willingness to recommend, time, and access, plus quantitative A/B methods with live data prototypes.
Develop the skill to critically examine everyday designs and identify poor design. Propose concise improvements using practical exercises and real-world examples, like a headphone pairing message.
Apply goal-directed design to help users achieve their goals, not just complete tasks. Balance beginners, intermediates, and experts by rapidly moving beginners into intermediacy and keeping intermediates happy.
Learn rapid prototyping by ideating, prototyping with low fidelity, and testing in fast cycles to safely discover and validate ideas through cross-functional collaboration.
Reproduce a sketch as a Balsamiq wireframe using the cloud version, dragging components to build a mobile map with cars, a driver profile, and a carousel.
Explore skeuomorphism and flat design, compare Apple's flat approach with Google's material design, and weigh depth, readability, responsiveness, and branding implications for product interfaces.
== As of March 2024 ==
From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more
Students reported improved confidence to…
Succeed in their current product role—> +137%
Systematically build the right skills —> +137%
Make good career decisions —> +71%
Navigate the jobs downturn —> 62%
As you consider my course, I suggest asking yourself these questions.
== Do I want to become a Product Manager? ==
The Product Manager role is one of the most promising and highest-paying careers today, offering an opportunity to dramatically improve your career and quality of life.
Check out some data that shows that becoming a Product Manager is a great opportunity for you:
Google Search Trends shows an 87% increase in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore.
Glassdoor indicates Product Manager is one of the highest-paying entry level jobs, with an average of +$110,000 per year.
LinkedIn included Product Manager in its 2023 Fastest Growing Jobs list.
== How is this course different? ==
Product Management A-Z is primarily a Learn By Doing course. We pair all theory with real-world exercises that demonstrate how successful teams build Products so you can apply that knowledge immediately.
How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world?
Perhaps surprisingly, they do it very differently than the vast majority of tech companies.
Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business.
== What will I get from this course ==
1. I’ll show you why 95 % of product teams struggle with their product initiatives and what the top performing 5 % do differently to achieve success
2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for
De-risking product initiatives (dual-track development)
Strategy formulation (e.g. Kano Model)
Goal Setting (Objectives & Key Results)
Product Discovery (ICE, Experiment Boards, etc)
Goal-Directed Design (Rapid Prototyping, Sketching, etc)
Agile Development (Scrum)
Measurement (Analytic frameworks, OMTM)
Career Development (Bullet Journal, Story Telling, etc)
3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.
== Why learn Modern Product Management? ==
The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success.
But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.
In a field where so many teams follow counter-productive practices, copying others won't work.
== Don't Imitate. Understand. ==
This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.
If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.
And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.
== What if I want a refund? ==
If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.
This course has a 30-day money-back guarantee policy!
No questions asked!
There is no risk for you!
What are you waiting for?
Join now and take a step further into becoming a Product Manager and uplift your career!
==What are students saying? ==
Here is a small preview of what my students have reported.
I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to. [Sheela Nunce - Product Manager @ Verizon]
I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars. [Mikhail Rud - Director of Product @ Zelp]
Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles. [Alexandra Difranco - Product Manager @ Amazon]
Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken. [Ankur Kazi - Product Manager @ Optus]
So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists.
Product Management feels like the right thing for me [Akeem Raza - Engineer @ Cognizant]
REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.
So what are you waiting for? Click the buy now button and join the world's most complete course on Product Management.