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Product Management A-Z: Hands-On, Real-World Simulation
Rating: 4.8 out of 5(3,153 ratings)
19,997 students

Product Management A-Z: Hands-On, Real-World Simulation

From Beginner to Modern Product Manager with Just One Course!
Created byRaj Elakkara
Last updated 6/2024
English
English [Auto],Spanish [Auto],

What you'll learn

  • Build any digital product from end to end
  • Create a culture of experimentation
  • Instrument actionable analytics into your product
  • Lead cross-functional product teams
  • Define a viable product strategy
  • Take a product or feature from idea to market
  • Achieve product-market fit
  • Design a user centric experience that delights customers
  • Get stakeholder buy-in
  • Land a Product Management job

Course content

21 sections153 lectures11h 41m total length
  • Congratulations! You're Now a Product Manager2:23

    Step into the product manager role and learn to balance design, development, and strategy through dual track development, goal-directed design, rapid prototyping, agile practices, and data-driven decisions.

  • Get Course Slides0:11
  • What Does a PM Do?4:08
  • Meet Your Instructor1:57
  • Join the Community0:25
  • Important Message1:11

    Adjust playback speed up to 2x or down to 0.5x, enable subtitles and transcripts, and share feedback and ratings to help future students maximize learning.

  • What's a Product?5:23

    Learn what a digital product entails—from software and cloud components to multi-team product managers—illustrated by Google Maps' data, imagery, and real-time updates.

  • Improve Your Course Taking Experience With Q&A0:43
  • Get Your Course Workbook0:13
  • Exercise #1: Choose Your Product4:33
  • Why Product Management is Broken5:51

    Explore why product initiatives fail under a waterfall process and argue for goal-oriented, early validation with input from designers and developers toward truly effective product teams.

  • How Effective Product Teams Work4:04

    Explore how effective product teams tackle risk upfront by validating value, usability, feasibility, and viability. Discovery teams run rapid customer experiments to learn and kill off bad ideas.

  • How the PM Role Varies7:57
  • Exercise #2: What Kind of PM Will You Be?2:13

    Decide what kind of product manager you will be through a candid self-evaluation of your education, background, interests, and strengths, guiding your growth-focused career path and roles.

  • Got Product Management Experience?
  • Empowered Product Teams4:12

    Explore empowered, cross-functional product teams and how product managers, engineers, and designers collaborate to solve customer problems with usable, feasible, and viable solutions.

  • The Modern Product Designer6:48
  • The Modern Product Developer7:47

    Explore the modern developer roles — from front end to security engineer — and learn how product managers collaborate with a tech lead through daily discovery and delivery discussions to ship better software.

  • Product-Market Fit vs. Product Vision5:11
  • Exercise #3: Create a Product Vision Board4:33
  • Evaluating Your Product5:11

    Map feature usage on a two-axis chart to identify the core value in the top-right, and choose between kill, improve, increase adoption, or boost frequency to optimize the product.

  • Exercise #4: The Feature Audit6:58

    Audit your product features by forming usage hypotheses and validating them. Use examples like book now, track driver, and rate driver to decide what to kill, improve, or grow.

Requirements

  • No previous experience required - I'll teach you everything you need to know
  • Access to Google Docs (it's free)
  • No paid software required

Description

== As of March 2024 ==

From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more


Students reported improved confidence to…


Succeed in their current product role—> +137%

Systematically build the right skills —> +137%

Make good career decisions —> +71%

Navigate the jobs downturn —> 62%


As you consider my course, I suggest asking yourself these questions.


== Do I want to become a Product Manager? ==

The Product Manager role is one of the most promising and highest-paying careers today, offering an opportunity to dramatically improve your career and quality of life.


Check out some data that shows that becoming a Product Manager is a great opportunity for you:

  • Google Search Trends shows an 87% increase in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore.

  • Glassdoor indicates Product Manager is one of the highest-paying entry level jobs, with an average of +$110,000 per year.

  • LinkedIn included Product Manager in its 2023 Fastest Growing Jobs list.


== How is this course different? ==

Product Management A-Z is primarily a  Learn By Doing course. We pair all theory with real-world exercises that demonstrate how successful teams build Products so you can apply that knowledge immediately.

How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world?

Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business.


== What will I get from this course ==

1. I’ll show you why 95 % of product teams struggle with their product initiatives and what the top performing 5 % do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

  • De-risking product initiatives (dual-track development)

  • Strategy formulation (e.g. Kano Model)

  • Goal Setting (Objectives & Key Results)

  • Product Discovery (ICE, Experiment Boards, etc)

  • Goal-Directed Design (Rapid Prototyping, Sketching, etc)

  • Agile Development (Scrum)

  • Measurement (Analytic frameworks, OMTM)

  • Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

== Why learn Modern Product Management? ==


The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.

In a field where so many teams follow counter-productive practices, copying others won't work.


== Don't Imitate. Understand. ==

This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.

If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.

And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.



== What if I want a refund? ==

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.


This course has a 30-day money-back guarantee policy!


No questions asked!


There is no risk for you!


What are you waiting for?


Join now and take a step further into becoming a Product Manager and uplift your career!


==What are students saying? ==

Here is a small preview of what my students have reported.


I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to. [Sheela Nunce - Product Manager @ Verizon]


I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars. [Mikhail Rud - Director of Product @ Zelp]


Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles. [Alexandra Difranco - Product Manager @ Amazon]


Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken. [Ankur Kazi - Product Manager @ Optus]


So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists.

Product Management feels like the right thing for me [Akeem Raza - Engineer @ Cognizant]


REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.

So what are you waiting for? Click the buy now button and join the world's most complete course on Product Management.


Who this course is for:

  • Anyone looking to get a job in Product Management
  • Product Managers who want to advance their skillset
  • Anyone seeking to transition into product management
  • Entrepreneurs who want to realize their product vision