Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
The Product Goal Canvas
Rating: 5.0 out of 5(1 rating)
2 students

The Product Goal Canvas

Master the Product Goal Canvas to Align Strategy, Teams, and Stakeholders around Outcomes that Matter
Created byRalph Jocham
Last updated 6/2025
English

What you'll learn

  • Understand the Role and Importance of a Product Goal
  • Learn to Use the Product Goal Canvas Effectively
  • Develop a Clear and Actionable Product Goal
  • Craft a Compelling Product Narrative
  • Identify and Define Meaningful Outcomes and Metrics
  • Map Stakeholders and Understand Their Influence
  • Identify and Manage Product Risks
  • Define and Align the Scrum Team Around the Product Goal
  • Facilitate Collaborative Product Goal Canvas Workshops
  • Keep the Product Goal Alive

Explore related topics

Course content

19 sections • 100 lectures • 2h 0m total length

  • What is a Product Goal?1:33
  • The Role of the Product Goal in Scrum1:13
  • Common Challenges Without a Clear Product Goal0:54
  • Common Wins With a Clear Product Goal1:14
  • Closing0:30

Requirements

  • Some Scrum basics are helpful but not needed.

Description

Do you struggle to align your Scrum Team and stakeholders around a meaningful product direction? Are your backlog items disconnected from real business value? Then this course is for you.

The Product Goal Canvas is a practical, visual tool that helps you define, align, and communicate clear product goals that actually drive outcomes. Created by Ralph Jocham—ScrumOrg trainer, co-author of The Professional Product Owner, and contributor to the 2020 Scrum Guide—this workshop gives you everything you need to master goal-driven product development.

In this step-by-step course, you’ll learn:


  • What a Product Goal is and why it matters in Scrum

  • How to use the Product Goal Canvas to create clarity and focus

  • How to write compelling narratives that drive engagement

  • How to define valuable outcomes and actionable measures

  • How to map stakeholders, identify risks, and align your team

  • How to run a Product Goal Canvas workshop with confidence


By the end, you’ll walk away with a fully completed canvas for your product—or the skills to facilitate one with your team.

Whether you’re a Product Owner, Scrum Master, agile coach, or product leader, this course will help you turn vague direction into shared commitment and measurable progress.

Let’s build the right product—at the right time—with clarity, purpose, and agility.

Who this course is for:

  • Product Owner
  • Product Manager
  • Agile Coaches
  • Project Managers
  • Web Designers
  • Graphic Designers
  • Entrepreneurs
  • Solopreneur

Report abuse