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The Personal Branding Flywheel: Create the life you desire
Rating: 4.1 out of 5(25 ratings)
72 students

The Personal Branding Flywheel: Create the life you desire

Build a powerful Personal Brand based on insights from thousands of marketing campaigns
Created byAdam O'Neill
Last updated 5/2021
English

What you'll learn

  • Build a POWERFUL PERSONAL BRAND that follows you where ever you go
  • Apply the PERSONAL BRANDING FLYWHEEL using an approach tested on thousands of marketing campaigns
  • Identify sources you can use to AMPLIFY your NETWORK
  • How to position yourself as an AUTHORITY in your INDUSTRY
  • How to VISUALISE your FUTURE SELF and take the steps to overcome ROADBLOCKS
  • STUDY CASE STUDIES of Powerful Personal Brands including ARNOLD SCHWARZENEGGER, GUY KAWASAKI and SIMON SINEK
  • SCRIBE your own PERSONAL BRANDING STATEMENT
  • SHARE you Personal Brand using a variety of Social Media including LINKEDIN, MEDIUM, and FACEBOOK
  • BUILD and OPTIMISE your LINKEDIN profile
  • Use VIDEO to add VELOCITY to your PERSONAL BRAND

Course content

6 sections • 31 lectures • 2h 32m total length

  • Welcome!! Let's get started...2:58

    Welcome to the Personal Branding Flywheel!

    This course isn’t like others you’ll find online. We’ll make this journey PRACTICAL, INFORMATIVE and MORE FUN by combining a variety of different learning techniques.

    I’ll talk you through the basic concepts so you can STUDY the fundamentals of Personal Branding, learning from some of the greatest personal brands out there.

    I'll provide you with worksheets to complete which help you SCRIBE your personal brand, giving you a tangible resource you can call back on later.

    And, we'll also walk through a number of online tools to SHARE and ADD VELOCITY to what you’re known for….

    The learning style for this course is based on one of the greatest teachers of all time, Confucius.

    This is what he had to say about learning:

    “I hear and I forget,

    I see and I remember,

    I do and I understand”

    Confucius


    By the end of this course and by applying the Personal Branding Flywheel you will have the confidence to :

    * Clearly articulate your personal brand,

    * Connect with supportive people, amplifying your reputation, and;

    * Share content that adds velocity to your personal brand


    So let's get started...!

  • What you will get out of this course using The Flywheel3:34

    What you will get out of this course: The Syllabus

    Module 1: STUDY

    • Introducing the Personal Branding Flywheel

    • Why building your personal brand is important?

    • Master the 3 P’s: Profile, Perception, and People

    • Identifying sources you can use to build your network

    Module 2: SCRIBE

    • Finding your genius zone

    • Visualisation Exercise using a Growth Mindset

    • Scribe your Personal Branding Statement

    Module 3: SHARE

    • Finding your ideal audiences

    • Build and Optimise your LinkedIn profile

    • How you can make quality connections

    • Source and Create content

    • Publishing on Medium

    • Facebook: Friend or Foe

    • Using Video to add Velocity to your Flywheel

    • Setting yourself some Objectives & KPIs for measuring success



  • Hi I'm Adam and this is my story8:25

    Here's a chance to get to know me a little better.

    • What is the history of my personal brand?

    • Why did I choose to study Marketing, and what are the roles I've held?

    • How I've used my Personal Brand to live and work around the world.

    • How I built up the courage to start my own business.

  • Introducing the Personal Branding Flywheel1:42

    Here we will uncover the 3 stages of the Personal Branding Flywheel;

    I like to start with STUDY, predominantly as that is something that is completely within our control. It shouldn’t be something where you tick boxes on and then move onto the next step, studying is an ongoing process. Allowing you to learn and understand the principles of personal branding but continuing to learn and adapt your skills throughout your career. Think of the Study module as preparing your toolkit, giving you the screwdrivers, spanners, and hammer that you need to establish your brand.

    Then we'll get into the SCRIBE phase. Being a scribe is the art of writing. Isn’t it funny that despite all of the transitions and developments in technology that writing still remains one of the most challenging skills? In ancient Egyptian times, Scribes, or those who kept written records were considered the most senior members of the pharaoh's inner circle. Arguably today, the scribes with their Digital marketing tools such as Newspapers, Blogs, Medium and Twitter are still considered the opinion leaders of our time. I'll introduce you to simple templates to help scribe down your values and personal statement. It will come in handy when making new introductions, networking and working on our Sharing our personal brand on digital platforms.

    Lastly, we'll start to SHARE your personal brand, giving it some serious scalability online. What good is doing all this work on your personal brand if you aren’t going to share it with the world? We’ll uncover the best ways to share your personal brand and give it velocity with a number of Digital platforms: LinkedIn, Medium, Facebook, Video and more.

  • Reflection Worksheet #10:44

    Think about where you are now. What’s your current situation?

    Where would you say you are in the stages of your career and the journey of achieving your future ambitions?

    • Is there something that’s holding you back?

    • Is there something that you need?

    • Is there something you want to know more about?

    In this Reflection exercise, we'll identify 3 things you want to focus on to get you from where you are now, to achieving your future ambitions.

    (Make sure you write it down somewhere as we'll come back to it later)


  • Career Stage doesn't matter - You'll still need your Personal Brand3:02

    Searching for a new job, starting your own business or building influence throughout your organisation. Personal branding is critical for everyone on of these career stages. Here we'll uncover why?


  • Why NOW is the most important time ever to build your brand0:43

    Why NOW is the most important time ever to build your personal brand?

  • BONUS: Why do I need a Personal Brand?1:55

    Why do I need a Personal Brand? Everyone keeps telling me about how I need a Personal Brand....What is it and why do I need one?

Requirements

  • No Prerequisites

Description

Imagine traveling the world, being greeted as an authority in your industry, and rubbing shoulders with inspirational business leaders like Bill Gates and Warren Buffet.

This might seem like a pipe-dream. But the truth is this lifestyle isn’t as hard to achieve as you may think...

The secret is building a powerful personal brand that follows you wherever you go… and now, there’s never been a more important time to have one. In today’s information economy we’re all drowning in data.

We live in a time where everybody now shares their lives online, and the last thing you want is to end up as another blur in an endless newsfeed.

I encourage you to stand up and take ownership of how the world perceives you. To proactively curate your brand, making sure you stand out for doing the things that you're passionate about.

The problem, of course, is knowing how to build your personal brand in the most effective way possible. And, hopefully, that's where I can help….

My name is Adam O’Neill, and over the past two decades, I’ve been lucky enough to have lived and worked all over the world meeting business leaders of the stature of Bill Gates, Warren Buffet, and Paul Allen. I've also spearheaded advertising campaigns for many of the world's top brands, including Red Bull, Rolex, LG Electronics, and Unilever.

Time and again, I’ve leveraged my own personal brand whenever I've needed to forge new connections, grow influence within my organisation, and most recently gain more visibility for my own business.

In this course, I'll be teaching you how to get similar results through a simple methodology I've used to create thousands of marketing campaigns for big multinational brands, and which will help superpower your own personal brand.

By the end, you'll know exactly what it takes to rise above the noise and break into circles that, at first sight, seem impossible to access.

You'll also gain the confidence to clearly articulate your personal brand in any situation you encounter and to connect with the sorts of people who could powerfully support your vision.

Unlike other courses on personal branding, this one won't shower you with endless theory that leaves you adrift in the real world.

I'll give you a simple and actionable framework that uses visualisation techniques, networking tools, and communication skills needed to bring your own personal brand and vision to life.

WHAT OTHER STUDENTS HAVE SAID ABOUT THIS COURSE...

"Adam’s instruction was clear and informative whilst also providing unique touches to maintain my interest. As an imminent graduate, the course provides a lovely balance between reflecting on my skillsets and learning vital practices on how to market myself professionally. It provides the perfect transition from clueless student to establishing a presence that emanates validity and credibility in my chosen industry" Isabella, Undergraduate, Sydney University

"Thanks, Adam for creating this course. I am one of his students from his offline courses and it's great to have an online resource that I can refer back to at any time! I love that there are plenty of worksheets and real-life action plans which I can action immediately. He breaks down the course in small bite-size pieces so it was very easy to digest and action." Victoria, Project Manager, Haymarket HQ

"As someone at a new juncture in their career, this course has offered me some useful focus points and techniques to help frame my skills and previous experience as I look to move into new areas" James, Digital Marketer, Sydney

MONEY-BACK GUARANTEE

This course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for all my other students.

Invest in your future. Enroll now.


Who this course is for:

  • GRADUATE looking to get a job
  • ENTREPRENEUR looking to start or run their own business
  • BUSINESS PROFESSIONAL looking to build their influence at work

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