
A warm introduction to the course, where we cover what you'll be learning and what you're going to achieve by the end of the course.
Webflow offers no-code, pixel-perfect, fully responsive websites with AI-generated code for faster loading, plus premium support and access to templates, graphics pack, and behavior tracking software.
There are far too many websites out there that just exist and are just boards of information. In this lesson, we discuss the importance of having the right mindset when building a website.
Learn how to access free Webflow premium support, templates, icons, graphics, and behavioral tracking tools by signing up with the same email for fast, seamless website building.
In this lesson, we explore the purposes a website might have and learn to establish the purpose that your website would serve.
Discover why a $10,000 website outperforms a $500 site through objective-driven structure, copy, and streamlined navigation that converts more visitors with less mental energy.
In this lesson, you will learn what UX design is and how to make sure you use it properly (even if you do not have any experience working with it).
Now that we have our website’s purpose figured out, we move on to the next step of the process, which is setting objectives.
In this lesson, we dive deep into the psychological aspect of building a converting personal brand website.
Explore world-class personal brand websites and how they use lead generation, email capture, trust-building, and authority to grow newsletters, events, products, and coaching.
Differentiate UI and UX, with UI focused on interaction and visuals and UX on the user journey and feel; use templates to build a seamless Webflow site that boosts satisfaction.
Define a single primary objective and one secondary objective for your personal brand website to grow your email list, drive product sales, and streamline customer journeys.
In this lesson, we are going to explore the structure every effective landing page should follow.
discover how to grab attention in five seconds by answering: what you do, can I trust you, and tell me more, then present clear benefits on your homepage.
It is always better to learn from the best. Building a website is no exception. In this lesson, we look at the most effective websites out there, which you can use as a model for building your personal brand’s website.
Learn how alignment and grids improve website structure, consistency, and hierarchy to create responsive, on-brand pages that enhance user experience across mobile, tablet, and desktop.
Explore how visual hierarchy uses typography, color contrast, and white space to boost readability, engagement, and user experience, guiding users to key calls to action.
Choose one to two fonts to create a readable, expressive visual language that shapes your brand perception and enhances the user experience. Maintain hierarchy and consistency across headings and content.
Create a brand-aligned color palette with background, primary, and accent colors using Color Pro Plus, ensuring contrast, harmony, and clear user cues.
Apply your brand color palette across all website elements with a dominant primary color, an accent color for calls to action, and a white background with dark text for hierarchy.
Design a clear button hierarchy to prioritize key actions with size and prominence, guiding users with consistent styling and easy navigation. Explore simple button animations to elevate engagement without coding.
Choose imagery that conveys your brand message to your target audience, improves user experience, and uses high quality, consistent visuals that reflect your brand.
Discover where to find high-quality stock imagery for your personal brand website in Webflow, using free options like Pixabay and Pexels and paid options like Shutterstock and Adobe Stock.
Learn cropping and framing with the rule of thirds to create captivating images that guide the viewer's eye and elevate your website design through consistent visuals.
Explore how contrast drives readability, user experience, and visual hierarchy in web design, and apply USA legal requirements to keep your site accessible and legally compliant.
Apply repetition and consistency to create a seamless, familiar website experience that boosts trust and professionalism. Align colors, fonts, images, spacing, and navigation across pages to reduce user effort.
Learn how overlapping creates depth by layering elements beyond their boundaries. Use it strategically in the hero section to highlight calls to action and keep a modern, balanced feel.
Learn how white space shapes readable, uncluttered web designs by leveraging macro and micro white space, negative space, and light backgrounds to create a modern, breathable user experience.
Discover how to find website design inspiration from awards, Behance, and Pinterest, then note what you like—fonts, color schemes, and simplicity—to shape your own personal brand site without copying.
Structure each website page around three questions: Am I in the right place, can I trust you, tell me more. Sketch to map hero, trust, and offerings.
Learn how website templates offer fast, brand-consistent options for e-commerce, personal brands, and service sites, and how to customize a template in Webflow to fit your brand.
Discover inspiring personal brand website examples and learn to evaluate design from a user perspective, using on-brand colors, logo choices, layouts, and an achievements page to build trust and authority.
Explore Webflow packages from starter to e-commerce, comparing pricing, custom domains, CMS items, bandwidth, form submissions, transaction fees, and annual savings.
Compare WordPress, Squarespace, Wix, and Shopify with Webflow, highlighting why Webflow offers no-code design freedom, better SEO, responsive sites, and time-saving maintenance.
Follow along as you add a section, insert a container, and adjust padding to shape a simple Webflow layout, then learn color matching by copying a color code.
Fill a container with grid and div blocks to structure a section in Webflow, then populate text, image, and button, using copy and paste or building from scratch for efficiency.
Learn to build a web section with a container, grid, and two div blocks (text and image) in Webflow, then style the image, typography, and a consistent button.
Create a grid section in Webflow, adjust padding and container size, or use a container with the columns effect to form a two-column grid for images.
Learn to add and style link blocks in Webflow, compare them to buttons, create invisible buttons, and apply hover, opacity, transitions, color, and 2D transform to guide users.
Design and customize Webflow buttons with padding, text, color, hover effects, and links (phone, email, in-page, or external URLs), then arrange them with div blocks for hierarchy and reuse.
Learn to master typography in Webflow by selecting standard or custom fonts, adjusting size, weight, line height, letter spacing, and alignment, and using breakpoints for responsive text.
Master adding and replacing images in Webflow, adjust image size with responsive controls, and tailor image behavior across desktop, laptop, and mobile devices.
Learn to add Lottie animations to your website using a container and div block, set duration and looping, and replace sequences with JSON files.
Build a functional webflow form from a form block, with labeled name, email, and message inputs, an opt-in checkbox, and clear success or error messages; connect to mailchimp if needed.
Learn to create and reuse symbols in Webflow to save time by duplicating sections, forms, nav bars, and footers across your site, with changes syncing across every page.
Build a clean, minimal Webflow slider to showcase testimonials and images by adding a slider section, editing the nav, and adjusting spacing, color, and shadows.
Use tabs to organize blog posts, portfolio work, and services with tab panes that show images in div blocks and support one time payments and finance options.
Add consistently sized social icons for Facebook, Instagram, and TikTok (X) to a Webflow site using div blocks, grids, and link blocks, with hover opacity and smooth transitions.
Learn how to use classes in Webflow to style buttons and sections with consistent results. Discover how to override classes with extra classes to customize appearance without affecting other elements.
Build a responsive website in Webflow by mastering display settings and breakpoints. Design on the base breakpoint to cascade changes across tablet, landscape, portrait mobile, 1280, 1440, and 1920 px.
Prioritize images on your personal brand website by using eager load for hero images and logos, while understanding lazy load to optimize page speed and user experience.
Explore static, relative, absolute, fixed, and sticky positioning in Webflow, learn how sections contain absolutely positioned elements, and fine-tune z-index to control layering.
Design a hero section that clearly states what you do and how you help in the first three seconds, using minimal text, a strong CTA, and relevant imagery.
Discover how a content management system powers dynamic content, organizing projects, blog posts, images, and publish dates to streamline updates on a personal brand site in Webflow.
Build a personal brand website in Webflow from scratch using library templates, and structure the site with a navbar, hero, trust section, services, blog, and contact pages.
Design and customize a personal brand website in Webflow with a cohesive layout, navigation, logo, colors, images, and icons, and use the CMS for blog posts and universal components.
In this lesson, we choose a free template for you to use when building a website for your personal brand.
In this lesson, we take some time to think through an effective structure that will make your website convert more clients into paying customers.
In this lesson, we start working with our template, delete all the unnecessary elements and add blog posts.
Now that we’ve got our structure ready to go, we start to change the images, fonts and other elements there.
In this lesson, we go through all the text fields on your personal website.
In this lesson, you will learn how to add your logo and work with colours.
In this lesson, you will learn how to edit your navigation bars and footers, making them consistent.
In this lesson, you will learn how to set up a Calendly account and connect it to your website.
In this lesson, we change our favicon and webclip.
In this lesson, I recommend you the hosting plan and show you how to connect your domain or buy one.
This is a bonus lesson for those who want to take advantage of having a personal blog on their website.
Learn to optimize your site for Google's first page by selecting keywords with solid search volume and low competition, and by improving on-page SEO, page speed, and user experience.
Discover practical strategies to secure a great domain for your brand, including adding relevant words, clever spelling changes, and alternative extensions to balance availability and cost.
Develop an actionable marketing strategy to drive relevant website traffic, guiding visitors through awareness, consideration, conversion, and retention to grow brand revenue.
Learn to assess when your personal brand website in Webflow is ready, get constructive feedback, and apply a marketing funnel to drive traffic and convert visitors into customers.
Imagine having an amazing website for your personal brand where new fans trusted you instantly!
Wouldn't it be great if you could build it yourself, in just a few hours?
Well this is exactly what this course has been designed to do.
And we want to help you be seen as credible and trustworthy with a beautiful website for your personal brand.
We want your fans and followers to know you're the real deal and we can we use clever approaches when it comes to website design to accomplish this.
How do we do that?
Well it's actually really simple.
And we'll be going over every step of how to create a results-driven website inside this very course.
A website that inspires trust from your website visitors and encourages them to take action.
This course is free because I remember how much time and energy I wasted back 7 years ago when I built my first website for a personal brand.
And I would have given anything to fast-track my progress and get my website design perfect first time.
The course first takes you through how to think about website design.
Teaching you why the best personal brand websites in the world are designed the way they are.
And also why your website should be a digital asset for you, working hard for you everyday.
Your personal brand is important.
So you need a website which shows you in the best light, right?
The exact same formula I'm going to teach you in this course is the same approach every famous person with a strong personal brand uses worldwide... simply because the methods work!
So simply follow the steps and by the end of this course, you'll have a world-class website for your personal brand (worth thousands) which can help you generate leads for your services and charge higher prices.
I'll see inside the course :)
Scott