Digital Journalism 101 : get published in online media

Name: Digital Journalism 101 : get published in online media
Rating: 4.1 (181 reviews)

Essential writing skills for creative and professional writers.

Created byDamien Walter

Last updated 6/2020

English

English [Auto],

What you'll learn

Know how to pitch & publish to High Authority publications.

Course content

1 section • 19 lectures • 1h 23m total length

Introduction5:07
Learn how to pitch and publish to high-profile online publications by building attention and trust with readers, using examples like The Guardian, The New York Times, Vogue, and BuzzFeed.
LIVE Q&A on Instagram0:08
Who wants to publish High Authority?4:12
Identify five audience segments seeking high authority publishing: journalists, academics, influencers, businesses launching products, and causes, and explain how online publishing and influencer marketing shape opportunities.
In the business of story.5:02
Master how high-priority publications pitch stories, not just articles, by aligning your pitches with their storytelling focus across print and online media.
You need an angle.5:10
Learn to craft pitches that fit the publication's current story and audience by finding a fresh angle that slots into the bigger narrative, while staying in sync with evolving coverage.
Bonus: Business Angles.3:12
Frame the product within a compelling story to attract coverage from higher profile publications, not as the story itself. Pitch a sharp angle—such as three-camera smartphones shaping photography trends.
Know our community.3:49
Identify your community and beat to pitch stories with angles that resonate with a niche audience, whether science fiction, politics, or travel.
Exercise: Community Mapping.5:15
Create a mind map to identify your evolving writing communities, starting with storytelling as the core and expanding into books, fantasy and horror, then into film, tech, and futurism.
Hack: Finding Angles.3:32
Build deep ties with your community by following newspapers, Twitter, and Facebook, attending conferences, and uncovering compelling angles by tracking conversations and reader commentary.
Interlude: The Nomad Writer.5:55
Travel the world as a nomad writer, using technology to freelance and build full stack writing skills for diverse online media opportunities.
Practice 1: Writing the perfect pitch.8:15
Learn to craft a perfect pitch with clear titles, subtitles, and a focused body, using credentials and audience insights to engage editors.
Practice 2: Writing the perfect pitch.7:47
Learn to craft a concise, compelling email pitch that sells your story in two seconds, present credentials, and tailor the pitch to editors for online media publication.
Formats for stories.7:07
Explore the spectrum of story formats in online journalism, from blogs and news reports to opinion writing, columns, profiles, interviews, listicles, viral pieces, and long-form.
Finding editors.5:35
Identify publications and editors, research stories and angles, and build a targeted outlet list; then use Twitter to contact editors, network, and craft successful pitches.
Negotiating pay.3:32
Always get paid for published work and never pay to get published; editors control budgets, so negotiate fair rates—35–50 cents per word or 500–1500 dollars.
Turn a gig into a job.4:04
Learn how to turn gigs into steady income by mastering cold and hot pitching to editors, building ongoing relationships, and delivering fast, compelling online journalism across publications.
Build your own platform.4:26
Learn to build your own platform alongside traditional publishing by growing channels like Medium, Twitter, and YouTube, engaging audiences for a sustainable, long-term journalism career.
PROJECT: Make a perfect pitch.0:43
Perfect Pitch PROFORMA0:13

Requirements

Basic English.

Description

Getting published in a high authority publication can transform your career and massively boost your earnings. But with thousands of writers competing for the privilege, competition is fierce.

The Perfect Pitch is an easy to learn system for finding, formatting and pitching stories that will massively increase your chances of breaking into high authority publications

This course will give you an insider look at how to pitch and publish at high authority level, from a 15 year veteran with bylines including The Guardian, BBC, Wired, Independent, Buzzfeed, Aeon and many more high authority publications.

What’s the REAL business of high authority publications? Knowing this changes everything.
Learn the 3 pillars of making the perfect pitch: Community, Story and Angle.
Understand the key formats that high authority publications use to tell stories.
Mine online resources like Reddit to find killer angles.
Lever the power of social media to find editors and grow your network.
How to negotiate pay effectively, and turn a one off gig into a long-term job.

Who this course is for:

Freelance journalists.
Experts and influencers.
Marketers.
Leaders.