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The digital marketing crash course for online marketing
Rating: 4.0 out of 5(90 ratings)
3,327 students

The digital marketing crash course for online marketing

Learn digital marketing fundamentals: Internet marketing, social media marketing, email marketing and seo. Updated: 2019
Created byLouis Kinsbergen
Last updated 11/2019
English

What you'll learn

  • Online marketing
  • SEO
  • Online advertising
  • Campaign management
  • Social Media Marketing
  • Marketing automation
  • Email marketing
  • Landing page design
  • Google analytics
  • Google Ads
  • Facebook marketing
  • Brand marketing
  • Performance marketing
  • Online marketing terminology
  • Search Engine Optimization
  • Video marketing
  • Pixel tracking
  • Campaign optimization
  • Digital marketing

Course content

2 sections • 26 lectures • 1h 26m total length

  • Online marketing vs traditional marketing methods4:00

    Scalable business strategies, increasing Return On Investment, targeting and more.. Learn all about why to use online marketing.

  • Online marketing vs traditional marketing methods
  • Online marketing definition2:26

    Before actually explaining how to use online marketing strategies to grow your business online, it's usefull to know what is meant with online marketing. Thats why we explain in this video what the definition of online marketing is, what digital marketing  is and the difference between online- and digital marketing.

  • Evolution of online marketing6:56

    In this video, we will discuss important events that developed online marketing as we know it today.

  • Evolution of online marketing
  • The online marketing industry (Growth & trends)2:30

    After looking at the history of online marketing, it is time to look at the growth and most important trends of the future.

  • The online marketing industry (Growth & trends)
  • The online marketing value chain2:26

    How does your product or service reaches your target audience? And how does this affect the value of your product or service? Learn all about the online marketing value chain in this video.

  • The online marketing value chain
  • Brand marketing3:09

    In this video, we will discuss the importance of brand marketing, online brand marketing and how to implement an online brand strategy.

  • Brand marketing
  • Performance marketing2:15

    What is performance marketing? Why is it so important? And how does this relate to the Return On Investment? Learn all about it in this performance marketing video.

  • Performance marketing
  • Cost models2:35

    Now you know what performance marketing is and how it works, it's time to learn about online marketings most used cost models within performance marketing. When do you have to pay with each cost model when implementing performance marketing into your online marketing strategy? Watch this video to find out.

  • Cost models
  • Compliance and legislation2:07

    In this lesson, we will go through the most important and relevant compliance and legislation when selling products or services online. What can and can't you do online? Learn all about it in this lesson.

  • Google Analytics3:04

    Chances are, most of the people already heard about Google Analytics and we all know it is important. But what can you actualy achieve with Google Analytics? And what are the advantages of it? Watch this video and find out.

  • Google Analytics
  • Online marketing terminology8:53

    CTR, CPC, ROI, landing pages, etc. These are just some examples of all the online marketing terminology. Learn the most used and important online marketing terminology to help understand all online marketing content.

Requirements

  • Basic knowledge about the internet, social media, email and search engines.

Description

Originally written for a bachelors study, our online marketing training has now made it to Udemy as a crash course. We'll guide you through all the history, terminology, tools and targets within online marketing. But more importantly, we'll teach you how to use this knowledge and get your first online marketing campaigns running in just a day! Get started right now and discover the possibilities of online marketing for your business, career or studies!


Who this course is for:

  • Entrepeneurs and marketeers curious about online marketing
  • People who wanna sell a product or service online
  • Students interested in online marketing

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