
I’ve seen many UX courses on the internet that only teach you tools like Figma and Adobe XD. I believe tools are easy to learn and there is enough documentation out there if you get stuck. There are also lessons specifically teaching android app design, ios app design etc. Then there are courses that explain UX concepts in the form of theory.
There are hardly any courses that teach core UX concepts in a practical manner, in a way that you would actually apply them if you are working as a UX designer in a company. That’s why, I created this course.
Welcome to the most practical UX course for beginners ever.
As the name suggests, this course teaches UX design in a practical manner, loaded with a ton of real world examples and hands-on activities. While I may briefly touch upon tools and platforms now and then, my major focus is to enable you to become a good UX designer who can apply the knowledge across any platform and use any tool of your choice.
Junior or mid-level designers who want to level up in their UX careers. You might be just doing UI work and wants to do more of UX or product thinking. You might already be a UX designer but not feeling very confident about your work. What does it take for you to go to the next level in your ux career? what is it that you are missing? How can you get better at your craft? This course could help with some of these scenarios.
Great UX designers but struggling to make beautiful UI. You see, both aesthetics and functionality are important and this course covers both aspects of design - the how it looks and how it works.
Folks who want to become UX designers, who want to venture into the UX industry but have absolutely no clue of how or where to start. Well, this course is definitely a starting point.
A lot of folks still don’t know what a UX designer does. could be artists, visual designers, software engineers, pms etc. This course will provide insights into the life of a UX designer, how we go about in our day to day life and see whether it interests you or not and whether you want to get into this field or not.
Designers who are struggling to crack whiteboard design challenge rounds in interviews. The process we follow in this course for designing a product can very well be applied for solving any quick design challenge too.
If you are already an established designer, then you may not find this course super helpful.
I designed this course with an imaginary scenario in mind. You will start the course as if you joined an imaginary startup as a designer, and start designing their product from scratch. You'll first learn the business objectives, then understand the user goals, brainstorm ideas on how to marry these together and create wireframes and visual design artefacts. We'll see how to work with other cross functional partners including product managers and engineers along the way. We'll also learn about common design constraints, and how to analyse or measure a design. So, basically you'll get a complete experience of the end to end UX process.
After explaining each concept with a specific example, every section ends with a task. This task allows you to use what you've learned on a new problem. By the end of the course, this project could become a valuable addition to your portfolio.
Hello,
My name is Ravi. I'm a self-taught and passionate digital product designer with more than a decade of experience. I had really humble beginnings in this feild. I began my design career long back at a time when UX wasn't a field people were considering or took seriously. I was initially doing graphic and web design works before transitioning fully into UI/UX and product design roles. Once I made this shift, there was no turning back. It was one of the most significant decisions I've made, which helped me build a career that has been rewarding so far. Presently, I work as a Senior designer at Google. Since I have been there, done that, I feel motivated to share my knowledge and expertise here with young and upcoming designers. Given my diverse experience working in startups and MNCs, across different domains, I think I can really help out young people out there who are looking to venture into UX or advance in their UX careers.
The Evolution from UI/UX to Product Design
The traditional role of a UI/UX designer, focused primarily on screen execution and mockups, is becoming obsolete. The industry now demands product designers: individuals who possess not only excellent design skills but also strong product and business acumen. Companies value strategic thinkers over mere executors.
While mastering the core craft of visual design is crucial for the initial 3-4 years of a design career – to the point where screen design becomes second nature – designers should aim to transition into product roles around the three-year mark.
This transition involves gaining a deep understanding of business metrics, product goals, company mission and vision, and strategically aligning design efforts with these objectives. This shift in mindset, from UI/UX execution to product strategy, is what defines a product designer.
Regardless of job titles – whether labeled UI/UX Designer while performing product design tasks, or vice versa – the industry lacks a standardized definition for these roles. Therefore, the focus should be on developing the skills and mindset of a product designer.
You'll learn 4 key UX copy principles in this lecture.
Less is more
Writing for user’s context
Don’t use system language
Setting the tone
You can also get qualitative feedback about what's working well and not working so well in your product
using several sources.
Firstly, you can do evaluative user studies.
That is, you show your finished product to users.
Ask them to go through a particular user journey and uncover issues, if any.
Again, this is usually done by UX Researcher.
In the absence of one, you can take this up.
Then there are happiness tracking surveys.
The most popular one is called NPS or Net Promoter Score.
You might have seen it in many apps where you will be asked to rate a service on a scale of 1 to 10,
one being the least and ten being the highest.
Yes, that's called NPS survey. It's an indicator of how happy your users are with your product.
If the rate poorly, you can ask why and go through their feedback to understand more about the issues
they are facing.
If you are working on apps like, say, Uber, for instance, you have a feature where users can rate the trip within the app. Even these kind of survey questions can tell you a lot about what's happening with your product or business out in the wild. On similar lines, another source of feedback can come from reviews on play store or app store if your app is listed on those platforms.
Lastly, you can also speak to your customer support team and probably understand what kind of problems
your customers are typically calling the support agents for.
You can use all of this information, bucket them into categories, stack rank them and do the prioritization
exercise for fixing these things.
Are you someone looking to venture into the field of UX design? Are you an absolute beginner in digital product design? Are you a junior designer struggling to create UI that looks aesthetically pleasing? Are you a designer who wants to get better at creating designs that not just look good but work well for users & businesses?
Look no further... Let me introduce you to the most practical UI UX design course for beginners ever!
I crafted this digital product design course to teach you the skills and best practices needed to succeed in the always-changing field of user experience design. Go beyond just learning Figmas or Adobe XDs; tools are easy to learn and there's ample documentation out there. But the important question to ask for yourself - Are you able to design great user experiences? Come learn how to make things people love to use! I'll show you the basics of designing user-friendly stuff. We'll explore understanding how people use things and making them work really well and look really beautiful. Let's create things that put a smile on users' faces!
We'll start the course as if you have joined a young company as a UX designer!
We shall then understand what the company does, and note down it's business objectives
I'll help you learn how to conduct research on it's target users
We shall start creating user flows for one of the core journeys of the product
We will also design a couple of key screens that are both functional and beautiful
We will also understand how to measure the impact of UX design - this is something not a lot of courses teach but super important to learn
We will also iterate on our designs at various stages such as wireframing, copy writing etc. based on feedback
Lastly, we shall brainstorm ideas on taking the product to the next level (by improving conversions, handling scale etc.)
Not just that, at the end of the course, I'll guide you through a framework and give you a Figma template for acing UX interview case study rounds.
No boring lectures here, folks! I've got real-world examples and case studies that'll make your learning experience as fun as binge-watching your favorite Netflix series (okay, almost as fun).