The Modern MBA - Build Your Business Using Modern Methods

Master project management with Trello to visualize workflow, set due dates, and track progress across simple boards, lists, and cards.

Focus on building a solution for a specific audience, promote it, and sell it, doing the right things in the right order to move your business forward.

Speed up the video to save time, starting at 1.25x toward 1.5x. Leave a review to prompt replies, and share the course with friends to create accountability and collaborative learning.

Set up a Trello headquarters for your project to store colors, links, and Squarespace login details with ask gpt links, and copy the board to customize your own.

Identify your most profitable skills by tracking time spent, embracing skill arbitrage, and focusing on end results; then rate proficiency and market demand to create a profitable service.

Identify gaps in growing, high-margin industries with low startup costs, and differentiate with skill-plus services and conquering ideas to seize opportunities in growth or maturity markets.

Identify a precise niche by mapping targeted audience segments and business models. Use prompts to refine value propositions, build trust, and explore blue ocean opportunities.

Find a specific niche and solve its most pressing problems for core customers, using real-audience questions to define needs and deliver a clear, benefit-focused offering.

Identify audience problems and apply four value mechanisms - greater outcome, less effort, refund/guarantee, and lead magnet - while building unique mechanisms and a clear ten-step fulfillment process.

Supercharge your business model by applying lean startup methods, pricing models, and real-world validation through paid client conversations; craft a go-to-market plan, define customer personas, and analyze competitors.

Plug gaps in your business ideas with Venturus AI, receiving instant feedback and a swot analysis, pestel analysis, and Porter's five forces analysis, plus target audience insights and marketing strategy.

Learn how AutoGPT, built on GPT-4, boosts your ChatGPT results by creating goal-driven agents that self-task, access the internet, memory, and file storage to automate business workflows.

Launch your business with practical steps using a Trello-based project hub to organize content, refine your business model, audience, service, and name, and leverage ChatGPT and AI.

Validate your idea now by sending ten videos to your target audience, gathering feedback on pain, offer, and trust, and refining your business model to improve profitability.

Establish credibility with a fast, mobile-friendly website featuring skimmable content and a clear call to action. First impressions form in 50 milliseconds, influencing engagement and credibility.

choose a simple, client-attracting name and secure a domain, then focus on delivering the service and getting a few clients before tackling branding or legal concerns.

Create a memorable story-driven logo quickly with Canva and a color scheme. Use the Pareto principle to focus on essentials, keep the logo wide, and prepare light and dark versions.

Discover how a website builds trust, clarifies your services, and converts visitors into profitable leads, acting as a 24/7 sales and customer service asset for service-based businesses.

Master social media to prove your online presence with testimonials and proof of work, and attract leads. One hour setup, weekly posts, and a ChatGPT generated content calendar.

Text content differentiates your brand and builds trust; use ChatGPT to generate content ideas, buyer personas, and a monthly content calendar across platforms, plus compelling website copy and meta descriptions.

Explore how ChatGPT powers image generation and serves as a versatile, convenient swiss army knife for small business owners, outperforming standalone tools like Midjourney in integration and ease of use.

Build a knowledge bank to prove your experience with content, especially when starting out; use ChatGPT to generate video, email, and lead magnet ideas to accelerate client acquisition.

Master copywriting fundamentals with AI tools, audience research, and persuasive headlines to convert readers into customers through clear, benefit-driven messaging.

Design a home page with a clear header and exclusive messaging to attract the right audience, then guide visitors with a table of contents, call-to-action buttons, visuals, and social proof.

Personalize your about page by treating your website as a person, include context, pains, features, benefits, and mission to build trust and highlight advantages for leads.

Craft service pages that build trust, clearly present benefits and features, and use modern methods to solve client problems, with a pillar page, testimonials, and strong calls to action.

Build a knowledge bank blog that extends your services with organized categories. Highlight high-quality posts, avoid dates, include a clear call to action, and showcase proof of experience.

Identify your website's primary goal and focus on the main problem blocking revenue, using the site as a lever to build trust, attention, and the right leads.

Plan your website with a standard left-to-right menu (home, about, services, testimonials, resources, pricing, contact, offer) and select essential features such as contact forms, analytics, portfolio, testimonials, booking, and events.

Explore five service-based website examples that demonstrate clear benefits, audience-specific products, strong visuals, safety info, FAQs, team pages, case studies, and social proof to build trust.

Focus on audience-first design for Squarespace sites, using guardrails to ensure a user experience. Promote simple, clear navigation, minimal vital information, and fast, mobile-ready performance through strong user flows.

Draw indirect and direct inspiration from nearby competitors and industry peers to shape your customer journey, navigation, and messaging. Focus on proof of experience and trustworthy offers to boost conversions.

Prioritize Squarespace to help business owners appear authoritative online by focusing on social proof and offers, outpacing WordPress and AI tools with drag-and-drop and templates.

Choose a credible domain by naming your business 2–3 words and aiming for a .com, then compare GoDaddy and Squarespace for reliable setup and support.

Learn to start a Squarespace site by selecting templates, editing pages with sections and blocks, and ensuring mobile responsiveness with tools like Calendly and Google Workspace email.

Discover how social proof builds credibility through testimonials and Google reviews, and compare formats from text to video, plus best practices for collecting high-quality past work.

Engage immediately by crafting a focused header that uses faces or industry imagery, avoids sliders, and uses video to hook the right audience within five seconds.

Be consistent and congruent by knowing your audience, aligning visuals (images, fonts, colors) with your brand, applying the 80/20 rule and minimalism to keep fonts and colors simple.

Incorporate generous whitespace to boost legibility and focus, signaling value. Position your niche as a luxury with minimal distractions and a single call to action, reflecting high value.

Personalize your website by showing a headshot and enough personality to build trust, framing you as the bridge between your client's problem and the solution.

Position yourself as an authority on your website by creating high-quality content that helps your audience, and pair it with a professional image and compelling case studies.

Set up a professional Google Workspace email by connecting your domain, choosing a monthly plan, verifying the domain, and signing in with a temporary password via Squarespace.

Design your footer to boost navigation and trust by selecting key elements like a logo, one social link, contact info, a sitemap, and a clear call to action.

Improve page speed by compressing images and videos, resizing for desktop and mobile, and limiting scripts; test performance with GTmetrix and aim for about three seconds.

Branding differentiates your service by delivering real value that solves customer pain, earns trust, and outperforms competitors, not by chasing perfect logos or colors.

Understand your audience to improve usability and conversion. Apply usability methods like Hotjar interviews, visitor recordings, five-second tests, and targeted surveys for privacy-friendly, actionable insights.

Utilize Squarespace analytics and Google Analytics to gain big-picture insights, verify with Google Search Console, and use the XML sitemap plus form and button conversions to boost SEO and traffic.

Perform periodic health checks at weekly, monthly, quarterly, and yearly cadences, focusing on target audience pain, offer, and trust while reviewing analytics, social proof, and seo for steady growth.

Build a compelling core offer, the godfather offer, by maximizing dream outcome and perceived likelihood while leveraging urgency, scarcity, guarantees, and audience-specific language.

Build trust and boost conversions with a vsl built on before, magic, after—emphasizing pain, credibility, and case studies, while guiding viewers to action using clear next steps.

Learn to craft a high-converting offers landing page by structuring headlines, addressing objections, proving results, and testing calls to action with clear value, proof, and rapid wins.

Master SEO fundamentals for small business owners using AI tools like ChatGPT, Semrush, and Surfer SEO to optimize keywords, content, usability, backlinks, and local search.

Prioritize real client pain and stop action faking by focusing on offers and trust-building, not busy work like branding or perfect websites.

Craft an elevator-pitch style talk about your business by answering four foundation questions: target market, problems, solutions, and practical plus transformational results, using templates to close clients.

Learn to use ChatGPT as a constant ideation tool to generate audience keywords, identify businesses via internet plugin and ten-x hacks, and map modern and unorthodox client outreach strategies.

Connect with industry mentors a few steps ahead to accelerate learning through their lessons. Build a value-first group across Facebook and LinkedIn to share insights, trade secrets, and accountability.

Leverage existing connections to build case studies, testimonials, and a compelling portfolio. Reach out, deliver an amazing result, and let conviction drive referrals and an expanding circle.

Identify 100 business owners in an industry, and use personalized outreach across email and LinkedIn with 3 to 5 touches over 30 days to win clients and build case studies.

Build trust over time with email marketing by sending periodic, valuable messages and a five-email sequence to nurture leads, stay top of mind, and convert.

Build awareness, rapport, and uncover true needs; read body language and emotions, and deliver high-value outcomes with low effort for both sides.

Craft professional proposals, contracts, and invoices that clearly define deliverables, responsibilities, timeframe, pricing, and payment terms, while ensuring transparent communication and strong client relationships.

Combine proposal and contract into one document with legal terms and e-signature using PandaDoc to set expectations and look professional.

Learn how to invoice like a pro, emphasizing paid over free, choosing professional payment options, using templates and itemized costs, and collecting tax receipts for big clients.

Develop pricing by building credibility through free or low-cost first clients, securing video testimonials and reviews, then charge more by solving larger problems with a strong portfolio and systems.

Learn a practical sales foundation focusing on diagnosing pain points, linking consequences to outcomes, and prescription-oriented framing to guide prospects toward your service, backed by status and trust.

Prioritize offense over defense for new or small businesses, do the bare minimum legally required, and secure accounting and legal support as revenue grows toward ten thousand in revenue.

Onboarding outlines a repeatable process to fulfill services, detailing intake, kickoff, milestones, and updates using Trello and forms. It teaches clear communication, delivered wins, and turning clients into referral-generating fans.