The Marketing Blueprint: Mastering Fundamentals Online
What you'll learn
- Understand basic concepts and definitions of marketing
- Learn various marketing philosophies
- Gain knowledge about various stages of PLC and strategies to be employed during each stage
- Understand the process of new product development to cater to customer needs
- Acquire knowledge about consumer behaviour and consumer buying process
- Improve knowledge about various tools of promotion-mix
- To get familiar with branding and packaging decisions
- To learn about various pricing strategies and decisions
Requirements
- There are no requirements to take this course
- No prior marketing knowledge required - The course will start from the basics
- You are ready to enroll
Description
Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.
Who this course is for:
- Management students pursuing BBA and MBA course studying the subject of marketing
- Research scholars pursuing Ph.D. in the domain of marketing
- Marketing professionals and practitioners who want to nurture their marketing skills
- Entrepreneurs who want to gain insight into marketing concepts and their applications in business world
Instructor
- 4.6 Instructor Rating
- 339 Reviews
- 19,176 Students
- 8 Courses
Dr. Rohit Bansal is working as an Adjunct Faculty in Rockford College, Sydney, Australia. Previously, he worked as a Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 17 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 51 books with renowned national & international publishers including IGI Global, Scrivener-Wiley Publishing, De Gruyter, Central West Publishing etc. In addition to, Dr. Rohit has published 190 research papers and chapters in journals of repute including scopus indexed as well as edited books.
He has also presented papers in 60 conferences and seminars including IIM Indore, IIM Jammu, IIM Kozhikode, IIM Shillong and IIM Ranchi. His area of interest includes marketing management, organizational behaviour, customer engagement, digital marketing, influencer marketing, sales & distribution management, business communication skills, human resource management, E-learning, mental health and well-being. He has proficiency in handling graduate and post graduate students by using interactive discussions and “hands-on” approaches to help them undergo experiential learning. He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review. He has served as member of technical committee in many international conferences. Dr. Rohit has acted as session chair and speaker in many international conferences. He Received “Excellence in Teaching Award” with 5 star rating in Edge India Times Award organized by Edge India Publications Private Limited held on 15th November 2020 through virtual mode. He has been awarded many times for contribution to academics and research.