The Marketer's Guide to Smartphone Video
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The Marketer's Guide to Smartphone Video

Grow your business with the camera you have in your pocket!
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1 student enrolled
Published 8/2019
English
English [Auto]
Current price: $55.99 Original price: $79.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 2 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Smartphone video production
  • Shooting video with your phone to grow your business
  • How to grow your business with video
Requirements
  • Have a smartphone and a business
Description

Welcome to The Marketer's Guide to Smartphone Video!

You might not think of yourself as a video production master, but by the end of this course, you will be.

The reality is, you don't need to spend tens of thousands of dollars on camera gear and equipment just to make good marketing videos. You already have a pro camera right in your pocket, so why not put it to use? Smartphones are getting more and more advanced with each new iteration, and the camera technology is starting to get on-par with even pro-level DSLR or Cinema cameras.

This means there's nothing standing in your way to creating great marketing videos for your business. In this course, we’ll show you everything you need to know to shoot not just good, but great video with your smartphone.

And the best part? Everything you learn, you can put into real-world practice immediately. In fact, we encourage you to take the time between every segment to practice, and practice some more.

Contents and overview

You'll start the course off with learning some of the basic camera settings that are built into your smartphone. You'll learn how to master the Camera app on your phone, how to properly set focus and other techniques.

Then you'll get into how to capture great audio on your phone. Most smartphones nowadays have great built-in microphones, but there's a couple of rules to follow to ensure you maximize the quality, like how far you need to stand from your subject.

Next, you'll learn proper lighting techniques. You'll learn color temperature, how to create different moods or looks with different styles of lighting, and more. Lighting is extremely important topic in video production, so this section will equip you to be a lighting master so you can make your business videos look amazing.

Once you've filmed your footage on your smartphone, you'll then learn how to edit your video directly on your smartphone. We'll show you some of the more well-known editing apps out there and walk you through each one so you can start editing your own videos. No prior editing knowledge is needed! We'll show you everything you need to know.

After you've editing your first video, what do you do with it? In the next section, we'll show you how to get it off your phone and where to store it so you can start using it.

If you're unsure of what kind of video to start with, we'll break down a few of the most common types of video. We'll cover key characteristics of each one, why you would chose one over another, and more. You'll end this section with a plan to create more videos going forward.

Finally, in the last section of the course, we'll show you some smartphone gear and equipment you may consider investing in to make your videos look even better. These aren't "must-haves", but they can definitely take your quality up a couple notches if you're looking to up your game. We'll go over stabilization tools like tripods, smartphone mics, and more.

By the end of this course, you’ll be able to create your own professional marketing videos that you can immediately start using to grow your business.

What’s included

  • Eight modules

  • 29 videos

  • Cheat sheets

  • PLUS access to the closed Facebook Group

About the guys behind the course

Kevin Kolbe is a video marketing specialist, producer, storyteller, and creative dude. Kevin has been in the video marketing business for over 30+ years working in radio and TV stations affiliated with FOX, NBC, CBS, ABC, and The CW. Kevin currently heads-up Kevin Kolbe Media, LLC and helps businesses and non-profits use online video and marketing to make an impact in the world. Kevin is also a husband, dad, coffee drinker, music lover and TV watcher.

Testimonials

A visionary creative artist who both sees AND acts out of the box. Simply, he's a genius and knows how to get to the core of a marketing message.

Debbie Reardon | President & Owner President of Queen Been Marketing


Kevin is a multimedia master with an amazing creative touch on all marketing and advertising messaging. If you're looking to really stand out in new ways, Kevin is the man to show you how.

Graeme Newell | President of 602 Communications


Kevin is exceptionally talented and incredibly fun to work with. A master storyteller, this guy takes your point of view on business, life, whatever it may be... and amplifies the message. You won't find a kinder, more genuine company to document your journey.

Jessica Jordan Cote’ | Owner/Silversmith of Rosy Revolver


Who this course is for:
  • Marketers
  • Entrepreneurs
  • Business owners
Course content
Expand all 32 lectures 01:52:37
+ Camera and Video Basics
7 lectures 18:23
Auto Exposure [AE] and Focus
00:38
The Truth About Digital Zoom
00:56
Mastering the Camera Controls
05:18
Camera Movement: Stability
02:48
The Background
03:36
+ Sound and Audio
1 lecture 07:16
Tips and Tricks for Getting the Best Audio
07:16
+ Lighting
2 lectures 09:29
Understanding Types of Lighting
01:58
Examples of Different Lighting
07:31
+ Editing
5 lectures 24:32
Overview
00:42
Trim in Phone (free)
01:19
iMovie - iOS Only (free)
02:56
Kevin's Favorite - LumaFusion (paid)
04:51
Evan's Favorite - Premiere Rush (paid/subscription)
14:44
+ Sharing and Exporting
1 lecture 05:02
How to Export and Share your Video
05:02
+ Most Common Types of Video
5 lectures 15:48
Overview
00:16
Testimonial
05:55
Interview
03:07
Vlogging
02:41
B-roll
03:49
+ Gear
8 lectures 24:02
Overview
01:02
Tripods
06:55
Tripod Adaptors
02:08
Lens
01:25
Microphones
04:54
Lights
03:55
Camera Apps
03:39
Video Gear Recommendations
00:04
+ Next Steps
1 lecture 00:42
Congrats! That's a Wrap!
00:42