Business innovation - why it fails

The main reasons behind innovation's failure in business
Rating: 4.6 out of 5 (16 ratings)
477 students
English [Auto]

Business innovation - why it fails
All levels


  • No need


I made this course in a storytelling way so you can relate to all the real situations on the ground with a sense of humor.

Innovation is defined as the process of creating new (and differentiated) customer value in the marketplace, which can create a sustainable competitive advantage.

innovation remains a frustrating pursuit in many companies. Innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance.

A strategy is nothing more than a commitment to a set of coherent, mutually reinforcing policies or behaviors aimed at achieving a specific competitive goal. Good strategies promote alignment among diverse groups within an organization, clarify objectives and priorities, and help focus efforts around them.

You will be able to figure out the main 8 common reasons for innovation failure in business and how can you avoid it at the early stage.

These 8 reasons are covered during the 5 stages of any product life cycle.

1-The development stage.

2-The Introduction stage.

3-The Growth stage.

4-The Maturity stage.

5-The Decline stage.

You will understand the main conflicts between all business functions including

-The sales department.

-The marketing department.

-The supply chain department.

-The Finance department.

And what are the hidden elements that can affect the innovations totally end to end.

All of these failures will be revealed in this course.

It's all about preparation:

“Failure to prepare is preparing to fail.” John Wooden

let me know your feedback if you need any questions.

Enjoy the full course and awaiting your feedback.

You can connect with me directly on Linkedin by searching my name (Ahmed Khaled).

Who this course is for:

  • Marketing
  • Demand planning
  • Finance
  • Sales
  • Trade marketing
  • R&D
  • All levels


Supply Chain Professional
Ahmed Khaled
  • 4.7 Instructor Rating
  • 224 Reviews
  • 3,135 Students
  • 3 Courses

I have a rich and knowledgeable operational experience End to End in the supply chain (Make, Plan, and Deliver) across North Africa and the Middle East region in various multinational enterprises.

I have over 35,000 connection at LinkedIn.

Touched 2 Million souls around the globe by viewing my contents in 10 months at LinkedIn.

My power is focused on simplicity.

My smile is glamorous magic that makes the difference.

My Authenticity and Positivity are the sparks that ignite and inspire the change.

?My mission?

Helping, educating, and consulting supply chain people’s on solving any problem along the way starting from upstream till downstream.

⚡My Why⚡

To make a positive difference in the souls around me by liberating their inner chained greatness to be exposed to the sunlight and change the world.

As long as the last chapter of my life is not written yet, I'll keep helping people to find a way to their greatness.