
Explore the dialogic model of communication, where self and other co-create the message in the time-space matrix, producing unique perceptions and situational understanding that may lead to misunderstandings.
Assignment
Try to explain the game of chess from the perspective of the dialogic model of communication.
explore linear, interactive, and dialogic communication models, mastering sender, receiver, message, channel, noise, feedback, and context to understand perception shaping love, friendship, work, and media.
Assignment:
The case of The Hunger Games
The case of The Hunger Games is a classic textbook example of how brands can make a considerable impression online. It displays how a brand can utilize the ideas of the followers and actively engage followers in the co-creation of the advertising campaign. But it also skillfully implemented the game strategies in its promotional campaign.
Task
Please watch the overview of the integrated marketing communication strategies used by the advertisers of The Hunger Games (see the links below) and try to answer the question of how the elements of the game are implemented in the promotional campaign for The Hunger Games.
Videos
How Hunger Games Uses You to Advertise (3:30)
https://www.youtube.com/watch?v=IfKmKy3ikEc
Hunger Games Overview (3:00)
https://www.youtube.com/watch?v=kNaDjJ-lsKQ&t=101s
Assignment:
Following the steps of a personal branding plan, design your own plan.
Setting vision
Conducting a situation analysis
Identifying objectives
Developing a strategy
Developing tactics
Performing implementation and control
Evaluating the results
Explore archetypes as a strategic branding tool, learn how archetypes shape brand concept and create a strong brand personality that resonates with consumers.
Assignment:
Let’s analyze two examples of the famous chefs – Nusret Sal Bae and Gürkan Şef – and try to establish their brand archetypes.
Nusret Gökçe (born in 1983), nicknamed Salt Bae, is a Turkish butcher, chef, and restaurateur. He owns Nusr-Et, a chain of steak houses. He became famous for his technique of preparing and seasoning meat, which is also an Internet meme.
Chef Gürkan Şef has founded the steakhouse in 2014. His first branch opened in Istanbul Nisantasi. Keeping the high flavor in all branches while creating the standards of the steakhouse culture, Gürkan chef has added burgers and cocktails in his culinary range of products.
Please look at the Instagram pages of the famous chefs as well as their YouTube videos. Through the images displayed in their posts, the tone, and style of the message delivery, their gestures, and behavior they construct certain archetypes.
After examining their Instagram accounts (Nusr_et#Saltbae (@nusr_et) and Gürkan Topçu (@gurkansef)) as well as their appearance on the YouTube channel (https://www.youtube.com/watch?v=1_qgMtyx4Cw and https://www.youtube.com/watch?v=6WrOjOvPkiM), please try to identify the archetype of Nusret Salt Bae and Gürkan Şef.
What kind of archetype do the chefs project? Do these chefs have consistency in reflecting their personality through the archetype? Which chef’s image seems stronger in your perception? Whose brand strategy is more successful?
Explore how archetypes shape strategic brand positioning and personal branding, crafting a positioning statement, brand concept, and brand personality that express a brand's true essence through archetypal cues.
Assignment
Which appeal is most clearly used in each following advertisement?
Leverage game theory and the magic circle, including Total War concepts, to navigate power relations, shape your image, and build a strategy that controls the narrative and imposes your will.
What is the key to effective communication?
How do you want to be professionally perceived by others?
In today's world, communication skills play an essential role in exchanging information and spreading knowledge. It is also the foundation to initiate relationships with others. In other words, well-developed communication skills are key to building your professional image. Hence, mastering your ability to communicate effectively is necessary for your future academic and career success.
In the "Mastering Communication: Life, War, and Game" course, there are five modules, covering the five most interesting topics related to communication in different settings. You will learn: how to build your communication strategy, how to identify the communication elements used by others, how to persuade others as well as deliver your message, and how to shape your professional image.
The course is designed and crafted by a communication expert to help you understand your true self to develop a better overall understanding of your communication style, personal archetype, and also the human interaction in the environment surrounding you.
Last but not least, our goal is to help you complete this course with a well-refined approach to your daily communication and effectively employ some of communication strategies in your professional life.