
Prospect, engage, and retain luxury consumers through authentic connections that build lifelong client portfolios, using the Luxury Rules Checklist to close more sales faster.
Meet the course creator, a luxury design veteran who built brands and led sales across North America, and now shares courses to guide design professionals.
Explore the luxury growth strategy through a three-day mind map, including a brand assessment, luxury rules checklist, and practical ideas to attract and connect with high-end clients.
Join day one of the three-day growth challenge by completing a brand assessment questionnaire, comparing answers to luxury game rules, and translating them into tactics to grow your business.
Learn to sell luxury to a demanding clientele by mastering industry rules and directing the sales ceremony. Prioritize engagement over transactions to build authentic connections and a lifelong client portfolio.
Master the luxury growth strategy by weaving art involvement, selective distribution, and exclusivity into your brand. Develop long-selling products through thoughtful design, collaborations, and scarcity-driven, made-to-order experiences.
Complete a brand assessment to gauge how you meet luxury clientele expectations and move closer to your target audience by understanding the industry and client needs.
Demonstrates a client-first luxury selling approach, using personal branding, authentic engagement, educational content, and transformational product experiences to elevate perceived value and foster lasting relationships.
Compare the luxury rules checklist with your prior questionnaire responses to reveal how financial, cultural, logistical, and time obstacles shape buying, preserving the desire for luxury.
Develop strategic action tools from luxury industry rules to grow your business, using tactics like limited access, waiting lists, or made-to-order products tailored to your reality.
Apply a luxury growth strategy that positions you as a brand curator and product expert, not a salesperson. Build exclusivity and fiduciary client relationships for life.
Discover more online courses at marilisabarbieri.com, contact hello@marilisabarbieri.com for project help, and share a review to support learners and the 3 day growth challenge, plus follow on Instagram and LinkedIn.
Add a wow factor to your brand and elevate the sales of your design collection.
I'm here to help you as a luxury design business consultant and share with you proven sales strategies and business secrets employed by top luxury brands.
Why Join This Growth Challenge?
To discover how companies such as Apple or Tesla create the allure of luxury brands, get customers craving for their products and pay premium prices for them, or simply:
Understand why the luxury strategy is worth to be considered even if you are not a luxury brand
Know the keys to prospect, sell and retain more affluent shoppers
Get accustomed to key takeaways for elevating your brand value and creating pricing power
Learn the three pillars of the growth strategy
Get a Brand Assessment Worksheet Where does your brand stand? Understand your business today so you can start reinventing the way you sell and engage with your customers tomorrow
Luxury rules checklist
Action Tools checklist: Translate the rules of luxury into action tools to move in the right direction, closer to your target clients
This course is for you if:
You are struggling to close sales with luxury consumers
You designed a unique product collection and don't know how to prospect the wealthy clientele
You want to know more about the set of rules and requirements in the luxury game before starting your high-end startup business
Looking to close more sales with luxury consumers without being a high-end brand? This course is for you too! Learn what you can borrow from the luxury strategy and implement it for your business.
Skills you will gain
The mindset to play the Luxury Game
Brand Assessment: Understanding of where your brand stands
Confidence in Decision-Making
Action Tools to target, sell, engage and create fiduciary relationships with luxury consumers
Course Structure
Lectures divided into 3 days activities
Format: Video, Text, Activity
2 Case-Studies
1 Brand Assessment Worksheet
2 Checklists to guide you in the right direction towards luxury consumers
Examples and Industry Insights to reinforce understanding of each concept
Action Tools: Downloadable Resources
Quiz
Luxury Sectors discussed in the program
Fashion & Accessories
Interior Design & Furniture
Tabletop & Home Deco
-> Enroll in this 3-Day Challenge and get ready for your post-pandemic success!