The Logo Design Process From Start To Finish

Learn every aspect of a logo design project from the initial meeting with client, the technical design and finalization.
Rating: 4.3 out of 5 (960 ratings)
32,747 students
English [Auto]
A step by step course to help you become a better Graphic Designer
Help you land that next job and make some money
Understand the entire logo design process
Create an organized set of artboards known as your branding package
Over 3 hours of highly informative content
Complete your first branding project for yourself or a client


  • Adobe Illustrator CS4, CS5 or CS6. You can dowload a demo at
  • A Mac or PC Computer



Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?" Logo Design is usually the Gateway that will lead into all other types of design for a client. Once you design a logo that the client is thrilled with, it's pretty much a given that they will let you design their business cards, brochures, websites, etc.. This course will cover a wide variety of topics including:

Client Interaction:

  • Logo design information sheet
  • How to get clients
  • Setting up your meeting
  • The client meeting
  • Pricing a branding package
  • Project proposal/contract

Project Research:

  • Mind Mapping
  • Coming up with ideas
  • How to take a screenshot
  • Sketching out ideas
  • Books with inspiration
  • Online inspiration

Building Your Logo:

  • Creating a NEW CLIENT folder
  • Setting up your document
  • Type tool basics & effects
  • Enhancing with gradients
  • Finding & installing free fonts
  • The pathfinder tools

Finalizing Your Logo:

  • Saving a full branding package
  • Exporting elements for web & print
  • Outlining / Expanding elements
  • Refining with the pathfinder
  • Sending drafts / proofs
  • Receiving final payment


  • Extended versions of each new Professional Logo design from YouTube series
  • Bonus video tutorial of an additional logo.
  • Correspondence with client.
  • A view of my entire canvas of ideas and sketches.
  • Downloadable vector file of the logo in this tutorial.
  • The full finalized branding package.

Who this course is for:

  • Graphic Designers who are looking to get to that next level, feel more confident and make some money

Course content

10 sections • 40 lectures • 5h 25m total length
  • Introduction


Master Adobe Illustrator Graphic Designer
Stephen Looney
  • 4.3 Instructor Rating
  • 1,007 Reviews
  • 34,624 Students
  • 2 Courses

As long as I am a designer, I'll never work a day in my life, and that is because Graphic Design is in my heart and it is my passion. My ultimate goal is to get you to your dreams and goals. The Graphic Design industry has an unlimited amount of opportunities for you to get to those dreams and goals. Experience is the best teacher and you'll be learning all about mine.

I am just an "Average Joe" or "Jane", but because of what I have learned, I am continuing to build a successful design company out in Long Island, New York. SML Studios (Dot Com)

I also am the webmaster at Graphic Designer Tips (Dot Com) and run a YouTube channel with over 60,000 subscribers and over 3.5 Million + video views.