Graphic Design Logo Design

The Logo Design Process From Start To Finish

Learn every aspect of a logo design project from the initial meeting with client, the technical design and finalization.
Rating: 4.5 out of 5 (670 ratings)
23,765 students
Created by Stephen Looney
Enroll now
The Logo Design Process From Start To Finish
Rating: 4.5 out of 5 (670 ratings)
23,772 students
Buy now
A step by step course to help you become a better Graphic Designer
Help you land that next job and make some money
Understand the entire logo design process
Create an organized set of artboards known as your branding package
Over 3 hours of highly informative content
Complete your first branding project for yourself or a client

Requirements

  • Adobe Illustrator CS4, CS5 or CS6. You can dowload a demo at www.adobe.com
  • A Mac or PC Computer
Description

JOIN OVER 2,400 SUCCESSFUL GRAPHIC DESIGN STUDENTS WHO HAVE ALREADY TAKEN THIS COURSE

Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?" Logo Design is usually the Gateway that will lead into all other types of design for a client. Once you design a logo that the client is thrilled with, it's pretty much a given that they will let you design their business cards, brochures, websites, etc.. This course will cover a wide variety of topics including:

Client Interaction:

  • Logo design information sheet
  • How to get clients
  • Setting up your meeting
  • The client meeting
  • Pricing a branding package
  • Project proposal/contract

Project Research:

  • Mind Mapping
  • Coming up with ideas
  • How to take a screenshot
  • Sketching out ideas
  • Books with inspiration
  • Online inspiration

Building Your Logo:

  • Creating a NEW CLIENT folder
  • Setting up your document
  • Type tool basics & effects
  • Enhancing with gradients
  • Finding & installing free fonts
  • The pathfinder tools

Finalizing Your Logo:

  • Saving a full branding package
  • Exporting elements for web & print
  • Outlining / Expanding elements
  • Refining with the pathfinder
  • Sending drafts / proofs
  • Receiving final payment

NEW BONUS SECTION - UPDATED WEEKLY

  • Extended versions of each new Professional Logo design from YouTube series
  • Bonus video tutorial of an additional logo.
  • Correspondence with client.
  • A view of my entire canvas of ideas and sketches.
  • Downloadable vector file of the logo in this tutorial.
  • The full finalized branding package.
Who this course is for:
  • Graphic Designers who are looking to get to that next level, feel more confident and make some money
Course content
10 sections • 40 lectures • 5h 25m total length
  • Introduction
    03:55
  • Setting Up Your Client Meeting
    09:36
  • The Client Meeting
    12:46
  • Pricing A Branding Package
    08:53
  • Logo Design Information Sheet
    05:40
  • Writing out a Graphic Design Proposal
    12:36
  • Graphic Design Contract
    21:20
  • Logo Design Categories
    04:34
  • Mind Mapping For Ideas
    04:28
  • Coming Up With Ideas / Researching
    06:44
  • How To Take A Screenshot
    04:03
  • Sketching Out Ideas
    05:20
  • Creating A NEW CLIENT Folder
    05:38
  • Setting Up A New Document With Artboards
    05:56
  • Basics On The Type Tool
    12:47
  • Advanced Type Effects
    06:07
  • Enhancing With Gradients
    13:39
  • Finding & Installing Free Fonts
    01:58
  • The Pathfinder Tools
    08:53
  • Finalizing / Refining: Using the pathfinder
    03:37
  • Finalizing / Refining: Outlining Text & Strokes
    03:10
  • Finalizing / Refining: Colors
    04:05
  • How To Send A Logo Draft Proof
    05:01
  • How To Send A Branding Package Proof
    03:04
  • Saving a High Resolution Image For Print
    02:39
  • Saving Elements For The Web
    03:43
  • Receiving Final Payment
    04:24
  • Your Very Own Brand
    04:09
  • Final Review Of The Entire Course
    06:12
  • Logo Design 1 - Full Tutorial With Vector File (part 1)
    15:00
  • Logo Design 1 - Full Tutorial With Vector File (part 2)
    10:04
  • Specific Project Details / Drafts / Revisions / Branding Package
    10:32
  • BONUS Logo Design Tutorial
    10:44
  • Logo Design 2 - Full Tutorial With Vector File
    15:45
  • Specific Project Details / Drafts / Revisions / Branding Package
    08:31
  • BONUS Logo Design Tutorial
    08:15
  • Logo Design 3 - Full Tutorial With Vector File
    16:43
  • Specific Project Details / Drafts / Revisions / Branding Package
    10:41
  • BONUS Logo Design Tutorial
    10:48

Instructor
Stephen Looney
Master Adobe Illustrator Graphic Designer
Stephen Looney
  • 4.5 Instructor Rating
  • 709 Reviews
  • 25,505 Students
  • 2 Courses

As long as I am a designer, I'll never work a day in my life, and that is because Graphic Design is in my heart and it is my passion. My ultimate goal is to get you to your dreams and goals. The Graphic Design industry has an unlimited amount of opportunities for you to get to those dreams and goals. Experience is the best teacher and you'll be learning all about mine.

I am just an "Average Joe" or "Jane", but because of what I have learned, I am continuing to build a successful design company out in Long Island, New York. SML Studios (Dot Com)

I also am the webmaster at Graphic Designer Tips (Dot Com) and run a YouTube channel with over 60,000 subscribers and over 3.5 Million + video views.