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Learn MoreThe Logo Design Process From Start To Finish
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The Logo Design Process From Start To Finish
Learn every aspect of a logo design project from the initial meeting with client, the technical design and finalization.
Created byStephen Looney
Last updated 1/2022
English
English [Auto],
What you'll learn
- A step by step course to help you become a better Graphic Designer
- Help you land that next job and make some money
- Understand the entire logo design process
- Create an organized set of artboards known as your branding package
- Over 5 hours of highly informative content
- Complete your first branding project for yourself or a client
Explore related topics
Course content
13 sections • 46 lectures • 6h 49m total length
- Introduction3:55
Discover the complete logo design process from client interaction to completion, including research, typography and color decisions, gradients and effects, and presenting drafts for final approval.
- How To Get Clients13:40This video lecture is all about how to attain clients. Clients are everywhere and at the right moment and right time you can capitalize on a opportunity for business. Everyone starting a business needs a new logo to represent that. In this lecture I speak about having certain things set:
PREPARING YOUR PORTFOLIO:- MAKE SURE YOU HAVE YOUR OWN LOGO: How can you sell a Logo Design to someone if you don't have a logo yourself
- ADD A GOOD AMOUNT Showcase your work, it will sell itself. Make sure you have a lot of what you are selling.
- SET UP A WEBSITE OR PORTFOLIO LINK Make sure they have somewhere to look at your work before your meeting
- WHAT IF I DON'T HAVE CLIENTS TO ADD TO MY PORTFOLIO? Build fictitious logo design projects to add to your portfolio so clients can see the style of your work.
HOW TO ACTUALLY GET CLIENTS:- SOCIAL NETWORKING: Facebook, Twitter, LinkedIn
- FREELANCE WEBSITES: Odesk, Elance, etc…
- PEOPLE YOU KNOW: Friend, Acquaintance, Colleague
- EVERYWHERE YOU GO: Start conversations with everybody
- JOIN A LOCAL NETWORKING GROUP: Build relationships. Gain legit referrals.
- Setting Up Your Client Meeting9:36In the beginning you are looking to sell yourself. Make sure you are setting up in-person meetings with potential clients.
THE PURPOSE OF AN IN-PERSON MEETING- SELL YOURSELF- People do business with people they like. Make sure you are trusting a likable. Give them an idea of who you are as a person and how you do business.
- SELL YOUR WORK - Graphic Design work speaks for itself. You are going to present your portfolio to show them your strong points as a Designer.
- THEIR OFFICE - This is where they feel most comfortable, in their territory. You can capitalize here by honing in on awards or products laying around the office.
- YOUR OFFICE - If you have any kind of office including a home one, you can invite a client to that spot. In this case you are in control of the surroundings as it is your territory.
- PUBLIC SETTING - Many of my meetings have ben in public settings such as coffee shops, book stores and diners.
- KNOW YOUR SCHEDULE BEFORE CALLING - It's ok to have other obligations like a full time job outside of your business. Let them know your time constraints.
- PICK A DAY - Ask them what days are bad for them so you can zero in on a god day to meet up.
- SET THE IMPORTANCE - Make sure they know that your time is valuable and that you are expecting them to show up.
- CONFIRM THE MEETING - You should do this the day before.
- The Client Meeting12:46Your Meeting Mentality - you are going there to sell a job and not for coffee. A serious potential client will have their checkbook with them. You have 1 shot to give your pitch, so make it count.
HOW TO DRESS FOR THE MEETING
**Please note - When you are young and just starting out, I would only recommend that you dress to appear a bit older and mature, especially if you are going out to sell a job for a lot of money.
Determine the industry or person you are selling to
Blue collar industry - Contractors, electricians, handyman, etc..
White collar industry - Attorneys, Lawyers Accountants, etc..
Make sure you are dressing in relation to the industry you are meeting. You do not want to be overbearing or underdressed.
WHAT TO BRING TO THE MEETING- Start by handing out a business card - this will give them something tangible to hold and look at with your brand represented on it.
- Briefcase - Purchase a briefcase to keep all of your documents and notebooks in. You must take notes on the potential client and take an interest in the project. Get simple information such as email address and company info in advance.
- Portfolio - Shows your actual projects, physical business cards and brochure of your company.
- Logo Information Sheet (Upcoming video) - Write down information pertaining to the possible job at hand. You can start writing down this information even before you actually land the job…..it's all about preparation.
- Contracts / Pricing Sheet - Be ready to sell that job on the spot. Figure out your pricing in advance. You won't get another chance. The number 1 question you need to ask them is "Are You Ready To Get Started"
- Closing the meeting - Collect your deposit and shake hands. Thank them
- Pricing A Branding Package8:53Check out my awesome video on Graphic Design Pricing on Youtube http://www.youtube.com/watch?v=mypM3Iqp6Lc
People are paying for your expertise so you need to base your pricing off of that.
3 TYPES OF PRICING- Project Pricing - This price will not change from client to client. It is easier to have a final project price so you are not constantly worried if you overcharged / undercharged
- Hourly Rate - This charge is for work after a project has been closed out. Double what you would be making in your full time job
- Minimum Charge - For simple changes that you need to bill for.
THIS IS MY ACTUAL MESSAGE TO A CLIENT
Everything I design is 100% custom and you own it 100% at the end.
Custom Branding Design Package (Includes a business card, letterhead and envelope design) $500
-3 initial designs for you to choose from.
-Up to 3 revisions based on the design you choose
-You owns all rights to artwork in the end and will be provided with a few different file formats.
-A few days to produce the initial draft
The payment can be done through Paypal. (1/2 down to start, balance at the end)
When you are ready to start, I will send a payment request through Paypal to you.
Things I need:
-Exact wording for your logo (also a tagline if you have)
-Color scheme
-You can also send me ideas of logos you do and do not like.
-We can also have a phone conversation if you live in the US. - Logo Design Information Sheet5:40LOGO DESIGN INFORMATION SHEET - Attached
This is something that you will want to start filling out when you see the client meeting going in a good direction. It shows the potential client that you are serious, organized and that you have a system that works.
Important fields to fill out
Company Name
Tagline
Color Scheme
Client Likes
Client does not like
Font ideas
Business card info
Additional notes / sketching
You don't want to be coming back to the client for much info. It's kind of like a waiter / waitress coming back to your table to retake your order. This sheet will help with that. - Writing out a Graphic Design Proposal12:36DOWNLOAD MY ATTACHED PROPOSAL - I WILL BE GOING THROUGH THIS PAGE BY PAGE
A proposal is basically a pitch to a client. It outlines everything about the potential project. Delivering a proposal to your client happens after you have spoken to them about the details. A proposal is not a contract.
Formal Proposals VS Informal Proposals
Formal - It is professional in a sense that it neatly outlines all of the objectives for the client to see. You can really impress a client by placing their logo on the cover sheet.
Informal - Most of the times nowadays I use informal proposals. It's basically taking everything on the formal proposal and typing it in an email message. It's quick and easy and acceptable while outlining everything just like the formal one.
Keep It Simple - Don't add too much fluff and pages that overwhelms a client. - Graphic Design Contract21:20
DOWNLOAD LINK TO CONTRACT - I WILL BE GOING THROUGH THIS PART BY PART
http://www.graphicdesignertips.com/wp-content/uploads/files/design_contract.pdf
What is a contract?
It is a binding agreement that sets the rules for the graphic design project you are about to get into.
Formal Contracts VS Contracts
Formal - Outlines everything that you will be designing for the client.
Informal - Providing everything in the formal contract in an email.
Parts of the contract
The description / costs - Spend a lot of time on this area because this will be everything about the project. If something goes wrong with the project, you can always come back to this contract and show what you wrote which will help your defense. You also want to include the costs of each item.
Details on client deposit - Figure out your payment system. You can either do two payments or three. Make sure you do not start the project until you receive a first deposit.
Printing Services - Let them know the project does not include printing.
Payment Schedule - This is where you set the terms of how you will get paid. Remember, they are hiring you…..you make the rules
Additional Changes / Revisions - After a project is done….IT'S DONE. If they want future alterations, then it will incur another charge. DO NOT EVER GIVE UNLIMITED REVISIONS. I like to give them 3 rounds of revisions which is a good amount for them to finalize the design you make for them.
Client Responsibilities - Letting the client know how long they have to get you the information you need to design their project, and how much time they have to get back to you after you send them their drafts.
Early Termination - This will cover your ASS. Sometimes people decide to back out of a project because they found another source for a better price. If they back out early after work has begun….they lose their deposit and they have NO RIGHTS to use the work that was sent to them as drafts.
Accreditation / Promotion - Getting permission from your client to add their work in your portfolio.
Copyrights - You can determine this on your own. I let the client know that the copyrights will be released to them once the final payment has been received.
Signing the contract
Informal contract - They can just reply to your email "GOOD TO GO"
Formal contract - They will sign and date the contract and make sure you both have a copy.
- Logo Design Categories4:34
Logo Design Categories
One of the first things you want to do is figure out what type of a logo yo9u are thinking about designing for the client. I would try and show 1 of each of these when presenting first drafts to a client.
Word Marks
A word mark is simply a logo that is made up of the spelled out letters of the company
Examples include Disney, Fedex, Subway, Visa, Xerox, Ebay and more.
Pictoral Marks
A pictorial mark is a symbol that represents a company. Pictoral marks can be combined with lettering also or just be standalone.
Examples include Adobe, Apple, Starbucks, Target and more.
Letter Forms
These are my favorite and many Designers feel the same way. Letter form logos are a true challenge, but I believe that clients tend to lean towards them for their uniqueness to the company. A letter mark is a logo where the letters or initials are creatively designed to represent the company. - Mind Mapping For Ideas4:28Mind mapping is an exercise that helps you come up with unique ideas for your logo design project. It causes you to focus on a single topic and think of all the things that are related so that when you start to research and sketch, you brain will have a ton of ideas to experiment with.
How To Do It
It's very simple. Take out a sheet of paper, write down a word or topic related to the logo design and circle it. Start going crazy with adjectives, nouns or anything else that relates to the circled work. You can even put on some music to help you focus.
Applying Mind Mapping To Your Project
You will start to see your ideas and their relation to the company name or topic. This will give you a headstart to quick ideas for when you start to sketch. - Coming Up With Ideas / Researching6:44This lecture is all about teaching you how to get ideas and inspiration for your logo design project.
Where are places we can find inspiration
Throughout your day
From the moment you wake up till you go to sleep you will encounter thousands of brands. Always be looking around for cool effects or unique ways of using elements for your logo design project.
In Books
My favorite books for logo design inspiration is simply series of books called "THE BIG BOOK OF LOGOS"
On the internet
You will spend a lot of your time on the internet. You can do searches on vector ideas, letter combination ideas or just general logo design ideas in specific industries. - How To Take A Screenshot4:03When it comes to your Graphic Design Layouts, making screen shots is a very helpful tool you should add to your arsenal.
If You Have A MAC- To capture the entire screen, press Command+Shift+3.
- To capture part of a screen, press Command+Shift+4.
The cursor will then turn into a cross-hairs icon. You can then click and drag the mouse over any area which will select it. When you release the mouse button, the image is taken, and you’ll hear the sound of a camera snapshot.
The keyboard shortcuts for image capturing are also listed under Keyboard Shortcuts of the Keyboard & Mouse System Preferences panel.
If You Have A PCMake sure you are holding down the ALT key and press the Print Screen. When you do this it actually has copied the screen, you must now go into your Graphic Layout and Paste the object on your canvas.
In Windows XP, you can go to your accessories folder and there will be a snipping tool that will give you more options with this, but for a Graphic Designer if you are using any Adobe Programs you should be able to paste right onto your canvas.
NOTE: When doing this on a PC it will take a shot of your whole entire screen, desktop background and all. You will then have to go into Adobe Photoshop and CROP or make a clipping make to hide everything in Adobe Illustrator.
- Sketching Out Ideas5:20Sketching is a very important first step before going onto the computer for your logo design project.
You really need to force yourself to do it if you have never done it before.
Combining the mindmapping and researching, the sketching phase will have you looking at all aspects including the letters of the logo you are designing.
I am personally not a great drawer, but sketching is totally the opposite. It's basically doodling on the sheet to come up with ideas you can then photograph and transfer to your digital canvas.
- Creating A NEW CLIENT Folder5:38DOWNLOAD THE ATTACHED FILE BEFORE VIEWING
This video is going to show you how to organize a folder for a new client. Being organized in this way will save you a lot of time down the road when recalling projects or making changes on them.
Basically a "NEW CLIENT FOLDER" needs to have:
1. Branding Package File: (you will use this for the next tutorial)
2. Client Notes folder - This folder is anything that the client has written or provided for you. This includes email notes and ideas as well as notes you may have typed up based on a phone or in-person conversation.
3. Drafts folder - This is the folder that you will put not only your initial drafts, but alternative ones based on revisions. Make sure you do not save over the original AI files.
4. Images folder - This folder will be any images you find that give you inspiration for the project as a part of the researching phase of this project.
5. Proofs folder - This folder will have the physical low resolution PDF proofs that you send to your client. Save all proofs for a project.
6. Provided folder - This folder and client notes are similar, but in this one I like to include any imagery that the client sketches up or provides to me for inspiration. - Setting Up A New Document With Artboards5:56Download Attached File
In this lesson, you will learn how to set up, multiple artboards in one Adobe Illustrator file. Prior to multiple artboards we were all used to using layers…and if you were designing for instance a 10 page menu in Illustrator, you would need to have 10 different layers and then save them 1 at a time, taking a lot of time to do. Layers are still an option to use, but by using artboards you can create as many of them as you need and then save the entire file in one instance.
Multiple Artboards For Your Branding Package
When you are finally done designing a logo for your client you will then start to design their business card, letterhead and envelope. Everything is designed around the brand and that's why you want the logo complete first. The multiple artboard feature is something I used to wish Illustrator had years ago. You will basically design your branding package in one layout file and then save once (you'll learn how to properly save in a later lesson). - Basics On The Type Tool12:47Typography is the part of a Logo Design that stands out the most. In this video lesson I will show you a few things about type. You will learn to:
- Select a Font by using the quick preview
- Create Outlines on a font turning it into shapes
- Set tracking to space out lettering and keep the balance
- Advanced Type Effects6:07In this video I will be doing a few advanced things on the type I am creating.
I will show you how to type on a path and manipulate the position of that type along with using the distortion effects. You will also learn about expanding an object which is very important in the finalizing a logo design. - Enhancing With Gradients13:39DOWNLOAD ATTACHED FILE
Gradients are something you want to add to your logo near the end of the project.
They will totally enhance the design and will give it the WOW factor…..especially to your client.
Gradients can also hurt a design if they are to overbearing or the colors do not mix well together. In this tutorial I speak about a few different types of gradients
Linear VS Radial
Gradients On Strokes: Within Strokes, Along Strokes and Across Strokes
Combination on text: Gradient FILL and Gradient STROKE
I also show you how to create smoother gradients that are not MUDDY looking simply by adding some black or other colors adding more color to bridge the gap.
The "YOUR TURN"Area
This area is for you to play around in and see what kind of gradients you can come up with. - Finding & Installing Free Fonts1:58Sometimes the basic pre-installed fonts on your computer just do not do it for you.
In this lesson I will be showing you how to find commercial use fonts that you can download, install and use in your next logo design project.
Commercial use fonts can be found in many places. I will also show you how to quickly install these fonts so they are ready to go for you when you are designing. - The Pathfinder Tools8:53DOWNLOAD ATTACHED FILE
The pathfinder tools are probably the second most important tool to have in your arsenal when designing a logo.
This tool does so many things, but to sum it up, it helps you effortly create shapes that would be much more difficult and time consuming with the pen tool alone. Follow along with the attached file and you will see that I go through every option and give you tons of ideas.
I guarantee that after you watch this video you will see the potential for all logo designs.
- Finalizing / Refining: Using the pathfinder3:37Keep in mind - When you provide the final print files for you client they will be sending these off to a printer. If the printer has to come back to the client and tell them that there is a problem with the file, you will not only look unprofessional, but you will lose time which will frustrate the client.
When designing multiple ideas as fast as you can to show the client, you do not have time to refine the little details. In my opinion, it is a waste of time to do all that refining early because the client may not approve the logos you spent that extra time one. A lot of times you will "Fudge" something or hide a box over a part of a design just because it's good enough for the moment.
This lecture will show you how to use the Pathfinder tool to clean up your logo and make it ready for print. This is important also for logos that are see-thru or that you would like to have transparent backgrounds. - Finalizing / Refining: Outlining Text & Strokes3:10Keep in mind - When you provide the final print files for you client they will be sending these off to a printer. If the printer has to come back to the client and tell them that there is a problem with the file, you will not only look unprofessional, but you will lose time which will frustrate the client.
This is one of the most important things to do because 99% of all logo designs will include lettering of some kind whether it be in the form of a single letter or a word.
Creating outlines is a simple process. Text and fonts are actually readable data. If you go to open your Adobe Illustrator logo design on another computer that does not have that font, then it will change it to a default system font leaving you all confused. The process of creating outlines takes the font and basically removes the date from it by converting it into points and shapes.
To create outlines….select a line or body of text. You can also select all CMD+A to select everything on your canvas.
Next go to the top toolbar TYPE -> CREATE OUTLINES and it's as simple as that. - Finalizing / Refining: Colors4:05Keep in mind - When you provide the final print files for you client they will be sending these off to a printer. If the printer has to come back to the client and tell them that there is a problem with the file, you will not only look unprofessional, but you will lose time which will frustrate the client.
The last thing you want is to create an awesome design and for the printing to look all wrong. You need to realize that looking at colors on screen (RGB) and on a printed piece (CMYK) are completely different.
This lecture will show you how to convert all of your colors to CMYK so you can avoid this problem. I will also revisit how to set spot colors.
When using spot colors ALWAYS ALWAYS ALWAYS indicate the spot color number to your printer. If your client is expecting a specific red, this is imperative. - How To Send A Logo Draft Proof5:01In this lesson I will discuss the way that I set up my draft proofs for a client to look over.
It is important to give your client a wide variety of ideas to choose from based on your initial meeting and other ideas you have spoken about. Always send the first draft in black and white and add color in the second draft.
Number each variation no matter how small because when they come back with feedback, it is much easier for them to say they like #1 and #5 as opposed to trying to explain which one.
Make sure you have all of your logos neatly arranged, aligned and separated with lines to break them apart.
This is what you want the message to say:
Attached is a multi-page PDF proof of your branding package. This proof is low resolution and is not as sharp as the final product will be. Please take a look over carefully and let me know your thoughts. If everything is good to go, I will start packaging up these files for your use. Thank You. - How To Send A Branding Package Proof3:04You will be sending a branding package proof near the end of the project after the logo is finalized. This is when you start to design the rest of the project.
When sending a proof on this, make sure you rasterize the entire thing at a low resolution.
This is what you want the message to say:
Attached is a PDF proof of your Logo Design. This proof is low resolution and is not as sharp as the final product will be. I have included a number of designs based on our meeting and my notes. Please take a look over carefully and let me know your thoughts. I have also numbered them for your convenience. You have 2 revisions remaining, please let me know if there are any further changes. Thank you - Saving a High Resolution Image For Print2:39I know what you are thinking, didn't I just go over how to save this for a printer….and yes that is true, but this lecture is about saving individual elements as high resolution images.
This can come in handy if you are designing your website in adobe illustrator or a client wants a high resolution proof. This will also work for instance if you are looking to save a bunch of high resolution images in your printed portfolio book. - Saving Elements For The Web3:43Saving for web is one of the best features in Adobe Illustrator. It allows you to take the complex vector images you design and save them the proper was for use on the web.
Now when I say "FOR THE WEB" that can mean a lot of things. They can be used on your website portfolio, Facebook photo galleries and even email signatures.
In this lecture I will show you the different way to go through the save for web tool and all of the options that you will need to know to save a high quality, but low in size image for the screen. - Receiving Final Payment4:24
Receiving Payment
Let's be real here, you are working to get PAID. In this lecture I will be touching on the importance of finalizing a project and getting PAID. It's not only great to get PAID, but once a project is complete you can now add it to your portfolio and then move on to the next client.
Getting Paid Before Releasing Files
You want to make sure that you receive the final payment before you give away any of you hard work on their artwork. If you decide to prematurely give them their files, you may run the risk of never getting paid or getting paid months later, because at that point, your client has control.
Receiving Payment From Geographically Close Clients
This is very simple. Depending on how you set up your business (talk to your accountant), you will want the client to make you out a check to your company name. You can either have them send this check to your business address, home address or P.O Box. You can also meet up with them for a close out meeting and receive your money then.
Receiving Payment From Geographically Far Clients
This is also very simple. You can either take their credit card through a merchant service account that you have set up or you can use Paypal. I suggest setting up your paypal account in advance so it's ready to receive payments.
- Your Very Own Brand4:09
Create your own brand by researching and mind mapping to develop a logo, company name, tagline, and branding package, including social media covers, for critique.
- Final Review Of The Entire Course6:12
Review the complete logo design process from client prep to final payment, emphasizing a strong portfolio, pricing, contracts, research, sketching, Illustrator workflows, and ongoing client relationships for referrals.
- Logo Design 1 - Full Tutorial With Vector File (part 1)15:00
This is the first video breaking down the Professional Logo Design process starting with this initial tutorial of the original logo which can also be found on YouTube.
Make sure to check out the resources part of this tutorial to download this vector logo.
- Logo Design 1 - Full Tutorial With Vector File (part 2)10:04
This is the first video breaking down the Professional Logo Design process starting with this initial tutorial of the original logo which can also be found on YouTube.
Make sure to check out the resources part of this tutorial to download this vector logo.
- Specific Project Details / Drafts / Revisions / Branding Package10:32
In this lecture I will be going over most of the information about how this Logo Design was put together. I will start with giving an overview about the client to specific project details as well as the initial drafts and revisions associated with it. At the end I will show you the finalized branding package that I designed for the client which is ultimately the whole entire package they are paying for.
I hope you enjoy this video. Please feel free to ask any questions that you may have. - BONUS Logo Design Tutorial10:44
This is a BONUS tutorial of another Logo Design for this same exact client, although unfortunately it was not chosen by the client :(
I hope you enjoy this other version of the logo. After a while of doing this you will have many logos that do not make it to the final cut, but remember always do your best on e every version so you can feel proud to put them into your portfolio.
- Logo Design 2 - Full Tutorial With Vector File15:45
This is the second video breaking down the Professional Logo Design process starting with this initial tutorial of the original logo which can also be found on YouTube.
Make sure to check out the resources part of this tutorial to download this vector logo.
- Specific Project Details / Drafts / Revisions / Branding Package8:31
In this lecture I will be going over most of the information about how this Logo Design was put together. I will start with giving an overview about the client to specific project details as well as the initial drafts and revisions associated with it. At the end I will show you the finalized branding package that I designed for the client which is ultimately the whole entire package they are paying for.
I hope you enjoy this video. Please feel free to ask any questions that you may have. - BONUS Logo Design Tutorial8:15
This is a BONUS tutorial of another Logo Design for this same exact client, although unfortunately it was not chosen by the client :(
I hope you enjoy this other version of the logo. After a while of doing this you will have many logos that do not make it to the final cut, but remember always do your best on e every version so you can feel proud to put them into your portfolio.
- Logo Design 3 - Full Tutorial With Vector File16:43
This is the third video breaking down the Professional Logo Design process starting with this initial tutorial of the original logo which can also be found on YouTube.
Make sure to check out the resources part of this tutorial to download this vector logo. - Specific Project Details / Drafts / Revisions / Branding Package10:41
In this lecture I will be going over most of the information about how this Logo Design was put together. I will start with giving an overview about the client to specific project details as well as the initial drafts and revisions associated with it. At the end I will show you the finalized branding package that I designed for the client which is ultimately the whole entire package they are paying for.
I hope you enjoy this video. Please feel free to ask any questions that you may have. - BONUS Logo Design Tutorial10:48
This is a BONUS tutorial of another Logo Design for this same exact client, although unfortunately it was not chosen by the client :(
I hope you enjoy this other version of the logo. After a while of doing this you will have many logos that do not make it to the final cut, but remember always do your best on e every version so you can feel proud to put them into your portfolio.
Requirements
- Adobe Illustrator CS4, CS5 CS6 or Creative Cloud. I cover a lot of general things that are in previous versions of Illustrator. You can dowload a demo at Adobes Website.
- A Mac or PC Computer
Description
JOIN OVER 35,000 SUCCESSFUL GRAPHIC DESIGN STUDENTS WHO HAVE ALREADY TAKEN THIS COURSE
Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?"
Logo Design is usually the Gateway that will lead into all other types of design for a client. Once you design a logo that the client is thrilled with, it's pretty much a given that they will let you design their business cards, brochures, websites, etc.. This course will cover a wide variety of topics including:
Client Interaction:
Logo design information sheet
How to get clients
Setting up your meeting
The client meeting
Pricing a branding package
Project proposal/contract
Project Research:
Mind Mapping
Coming up with ideas
How to take a screenshot
Sketching out ideas
Books with inspiration
Online inspiration
Building Your Logo:
Creating a NEW CLIENT folder
Setting up your document
Type tool basics & effects
Enhancing with gradients
Finding & installing free fonts
The pathfinder tools
Finalizing Your Logo:
Saving a full branding package
Exporting elements for web & print
Outlining / Expanding elements
Refining with the pathfinder
Sending drafts / proofs
Receiving final payment
NEW BONUS SECTION - UPDATED WEEKLY
Extended versions of each new Professional Logo design from YouTube series
Bonus video tutorial of an additional logo.
Correspondence with client.
A view of my entire canvas of ideas and sketches.
Downloadable vector file of the logo in this tutorial.
The full finalized branding package.
Who this course is for:
- Graphic Designers who are looking to get to that next level, feel more confident and make some money