A Lean Web Canvas: Your Digital Marketing Plan for Websites
What you'll learn
- How to produce a one page business plan for your own website
- How to improve your website marketing results
- Understand what key elements you need for a high performing website
- How to save on website creation costs
- How to optimize your website for increased sales
- How to build a budget for your website and manage your ROI
- No experience required
- Be ready to take action and see results
- Be open to learning and exploring
- Suitable for all types of businesses who want a website that performs
Our Lean Web Canvas Course walks you through how to create a simple one-page business plan for your website that will help you increase sales and deliver on your business goals.
What you will be learning
We are thrilled to share with you the techniques, tools and planning methods we’ve developed over the past two decades – tools and techniques we use with clients every day as we design, build and manage customer-focused websites that deliver on business goals.
By the end of the course, you will have created a fully functional one-page business plan that you will have custom created through each section of the course with your business goals and target audience in mind.
We have loaded the course with fillable worksheets to make the process very easy. We also provide detailed course notes, a full working sample for your reference, and a blank Lean Web Canvas template in PowerPoint format that you can use to share and discuss in meetings.
The Lean Web Canvas has an easy to understand structure and is excellent to use:
With your internal design and marketing team, to help focus their efforts and keep them on task
With an external web designer, to make sure their goals are aligned with yours and remain in scope
With your managers and sales team, so they can see how their objectives are driven by customer needs
As your own personal guide to direct your strategic thinking about how your website relates to the rest of your business
Print your Lean Web Canvas one-page website business plan out, email it to your team, post on your boardroom wall and share it in meetings.
It can serve as a constant reminder of what's important to grow your business, build your web traffic and make sure you are converting hard-earned traffic into sales.
We will work through each block of the canvas step by step so you can easily replicate our method of planning a web site that can deliver on your business goals.
Let's take a look at the 11 blocks that go into to make up the one-page business plan and see how it all works together.
Section 1 Target Audience - to attract new visitors
Learn how to clearly define your Primary Target Audience group for both your marketing efforts and website design and complete section #1 of your Lean Web Canvas.
Customer Needs - to build your sales
We’ll review what a customer need is, why you need to define one and what to do with this information to help your business. With the worksheet, you’ll build a clear outline of your own customer needs.
Solution - to showcase your business
Learn how to retain customer interest when they first arrive on your website, how to pull them further into the site and learn how to convince them that your product or service beats your competitors.
Unique value Proposition – to set you apart from the competition
Learn what a Unique value Proposition is and how to use it to market your product or service. Using the worksheet learn how to better communicate to your target audience why your solution is the best option available.
CTA - to build your email lists and engagement
Learn to define the purpose of a Call To Action on your website to get better results and build a strong CTA for your business that resonates with your target audience using our worksheet guide and reference samples.
Trust - to convert browsers into customers
Understand the ‘trust point' system, learn about the different methods of earning ‘trust points’ through your website, and find your own ‘trust points’ to develop brand loyalty and increase sales.
Deliverables – to build repeat business
Learn how your CTA relates to your deliverables, and understand what your target audience expects when they complete your CTA. Define what your deliverables will be using the worksheet.
Channels - to optimize your marketing efforts
Learn how to choose the right marketing channels to more easily connect with your customers and break through the white noise to more tightly focus on your customers, saving both time and money.
Key Metrics – to set goals for growth
Learn strategy for goal setting for your website. Define a Key Metric, set a timeline and growth measurable. Explore methods of examining the success and failure of potential changes to your website.
Website Costs - to keep you on budget and optimize your return on investment
Learn about the full range of costs to set up, operate and manage your website. Review costs and eliminate unneeded activities, products, and services to maximize your website return on investment.
Revenue Opportunities – to identify how to build your income
Learn the difference between Direct and Indirect Revenue and how to generate revenue through your website. Build a list of revenue opportunities for your website and complete your Lean Web Canvas.
Meriel Bradley will be guiding you through the course.
Meriel began her career in the television industry, producing and hosting shows for HGTV and Discovery. She transitioned into the corporate world of Sales and Marketing where she co-founded Lean Web Tools and has since helped hundreds of businesses build, launch and market customer-focused websites and e-commerce solutions.
The course co-creators who make up the Lean Web Tools Team are – Bill Rasmussen, who has spent more than 18 years planning, designing, and coding hundreds of websites and web applications, and Sam Rasmussen, who brings a fresh modern eye to the graphics team with 4 years of web design experience.
Who Should Take this Course
Anyone planning on building a website
Anyone who wants to increase web sales and grow their business.
Business Owners who are happy with their website, but want to convert more of their web traffic into sales
Web Designers and Developers to use as a client management and planning tool
New Business Owners who want to understand what they need before they talk to a web development company
Who this course is for:
- Anyone planning on building a website
- Business Owners who have a poorly converting website and need an overhaul
- Business Owners who are happy with their website, but want to convert more of their web traffic into sales
- Web Designers and Developers to use as a client management and planning tool
- New Business Owners who want to understand what they need before they talk to a web development company
I’m excited to be here with you all!
I began my career in the television industry, producing and hosting shows for HGTV and Discovery. I transitioned into the corporate world of Sales and Marketing where I co-founded Lean Web Tools and have since helped hundreds of businesses build, launch, and market customer-focused websites and e-commerce solutions.
Working alongside business leaders, creative and technical teams, I’ve spent my career in media developing customer-focused storytelling, business development, sales, and marketing programs. I’ve trained hundreds of students and business professionals through thoughtful programs focused on people-centered results, and an ongoing, proven track record of business revenue growth.
Originally from the UK, I’ve had the pleasure to also live and work in the USA, Germany, and Spain and now live and work in Canada.
We’ve loaded our courses with video lectures, insights, examples, articles, downloads, and fillable worksheets to help rapidly progress on your journey to success.
Try it out risk-free with my 30-day money-back guarantee.
I’m an innovator and builder of user-centric, web-based business solutions and have spent the last 18 years planning, designing and coding hundreds of websites and web applications for small, medium and large businesses of all kinds, throughout North America.
At Lean Web Tools, our goal is to support business development, innovation and entrepreneurial growth through community outreach and personal skill development.
We are thrilled to share the techniques, tools and planning methods we’ve developed over the past two decades through our Lean Web Tools course – tools and techniques we use with clients every day as we design, build and manage customer-focused websites that deliver on business goals.
Welcome to our course!
I eat, sleep and breathe the world of digital design, with a mission to create without limits, striving to uncover lasting, meaningful connections between businesses and their audience.
I believe that design should be honest and original, and I love building websites that make visitors stop and think as I work to push a brand forward.
As a partner in Lean Web Tools, I work creatively to make your experience and progress as a student easy and enjoyable.
See you inside the course!
Together as course creators and instructors at Lean Web Tools, we work hard to make it easy for you, as students, to succeed in business.
Our courses are carefully designed with the busy business owner and business professional in mind -- we take you step-by-step through each lecture and include insightful, fillable worksheets and materials to help you easily navigate the course.
We are all about a simple one-page business plan approach to the web – whether you’re redesigning your website, developing a digital marketing plan, strategizing about a new social media campaign, or creating high-converting content and landing pages – our focus is on helping you achieve the positive results you are looking for.
We help you step back and see you’re online approach to business through fresh eyes, clutter-free.
All our courses are risk-free, with a 30-day money-back guarantee.
We look forward to working with you on your journey to online success!