The Lean Startup
What you'll learn
- The basic principles of Lean Startup methodology
- How to create a system of "innovation accounting" within your company so that everyone is building products that meets customers needs
- The easiest and fastest ways to build minimum viable products so you can get your product launched as quickly as possible
- Tactics for experimenting with landing pages, A/B tests, MVPs on real customers
- What "The 3 A's" are and how to make sure all of the metrics you look at are actionable, accessible and auditable
- and much more...
Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. Learn why hundreds of companies, from financial services companies like Wealthfront to social companies like IMVU to large corporations such as Intuit, are using this revolutionary technique.
But what is Lean Startup, or more importantly, how do I implement Lean principles into my own company? Well, to answer that question, we've brought in the Godfather of Lean Startup himself, Eric Ries. Not only has he written the book on "The Lean Startup," but he has also now created THE course on Lean Startup.
Eric brought in all of the leaders in the movement to talk to you about what lean startup is and how to implement it into your company. This course is the real deal - it's the most content you'll ever get on the Lean Startup in one place. More importantly, it is curated - Eric has personally taken the most important aspects of Lean Startup and condensed it into a single course. And then he added a few dozen case studies of it by including bonus material from the definitive conferences on the subject.
Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.
He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale University, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There, leading efforts in agile software development and user-generated content.