The Keyword Factor
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16 students enrolled

The Keyword Factor

Get more traffic to your website or blog through your choice of keywords.
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16 students enrolled
Created by Alison Wood
Last updated 8/2019
English
English
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool – it’s not techie and you will find out a great deal about what your audience wants. Can I guarantee you will end up on the first page of Google? No, that’s not possible because search engine optimization is made up of many factors. But what I can do is show you how to give yourself the best chance possible – and it’s what I do every day on my sites to get found.
  • What To Do With the Keywords: Once you have discovered the keywords you want to use, it’s important to use them in your content in a way that helps you to get discovered. We walk through that process – a method which can be used on whichever website platform you use.
  • Social Media: Keywords can also help you on social media. Pinterest is at heart a search engine and therefore including the keywords you have used in your blogs, sales pages and product descriptions can again help you to get found. Hashtags (another form of keywords) can be helpful on Instagram and Twitter and we walk through how to discover the ones that are right for you.
  • Search Engine Optimization (SEO) Tips : I also run through a number of tips which can all help to boost your website in the rankings. Again these are not highly technical areas – they are just simple steps that consistently done can help you get found.
Requirements
  • This course will suit those best who have an existing blog or website, or who are in the process of setting one up.
Description

If you are tired of relying on social media and promotion to help your business get found, then it’s time to explore a form of marketing that can bring ongoing traffic to your website.

Namely, getting found in the search engines. Yes, Google and Bing etc!

All those keywords and keyword phrases you use on your website, in your blog posts and yes even on social media – I’m looking at you Pinterest – can help you get found by people looking for what you offer.

I have a number of niche sites, some of which were started 10 years ago now. Want the good news? Many of the posts on them are showing up high in ranking in Google and bring me traffic – and sales – year after year.

By doing a little research up front I can discover what people are actually looking for when they type something into Google for my niche. Once I know that, I can create the content they need. But it’s not just about finding keywords, it’s about what you do with them, once you have discovered them.

Do you want to be showing up for keywords in your niche and finding an audience who want what you offer?

Then The Keyword Factor is for you.

What’s In This Course?

How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool – it’s not techie and you will find out a great deal about what your audience wants.

Can I guarantee you will end up on the first page of Google? No, that’s not possible because search engine optimization is made up of many factors. But what I can do is show you how to give yourself the best chance possible – and it’s what I do every day on my sites to get found.

What To Do With the Keywords: Once you have discovered the keywords you want to use, it’s important to use them in your content in a way that helps you to get discovered. We walk through that process – a method which can be used on whichever website platform you use.

Social Media: Keywords can also help you on social media. Pinterest is at heart a search engine and therefore including the keywords you have used in your blogs, sales pages and product descriptions can again help you to get found.

Hashtags (another form of keywords) can be helpful on Instagram and Twitter and we walk through how to discover the ones that are right for you.

Search Engine Optimization (SEO) Tips : I also run through a number of tips which can all help to boost your website in the rankings. Again these are not highly technical areas – they are just simple steps that consistently done can help you get found.

Who Is This Course For?

If you want to take your reliance off social media and build a business that will have people finding you month after month and year after year, this course is for you.

The work you do now – and it’s fun work – will reap benefits for your business moving forward. When you start getting found round the clock, then you start realizing the power of keywords.

Who this course is for:
  • If you want to grow the traffic to your website or blog, this course is perfect for you.
Course content
Expand all 10 lectures 01:46:16
+ An Introduction to Keywords
2 lectures 24:54

Welcome to The Keyword Factor where we are going to explore how you can rank better in the search engines. In this first video we look at what a keyword is and the value of long-tailed keywords.

As you work through the course, if you have any comments or questions, please do feel free to ask in the discussion area.

Preview 11:51

In this video we look at 2 ways to start getting some keyword ideas. These will be broader keywords which we will go on to examine in more depth as we progress.

What's Your Audience Searching For?
13:03
+ Researching Keywords
4 lectures 40:45

In this section we dive into keyword research in-depth, using the free tool Ubersuggest. You can find the site at: https://neilpatel.com/ubersuggest/

Keyword Research Part 1
05:59

In this section we dive into keyword research in-depth, using the free tool Ubersuggest. You can find the site at: https://neilpatel.com/ubersuggest/

Keyword Research Part 2
13:38

In this section we dive into keyword research in-depth, using the free tool Ubersuggest. You can find the site at: https://neilpatel.com/ubersuggest/

Keyword Research Part 3
13:26

In this section we dive into keyword research in-depth, using the free tool Ubersuggest. You can find the site at: https://neilpatel.com/ubersuggest/

Keyword Research Part 4
07:42
+ How to Use Your Keywords
1 lecture 17:51

In this video I walk through how to use your chosen keywords on your website and in your blog posts.

Where to Place Your Keywords
17:51
+ General SEO Tips
2 lectures 19:21

This section introduces some general SEO tips to put in place. The SEO checklist pdf includes all the links I outline in the video. The Website DIY Audit further reinforces what you need for a great, easy to navigate site that your readers will love.

SEO Tips & Checklist
14:11

How to use your chosen keywords on Pinterest.

Using Keywords on Pinterest
05:10
+ Let's Start Ranking!
1 lecture 03:25

A quick round up of the course and congrats for finishing. if you would like more tips on growing your business, don't forget to head over and find me on my website https://alisonmwood.com.

Thanks for joining me and happy ranking of those keywords!

Congrats & a Round Up!
03:25

Take this quick quiz to discover how much you have learned.

What Have You Learned?
7 questions