The ISO 10000 series. Customer satisfaction manager
What you'll learn
- What is customer satisfaction
- How to handle customer complaints
- What is the dispute resolution process
- Qualitative and quantitative customer surveys
- Direct and indirect analysis of customer satisfaction data
- Attitudinal vs. behavioral customer loyalty
- Familiarity with quality management is an advantage but not a requirement
This online course discusses the framework for improving customer satisfaction proposed by the ISO 10000 series of standards published in 2018.
What is customer satisfaction? Why is it so important?
The four standards in this series of international standards address different topics, each detailed in a section of the course.
ISO 10001:2018 offers guidance on how to develop and how to implement a code of conduct for customer satisfaction. What is this code of conduct? What it should include? What it should avoid? How this code can be implemented, reviewed and improved by any organization, regardless of its products or services?
Those questions will find answers in the first section of this online course.
ISO 10002:2018 is a standard that offers guidance for an organization looking to design an effective process for handling complaints. What is a complaint? What are the principles to follow when managing customer complaints? What should be the process from recording to closing a complaint?
Some of the aspects that will be discussed in the second section.
ISO 10003:2018 is about resolving disputes. How to manage a complaint that cannot be resolved in a satisfactory manner for all the parties involved? How to select an adequate DRP (Dispute Resolution Provider)? What are the most common methods for dispute resolution?
An overview of the provisions in ISO 10003 about resolving disputes.
ISO 10004:2018 is the standard that offers advice on how to measure and monitor customer satisfaction. The identification and the classification of customer expectations based on the Kano Model. Gathering customer satisfaction data including the differences between qualitative and quantitative surveys. Guidelines on how to design a customer satisfaction questionnaire. Direct and indirect methods to analyze customer satisfaction data. Attitudinal loyalty vs. Behavioral loyalty.
Those are aspect that will be detailed in the videos from the fourth section of this online course.
Finally we'll discuss about how the four standards in the ISO 10000 are related and what is their connection with ISO 9001.
Get better at improving customer satisfaction!
Understand how ISO addresses the topic of customer satisfaction!
Become a skilled customer satisfaction manager!
Who this course is for:
- Customer satisfaction managers
- Customer success managers
- Quality managers
- Business relationship managers
- Complaint managers
What I do?
I translate the knowledge and best practice of international standards into common language, to help individuals and organizations improve.
What I like?
My interests include quality management, information security, business continuity, compliance management, occupational health & safety, environmental management, social responsibility, food safety or risk management.
Who am I?
I have started working in the field of standards, auditing and certification in the early 2000s and since then I have participated in hunderds of projects in multiple sectors and disciplines. Today I work for RIGCERT, an accredited certification body operating in Europe.
How I do things?
Since my first course, in 2016, my focus was always on providing the essential subjects and themes, so that you can get the important information in a concentrated form. For some of the subjects I teach, I collaborate with experts who help me offer value in every course that I create.