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Keep shoppingThe Influencer Marketing Course for Marketing Managers
660 students
The Influencer Marketing Course for Marketing Managers
How to start working with influencers, which influencers are right for you, and how to create an influencer strategy!
Created byPartnercademy +
Last updated 9/2024
English
English [Auto],
What you'll learn
- Understand as a marketer what you need to do to work with Influencers
- Understand the many types and forms of influencers
- Learn how to create, schedule, measure and analyse Influencer campaigns
- Learn how to plan, strategise and deploy specific tactics
- How to track and attribute in-conjunction with your other marketing channels
- How to work with agencies and get the best out of them
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Course content
8 sections • 19 lectures • 1h 41m total length
Requirements
- Basic Marketing Knowledge
- Desire to Learn About Influencer Marketing
Description
Are you new to Influencer Marketing? Or are you looking to utilise Influencer Marketing in your business? Or perhaps you are a Marketing Manager who's looking to further up-skill on the topic? Then this is the course for you.
Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H&M, so the time is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top performing campaigns, and importantly track them.
Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.
Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I've noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.
All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer.
About the instructor:
Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We'll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q&A sessions.
Partnercademy's courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!
Our aim is to turn you all into experts!
Who this course is for:
- New to Influencer Marketing
- Looking to set up Influencer Marketing channel in your own business
- Looking to improve your existing knowledge
- Looking to enhance your existing skills