The Holistic Marketing Roadmap

Name: The Holistic Marketing Roadmap
Rating: 4.8 (5 reviews)

Build an intentional marketing strategy for your business or personal brand.

Created byCharlotte Chipperfield

Last updated 6/2021

English

What you'll learn

Learn about holistic marketing, an intentional approach to building a marketing strategy for entrepreneurs, small business owners and those new to marketing.
Create a marketing strategy for your business.
Learn about the key digital marketing activities for your business.
Create clear brand messaging for your business.

Course content

5 sections • 18 lectures • 7h 43m total length

Introduction13:59
Welcome to the Holistic Marketing Roadmap! A course designed to help you connect with your why in order to build an intentional and lasting marketing strategy.

What is Holistic Marketing?16:05
In this video you will learn what holistic marketing is and what that means for your business or personal brand.
What's Your Why?21:51
Let's set the foundation for everything we will do in this course. Let's define your WHY for what you do or are looking to do. Studies have proven that people who are able to stay connected to their WHY, (especially when the journey gets challenging), are able to stay the course to accomplish success.
Establish Your Business WHY and Goals18:06
In this video, we'll explore your business WHY and goals. These may be aligned with your personal WHY or be completely different.
Who is Your Ideal Customer?33:10
In this video, we'll dive deeper into who it is that you serve or hope to serve. We'll build the framework for identifying your ideal customer/client.

How to Fulfill Your Impact25:16
In this video, we'll explore the ways in which you plan to show up to serve your customers/clients in a way that is values-driven.
Create Your Value Proposition12:14
In this video, we'll build upon the pieces you have identified in the previous videos connecting what you do, to who you serve and the resulting outcome to build your unique value proposition.
Write Your Brand Story28:13
In this video, we'll explore what a brand story is, why it is important and the steps you can take to build your own. This story then becomes a core piece of your marketing.
Set Your Marketing Intentions21:32
In this video, we'll set intentions for the marketing activities you have in mind to ensure all the steps we are taking are intentional and aligned with our brand and customers.

Content Marketing30:35
In this video, we'll explore what content marketing is and how to engage with this marketing tactic for your business.
Social Media Marketing Part 132:47
In this part 1 video, we'll dive deep into the world of social media by taking a closer look at each popular platform to help you decide which platforms make the most sense for you to engage for your business.
Social Media Marketing Part 231:09
In this part 2 video, we'll continue our exploration of the various social media platforms. Materials for this video can be found in Part 1.
Email Marketing38:56
In this video, we'll explore the world of email marketing and the importance of its role within your business.
Creating Opt-Ins25:37
In this video, we'll explore opt-ins and why they can be a compelling asset to help fuel your business and email list growth.
Paid Advertising44:20
In this video, we'll explore paid advertising on social media and Google to gain a stronger understanding of when it makes the most sense for you to engage in this marketing activity for your business.
Defining Metrics34:40
In this video, we'll define the metrics or KPIs (key performance indicators) which will be the markers of health showing us which marketing activities are working and which ones may need some improvement.
Marketing Tools and Resources25:41
In this video, you'll learn about marketing tools and resources to help you be successful as you launch various marketing activities.

Requirements

Have an understanding of business 101.

Description

In this course, you'll walk through three parts to learn how to build an intentional marketing strategy for your small business or personal brand. We'll explore the following in order to create a marketing strategy designed with your budget and time in mind:

The Foundation:

Learn what Holistic Marketing is and why it is important
Connect to your WHY
Define the purpose behind your business/brand
Define your ideal customer/client

The Framework:

How to fulfill the impact you desire to have in the world
Create your value proposition
Write the story of your brand to connect with customers

The Formation:

Content marketing
Social media marketing
Email marketing
Creating opt-ins
Marketing metrics
Marketing tools and resources
Final marketing strategy document

The goal of this course is to provide a strong understanding of the digital marketing opportunities that are best suited for your company. There is often a misconception that we have to be in all places at once, which isn't true. Especially, as more platforms emerge. It is about showing up in the right places to connect with your potential customer or clients.

When we are able to take a step back and connect to our why and big picture, we are able to make smarter and more aligned decisions that we will stick with on our journey to meet our goals.

Who this course is for:

Entrepreneurs, small business owners, conscious business leaders, and for those building their personal brand.

The Holistic Marketing Roadmap

What you'll learn

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Course content

Introduction1 lecture • 14min

The Foundation4 lectures • 1hr 29min

The Framework4 lectures • 1hr 27min

The Formation8 lectures • 4hr 24min

Course Wrap Up1 lecture • 10min

Requirements

Description

Who this course is for: