The Greeting Card Business: Design and Sell Your Own Cards
What you'll learn
- Create a card collection.
- Six ways to work in the greeting card industry
- Three parts of a card.
- Licensing cards to app makers.
- Write sentiments for expanded sales..
- How to make a card out of any art.
- The top selling occasions.
- Where and how to sell cards.
- Understand national distribution.
- Best sizes for cards.
- Basic craft skills or knowledge of how to use art supplies to create a greeting card. Computer experience is helpful but not necessary.
This class is for the artist, cartoonist, photographer or crafter who wants to learn about the greeting card business. Whether you want to sell cards into stores, sell online, license to publishers, or work at a company, this course will cover the fundamentals of how to get started in the greeting card business.Topics of this course include the professional card design such as themes, colors, patterns, text, and sizes, and how to get your cards into the marketplace through stores, apps and licensing. There is a final project to create six cards and the option to post them in an online community gallery. This class is taught by Kate Harper, a designer who has worked in the card industry for 20 years and has published over a 1,000 cards. She writes a blog on new trends in the greeting card business and does interviews and industry research on the market. She also moderates a greeting card design community group.
Who this course is for:
- Artists, crafts people, designers, illustrlators, Entrepreneurs, and graphic designers.
I have worked in the greeting card industry for over 20 years and continue to enjoy the experience of putting my designs out into the world. I have published my own card line and placed them in over 2,000 retail stores nationwide, and I have also licensed designs to other publishers for royalties. From my years of experience in this business, I understand the nuts and bolts of the industry, and the common obstacles beginners face. My motto is "In the greeting card business, there is always room for someone new with a good idea."