The Greeting Card Business: Design and Sell Your Own Cards

Name: The Greeting Card Business: Design and Sell Your Own Cards
Rating: 4.3 (131 reviews)

Learn about working in the greeting card industry.

Created byKate Harper

Last updated 2/2017

English

English [Auto],

What you'll learn

Create a card collection.
Six ways to work in the greeting card industry
Three parts of a card.
Licensing cards to app makers.
Write sentiments for expanded sales..
How to make a card out of any art.
The top selling occasions.
Where and how to sell cards.
Understand national distribution.
Best sizes for cards.

Course content

8 sections • 28 lectures • 1h 6m total length

Introduction to the Greeting Card Business2:05
Advantages of the Greeting Card Business1:25

Traditional Ways to Enter the Greeting Card Business4:37
Discover five traditional routes to enter the greeting card business, including direct-to-consumer sales, local-store wholesale, nationwide reps, and licensing designs to publishers.
Online Card Business7:09
Easy Entry into the Card Business2:26
Pick Your Way to Work in the Card Industry0:19
Rank Your Interest
Look at the chart about the different ways you can enter the greeting card business and rank the order 1, 2, 3, 4, 5, 6 of ways you would like to try. Note: The green boxes indicate easy entry into the business, but this does not mean you cannot try the other ways. For example, if you have experience in computer graphics, working for a company might also be an easy entry for you.

Introduction to Symbols4:24
Play the Symbols Game
Symbols Game Answers
How Symbols Change Occasions1:42
Background4:17
Create background art that supports message with balanced patterns, cheerful colors, and open space for text, while building a cohesive set of symbols for birthdays, thank you, friendship, and love.
Play the Text-Space Game
Text-Space Answers
Create Six Cards With Symbol and Background
Writing Sentiments5:40
Explore how to craft sentiments for greeting cards by identifying sender, receiver, and occasion, then widen audiences through adaptable wording from Mother's Day to thinking of you.
Text Challenge Birthday Card
Text Challenge Birthday Card Answer
Text Challenge Thank You Card
Text Challenge Thank You Card Answers
Create Six Sentiments6:12
Sender Recipient Chart

Requirements

Basic craft skills or knowledge of how to use art supplies to create a greeting card. Computer experience is helpful but not necessary.

Description

This class is for the artist, cartoonist, photographer or crafter who wants to learn about the greeting card business. Whether you want to sell cards into stores, sell online, license to publishers, or work at a company, this course will cover the fundamentals of how to get started in the greeting card business.Topics of this course include the professional card design such as themes, colors, patterns, text, and sizes, and how to get your cards into the marketplace through stores, apps and licensing. There is a final project to create six cards and the option to post them in an online community gallery. This class is taught by Kate Harper, a designer who has worked in the card industry for 20 years and has published over a 1,000 cards. She writes a blog on new trends in the greeting card business and does interviews and industry research on the market. She also moderates a greeting card design community group.

Who this course is for:

Artists, crafts people, designers, illustrlators, Entrepreneurs, and graphic designers.

The Greeting Card Business: Design and Sell Your Own Cards

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 4min

Six Ways to Enter the Greeting Card Business4 lectures • 15min

Card Sizes1 lecture • 4min

Three Parts of a Greeting Card15 lectures • 22min

Fonts1 lecture • 4min

Make a Card Out of Anything1 lecture • 5min

Selling Cards1 lecture • 9min

Create a Card Line3 lectures • 3min

Requirements

Description

Who this course is for: