The Google My Business Masterclass (Google Business Profile)

Name: The Google My Business Masterclass (Google Business Profile)
Rating: 4.6 (184 reviews)

Learn the tricks and techniques to get more clients and sales using Google My Business (Google Business Profile)

Created byGary Shouldis

Last updated 3/2023

English

What you'll learn

How to optimize your Google My Business for better rankings in the local search results
How to conduct an audit of your Google My Business listing and perform a competitor analysis
Learn strategies to maximize the visibility of your Google My Business listing
How to make your listing stand so potential customers choose you over competitors

Course content

8 sections • 53 lectures • 5h 45m total length

Mastering Google My Business2:55
In this introduction video you will learn why this is the course you want to take if you are interested in learning how to master Google My Business. During this course you will learn all of the available features on Google My Business as well as specifics on how to optimize your listing for better rankings and conversions.
Why Google My Business Is So Important For Your Business3:14
In this lecture you will learn why Google My Business is so important to any small and local business and the many benefits of having a high ranking Google My Business listing.
How Google My Business Works3:46
In this lecture you will learn the basics on how Google My Business works.
What Google My Business Looks Like In The Local SERPS6:39
In this lecture you will learn what the Google My Business listing looks like in Google from a consumers perspective.
The Keys to Google My Business Success3:02
In this lecture you will learn the keys to success when it comes to Google My Business, based on my 12 years of experience in digital marketing.
Google My Business And Your Website2:16
In this lecture you will learn the relationship between Google My Business and your website and why they are both so important and how your website has a direct impact on your Google My Business listing.

Introduction: Setting Up Your Google My Business Listing0:26
Set up your Google My Business listing, accurately complete every section, and learn later how to optimize them to convert visitors into potential customers.
Google My Business Walkthrough10:21
In this lecture you we will do a walkthrough of the Google My Business dashboard and all of its features.
How To Conduct a Google My Business Audit20:04
In this lecture you will learn how to conduct an audit of your Google My Business listing as well as a competitor analysis using our audit spreadsheet.
Developing a Google My Business Strategy3:21
In this lecture you will learn how to create a strategy for your Google My Business listing.
How To Access Google My Business Custom Support4:29
In this lecture you will learn how to access Google My Business support, which can sometimes be tricky to find.

Introduction: Optimizing Your Google My Business Listing0:18
In this section of the course you will learn how to optimize each aspect of your Google My Business listing for better visibility and rankings in the local search results.
Primary and Secondary Categories9:04
In this lecture you will learn the how to select the right primary and secondary categories for your Google My Business listing.
Using Keywords In The Business Title4:44
In this lecture you will learn the pros and cons of adding keywords in your business name for your Google My Business listing.
Primary Address vs Location Of The Searcher3:08
In this lecture you will learn the relationship and importance of the proximity of your business and the searcher.
Quality and Authoritative Links To Your Website8:09
In this lecture you will learn them importance of getting high quality links and citations for your website and how to do it.
How To Find Relevant Links and Citations For Your Website11:19
In this lecture we will do a hands on tutorial on how to find great link and citation opportunities for your business.
Using The Citation Tracking Spreadsheet5:48
In this lecture you will learn how to use the citation tracking spreadsheet we included with this course.
Keywords In Your Google Reviews12:12
In this lecture you will learn the importance of having keywords in your Google My Business reviews.
Fighting Google My Business Spam13:18
In this lecture you will learn how to effectively fight spam when it comes to your Google My Business listing.
Citations6:17
In this lecture you will learn what citations are and why they are important for your business.
Google My Business Website8:07
In this lecture you will learn about the Google My Business website builder option and if you need it for your business.
Frequently Updated Listings4:13
In this lecture you will learn why updating your Google My Business listing is so important.
Content On Your Website11:46
In this lecture you will learn the importance as well as the relationship content on your website has with your Google My Business listing.
Things That Do Not Help Your Google My Business Rankings2:22
In this lecture you will learn things that do not help ranking your Google My Business listing higher in the local search results.

Introduction: Conversion Rate Optimization For Your Google My Business Listing0:35
In this section of the course you will learn you will learn how to set up your Google My Business listing for better conversions and more customers/sales for your business.
Enable Messaging9:25
In this lecture you will learn how about the messaging feature of Google My Business
Bookings7:40
In this lecture you will learn about the booking and appointment features of Google My Business
Google Posts7:57
In this lecture you will learn about the posts feature of Google My Business
QandA Feature8:41
In this lecture you will learn how to use the Q and A feature of Google My Business
Products and Services9:03
In this lecture you will learn about the products and services sections of Google My Business
Attributes11:15
In this lecture you will learn how to sue attributes in your Google My Business listing
Reviews12:08
In this lecture you will learn how getting reviews is vital to better conversions
Responding To Reviews11:43
In this lecture you will learn the way your respond to reviews has an impact on your conversions
Review Clusters7:38
In this lecture you will learn about review clusters and how they help make your Google My Business listing stand out.
Images and Video10:51
In this lecture you will learn how using images in your listing can help with conversions
Local Justifications11:26
In this lecture you will learn what local justifications are and how to use them for better conversions
Adding Services as Products4:21
In this lecture you will learn a trick to make your listing stand out using services in the products section of Google My Business
Recap0:55
In this lecture you will get a quick recap of this section of the course

Introduction: Using Analytics in Google My Business0:32
In this section of the course you will learn how to use analytics to track progress with your Google My Business listing as well as make improvements.
Add a Tracking URL to Your Google My Business Listing4:10
In this lecture you will learn how to add a UTM tracking parameter to your Google My Business listing for better tracking in Google Analytics
Google My Business Analytics14:53
In this lecture you will learn how to use the Google My Business insights report to make improvements to your listing and business
Google My Business Search Term Reports6:16
In this lecture you will learn how to use the Google My Business search term report
Software For Managing Your Google My Business Listing5:48
In this lecture you will learn about Bright Local, a great tool for managing your Google My Business listings

Having Multiple Google My Business Listings4:16
In this lecture we will answer the question, "Can you have multiple Google My Business Listings for a Business?"
Two Business Locations Sharing Address3:41
In this lecture we will answer the question, "Can Two businesses share the same address?"
Geotagging Photos3:38
In this lecture we will answer the question, "Does geotagging photos help with higher rankings?"
How Far Can My Service Area Be?3:44
In this lecture we will answer the question, "How far can my service area be?"
Optimizing Keywords For Google My Business4:22
In this lecture we will answer the question, "Can you optimize your listing for specific keywords?"
Ranking Your Google My Business Listing For Specific Keywords4:26
In this lecture we will answer the question, "How can you rank your listing for specific keywords?"

Requirements

A Live Google My Business listing that your own or manage

Description

What impact would it have on your business if you had an easy way to generate a reliable stream of new leads and customers for your business online?

If you are looking to master Google My Business (Now called Google Business Profile) then this is the only course you need. 5+ hours of presentations from a 13+ year marketing agency owner on how to turn your Google My Business listing into a customer generating machine. Learn everything you need to optimize your Google My Business listing for better rankings and conversions.

This is a step by step guide on how to use Google My Business as the ultimate marketing tool for your business. You will learn dozens of tricks and techniques to optimize your Google My Business listing that most of your competitors are not doing.

Is previous marketing experience required? No, previous experience is not necessary, all you need is an active Google My Business listing to get started.

In this course you will learn:

How to create a rock solid strategy for your Google My Business listing
How to conduct a Google My Business audit and competitor analysis
What factors rank your listing higher in the search results and how to optimize your listing for higher rankings
How to make your listing stand out from competitors so customers choose you first
How to understand the Google Insights report as well as Google Analytics
Common questions about Google My Business and how to address them

Optimizing your Google My Business listing has enormous benefits:

Better rankings and visibility in the local search results
More leads and sales for your business
Build more credibility and trust with potential customers
Can easily be managed with just an hour a week
No need to hire an expensive marketing company

What do you get when you enroll in, "The Google My Business Masterclass"?

Lifetime access to the course and all future updates
Get your questions answered by a veteran marketing agency owner
30-Day 100% money back guarantee - no questions asked.
Downloadable checklists, templates and resources

Who is your instructor?

Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007. He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month. He is an avid blogger and is frequently interviewed as a small business expert on sites such as Business Insider, Small Biz Trends, The New York Times and Glass Door.

Who this course is for:

Any business owner who wants their Google My Business to generate more leads and business for them
Marketing professionals who wants to learn how to master Google My Business for their clients

The Google My Business Masterclass (Google Business Profile)

What you'll learn

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Course content

Introduction: Mastering Google My Business6 lectures • 22min

Setting Up Your Google My Business Listing For Success5 lectures • 39min

Optimizing Your Google My Business Listing14 lectures • 1hr 41min

Conversions14 lectures • 1hr 54min

Adwords2 lectures • 13min

Google My Business Analytics5 lectures • 32min

FAQ's6 lectures • 24min

Bonus - Thank You1 lecture • 2min

Requirements

Description

Who this course is for: