What you'll learn

What it is the digital marketing and its complete function
How you can effectivly use your digital skills on the market
Identify the useful pattern and tips for a better performance
Learn how to-do instead of simply learning

Course content

3 sections • 20 lectures • 48m total length

Introduction- What you expect in this course?0:22
Reading: Course and program overview1:01
There are 2 courses total in the curriculum. The very first course in the series is entitled Fundamentals of Digital Marketing and E-commerce.

Course 1

Digital marketing and e-underlying commerce's principles— Discover the e-commerce and digital marketing industries, as well as the abilities required for associate-level positions.

Use digital marketing to attract and engage customers by applying the marketing funnel concept to various customer journey stages, such as engagement, conversion, and loyalty. Find out how to optimize your website for search engines so that customers may locate your goods or services.

How to prepare
Each course provides a set of lessons with a variety of options for learning. They incorporate:

Videos that can be used to introduce new ideas and show how to use specific tools

Readings to expand on the principles from the videos and bring new ideas

Self-reviews to practice tasks and verify the quality or correctness of your results

Course 1 material
There are weekly assignments in this class. Although the weekly activities can be finished at your own speed, the program is meant to be completed in no more than six months. Congrats on making the decision to start developing your abilities for a career in e-commerce and digital marketing. Have fun on the trip!

Week 1: Fundamentals of digital marketing and e-commerce introduction

Also, you'll get to know other program participants and learn more about the Coursera platform, policies, and content categories. Then, you'll discover the fundamentals of digital marketing and e-commerce, the jobs that those in these fields perform.
Video: Introduction to Course 12:06
Reading: recources to get started2:07
he recommended practices needed to ensure that you have a positive learning experience on the platform are described in this reading.

the development of good study habits
Here is a list of best practices to follow so you can finish the program's courses on time:

Make studying a regular part of your schedule by scheduling regular study periods and sticking to them every week. To divide your job into manageable tasks, make a schedule using a calendar or timetable and write down what you intend to accomplish each day. To truly concentrate on the content, provide a quiet space where you can watch the videos, go through the texts, and finish the tasks.

Work at your own pace because everyone learns differently and this program is set up to allow you to do so. Although they begin when you enroll, your individual deadlines are only a guide. You are free to complete the course at the rate that suits you the most. No late fees will be assessed; all work must be finished in order to receive your certificate. By going back to Overview and selecting Switch Sessions in the navigation panel, you can extend your deadlines if you'd like. Click Reset my deadlines if you've already missed several deadlines.

Be curious and take action when you come up with an inspiring idea! Ask inquiries, look up more information online, visit the interesting sites, and make notes about your discoveries. Your knowledge will advance, new doors will open in this profession with strong development, and you will become more employable as a result of the tiny things you do to encourage your learning along the road.

Take notes: When you're getting ready to enter a new field of work, specifically, notes help you retain information you think may be crucial in the future. Making connections between things and understanding them better are two additional benefits of taking notes.

Documents, spreadsheets, and presentations for course activities
To complete certain activities in the program, you will need to use digital documents, spreadsheets, or presentations. Marketing professionals use these software tools to collaborate within their teams and organizations. If you need more information about using a particular tool, refer to these resources:

Microsoft Word: Help and learning: Microsoft Support page for Word
Google Docs: Help Center page for Google Docs
Microsoft Excel: Help and learning: Microsoft Support page for Excel
Google Sheets: Help Center page for Google Sheets
Microsoft PowerPoint: Help and learning: Microsoft Support page for PowerPoint
How to use Google Slides: Help Center page for Google Slides

Course feedback
Providing feedback on videos, readings, and other materials is easy. With the resource open in your browser, look for the thumbs-up and thumbs-down symbols.
Click thumbs-up for materials that are helpful.
Click thumbs-down for materials that are not helpful.
If you want to flag a specific issue with an item, click the flag icon, select a category, and enter an explanation in the text box. This feedback goes back to the course development team and isn’t visible to other learners. All feedback received helps to create even better programs for the future
Ungraded Plugin: Commit to completing the program course0:15
Meet and greet0:16
According to behavioral science, one of the best ways to motivate yourself to reach your goals is to give advice to someone else. For this discussion prompt, please write 1–2 pieces of advice to your fellow digital marketing fundamnetals peers. This advice could relate to things like setting and achieving goals, time management, something you’re inspired by, or anything else you might think of

What is Digital Marketing and E-commerce?0:08
What Digital Marketing and E-commerce Specialists do?4:56
Core skills of digital marketing and e-commerce specialists6:23
The Core skills of digital marketing are those elements an expert need to learn efficiently, so now let's have a look on this presentation:
Digital Marketing vs E-commerce6:06
Communication and e-commerce0:27
Here you will read about the communication and the e-commerce evolution through the years, with additional insight from the past to the present. It also Highlights how the Internet and the e-commerce changed the market labour and It is perceived from us, this will help you have a complete vision on how realistically is the market labour is, and what you can expect and learn from it.

This article was written from Sumanjeet Singh, he is a pioneer of Tech and Digital industry, will gain some good background knowledge about the e-commerce. The article is divided into:
-IMPACT OF E-COMMERCE ON EMPLOYMENT
-IMPACT ON PRODUCTIVITY
-IMPACT ON JOB SEARCH
-SKILLS REQUIREMEN
-ORGANISING WORKERS
-CONCLUDING REMARK
-REFERENCES
Plus There's an additional link- video "How to ace a digital marketing job interview" Is very, very useful.
Digital Marketing Quiz: Test Yourself

What is an E-commerce?1:21
What is an e-commerce? Have you made a purchase on the internet before? If the answer to that question is "yes," then congrats my friend, you have already participated in the world of e-commerce. In this world, transactions don't require actual cash and things are conveniently delivered to your door or, if you're not home, your neighbor's door or the post office (if no one in the entire street is in, in which case the whole thing becomes a bit of a hassle as you most likely have to travel to pick up your goods). This video provides a clear and enlightening explanation of what e-commerce is all about.
E-commerce Platform Mechanism2:10
This video explain what is a e-commerce and how the platform works!
Business: E-commerce, the Platform and Digital Payments0:05
This a study case about the Business and the digital payments.
Ways To Build Customer Trust When You Have Zero Sales2:57
Make yourself available for customer inquiries1:44
Strategies for How to make Costumers Trust your Brand6:23
Getting your first real customer is a significant milestone for every entrepreneur.
But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results.
It's easy to fall into the trap of endlessly tweaking your store in the pursuit of perfection, instead of investing that attention into the most important activity: getting people to your store. Try this challenge: If you've already followed the store launch checklist, spend the next 30 days focusing exclusively on driving targeted traffic that’s likely to make a purchase.
I've put some of the most broadly applicable ecommerce marketing strategies into a checklist you can use to focus your efforts, along with beginner-friendly resources to learn how to implement them, to help you step up your marketing.

To get warmed up, we'll start this checklist with some free and simple traffic sources. Next, we'll move on to marketing that is even more precisely targeted and calls for greater time or even monetary inputs.
What you should know before starting
Avoid a method if it doesn't work for your business and the products you sell. It's unlikely that Pinterest would be your first choice if you were selling computer keyboards, for instance.

As you apply each marketing strategy, set up Google Analytics in ahead and keep a tight check on traffic. Not everything will succeed. So prepare to spend the next 30 days swiftly studying and iterating as you work toward making your first transaction.

pursuing low-hanging fruit as free traffic sources

°The first sources of traffic to explore are the free ones. This typically involves sharing your store manually with your network and relevant online communities.

°Every action you take online has the potential to drive traffic back to your store. Add your store URL to your personal online profiles, such as your Twitter bio or your Disqus profile for blog comments.

°Don't spam audiences with repetitive, low-quality promotional messages. Instead, look to provide value and make authentic connections.

Join online communities
Don't underestimate the value of putting a link to your store in the right place. Post on forums like Reddit, join Facebook Groups, and find niche online communities in your industry. Each of these channels is an opportunity to reach people who’ve organized themselves around specific interests. Conduct a search for interests that relate to your business.
Join groups that your target customers frequent and become an active member, connecting with others in the community. After you’ve built up a reputation and created authentic connections, you can share a link to your store, perhaps with a discount code.
How to launch your Online business? Part 12:59
This Podcast illustrate how to launch your business online step by step, and what the main things you need to understand before launching a business.
How to launch your Online business? Part 26:23
This is the second part of the previous podcast about how to launch your business online step by step
Final Step0:11

Requirements

No relevant experience needed

Description

This course was made as a First hands-on material for those who are looking for core concepts about the digital marketing and the e-commerce Industry, Is a full mixure of Different material - Slides, Videos, Articles and Why not Survey!

It gives a full explanation about the Market Labor Ethics and the evolution of it: From different perspectives such as Organization, Management and much more.

A full insight about the marketers risponsabilities and position, and how you can invest some skills in different domains.

Why are skills in digital marketing and e-commerce in such high demand? One reason is that the world is undergoing a digital transformation. A growing number of people get their news and information online and through digital subscriptions instead of from television, radio, or printed publications.

As a result, marketing professionals recognize that they must connect with potential customers using digital media. Similarly, for some businesses, revenue from online sales can equal or even exceed revenue from in-store purchases. Businesses must grow their online sales competitively and retain both types of customers.

This course has weekly assignments. You can complete them at your own pace; however, the weekly assignments are designed to help you finish the program in two weeks or fewer. Refer to the information below about weekly progression for this course.

Is for Beginners and Is No limit age restriction, No experience required!

Who this course is for:

This course is for Beginner

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 6min

What are the digital marketing and e-commerce?5 lectures • 18min

What are the e-commerce strategies?9 lectures • 24min

Requirements

Description

Who this course is for: