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The Fundamentals of Luxury Hospitality
Rating: 4.1 out of 5(26 ratings)
136 students

The Fundamentals of Luxury Hospitality

Discover the fascinating world of Luxury hospitality and tourism.
Created byAudrey Kabla
Last updated 6/2022
English

What you'll learn

  • -Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre
  • -Get insights about the Hospitality business field worldwide and in France - the most visited country in the world
  • -Work for Luxury and premium hotels groups or launch your own service Brand
  • -Learn about major Luxury hotel companies

Course content

5 sections • 5 lectures • 2h 7m total length

  • About Audrey Kabla3:39

    With nearly 20 years of experience in the Luxury Fashion industry, Audrey Kabla is an entrepreneur, a consultant, a public speaker, a professor and a published author. She collaborated with over 50 Brands (Gucci, Christian Dior, Hilton, Beneteau, Timex Group etc.) and 30 schools and universities (Sup de Pub, INSEEC, MBA Esg, La Sorbonne Paris, NYU, The FIT, Shichuan Agricultural University etc.).

    She trained over 7000 persons over the world the traditional way. She is also renown for her Brand Bible methods for Consulting missions on Brand creation, rejuvenation, elevation, diversification, legitimacy and awareness growth.

    Audrey led the Club Luxe of Adetem the first and official French marketing association (launch May 26th of 1954) and is currently a jury for the prestigious Stevie Awards.

    With the Watchmaking course, she democratised all her marketing knowledge making it available for the new generations of entrepreneurs, leaders and marketers willing to successfully create, grow and sustain Luxury and fashion brands.

Requirements

  • No skills needed

Description

Hotels are one of the oldest services of the world. And Luxury hotels rely on a very noble savoir-faire. This course deals with the history and specificities of hospitality.

You are able to understand the business strategies used, from the industry organization to the key actors, from the distribution network to the promotion tactics.

This course is ideal when you aim to work in this field. The hotel industry is one of the biggest industries in the world and luxury hotels are one of the most exciting parts of it.

The demand for luxury accommodation is growing and so are the opportunities for people who want to work in this industry. This course will give you all the information you need to understand what luxury hospitality is about, who works in it, how it works and why it is different from other types of hotels.

Whether you’re just starting out in the hospitality industry, or you’ve been working in hotels for years and want to move into a more upscale setting, this course is designed to introduce you to the luxury hospitality industry.

Following the entire course will grant you LMA Certification. LMA is the Luxury Marketing Academy based in Paris.

The course objectives are the followings:

-Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre

-Get insights about the Hospitality business field worldwide and in France - the most visited country in the world

-Work for Luxury and premium hotels groups or launch your own service Brand

Who this course is for:

  • All levels

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