The Fundamentals of Luxury Hospitality
What you'll learn
- -Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre
- -Get insights about the Hospitality business field worldwide and in France - the most visited country in the world
- -Work for Luxury and premium hotels groups or launch your own service Brand
- -Learn about major Luxury hotel companies
Requirements
- No skills needed
Description
Hotels are one of the oldest services of the world. And Luxury hotels rely on a very noble savoir-faire. This course deals with the history and specificities of hospitality.
You are able to understand the business strategies used, from the industry organization to the key actors, from the distribution network to the promotion tactics.
This course is ideal when you aim to work in this field. The hotel industry is one of the biggest industries in the world and luxury hotels are one of the most exciting parts of it.
The demand for luxury accommodation is growing and so are the opportunities for people who want to work in this industry. This course will give you all the information you need to understand what luxury hospitality is about, who works in it, how it works and why it is different from other types of hotels.
Whether you’re just starting out in the hospitality industry, or you’ve been working in hotels for years and want to move into a more upscale setting, this course is designed to introduce you to the luxury hospitality industry.
Following the entire course will grant you LMA Certification. LMA is the Luxury Marketing Academy based in Paris.
The course objectives are the followings:
-Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre
-Get insights about the Hospitality business field worldwide and in France - the most visited country in the world
-Work for Luxury and premium hotels groups or launch your own service Brand
Who this course is for:
- All levels
Instructor
- 4.3 Instructor Rating
- 333 Reviews
- 1,274 Students
- 9 Courses
With nearly 20 years of experience in the Luxury and Fashion industry, Audrey Kabla advices brands, entrepreneurs and train managers all over the world. Her knowledge and savoir-faire in communication, marketing strategies and branding have led her to lead 2 agencies and create successfully many concepts in the past 12 years.
Audrey Kabla is a renown Brand specialist and a published author in France. Her first book, Marque & Luxe published by Les Editions Kawa is a top seller in its field and has been acclaimed by the most prestigious French business media (Strategies, CB News, Management, Relations Client, Le Journal du Luxe etc.).
About her references: >50 companies (Gucci, Christian Dior, Hilton, Beneteau, Timex Group, Orange, Lilly Pulitzer, Timex), about 30 major business schools and universities (La Sorbonne Paris, MBA ESG, Galileo, Sup de Pub, ESMOD, Sup de Luxe, University Paris Dauphine, New York University, The Fashion Institute of Technology, Brooklyn College, Chapman University, Sichuan Agricultural University, Rotterdam University of Applied Sciences, Bangalore University) and more than 70 collaborations (Opera Garnier, Who's Next, Tranoi, Baselworld, Le Meurice, Royal Monceau, Fondation Louis Vuitton, Cartier, Le Grand Palais, Musée YSL).
Audrey Kabla trained close to 10,000 persons over the world at the end of 2022. She is also renown for her Brand Bible method.
Audrey led the Club Luxe of Adetem the first and official French marketing association (launch May 26th of 1954) and is currently a jury for the prestigious Stevie Awards, Globee Awards and a member of the Harvard Leaders Excellence Club.