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The Fundamentals of Business Intelligence
Rating: 4.2 out of 5(133 ratings)
370 students

What you'll learn

  • 1.) Understand what business intelligence is
  • 2.) Describe how business intelligence works on a theoretical basis
  • 3.) Discuss the broad advantages and disadvantages of business intelligence
  • 4.) Explain in general terms what steps firms need to take to implement business intelligence
  • 5.) Identify areas where business intelligence can alter the way a company conducts operations

Course content

1 section • 7 lectures • 55m total length

  • Introduction to Course1:36

    This lecture explains briefly what the Introduction to Business Intelligence Course covers.

  • What is Business Intelligence10:33

    This lectures discusses the Fundamentals of Business Intelligence including what is Business Intelligence and why is Business Intelligence useful

  • Using Business Intelligence5:57

    This lecture reviews how you can use Business Intelligence in your day job at a high level. You don't need to learn coding or do data analysis directly for Business Intelligence to be useful

  • Steps in Business Intelligence7:52
  • Steps in Business Intelligence: Part 210:03

    This lecture finishes discussing the step-by-step process of performing a Business Intelligence project.

  • Advantages and Disadvantages of Business Intelligence7:29

    This lecture gives students a run down on the advantages and disadvantages of Business Intelligence. At the end of the lecture, students will be able to discuss the circumstances under which a Business Intelligence project is likely to be worthwhile.

  • Trends in Business Intelligence12:21

    This lecture examines emerging trends in Business Intelligence and which ones are the most useful for different kinds of companies.

  • Post Course Quiz

Requirements

  • Viewers should be familiar with basic financial and accounting concepts. In addition, a basic understanding of concepts in statistics is helpful but not required – mean, median, standard deviation, and what data is for instance.

Description

Business intelligence; the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner “Big Data”, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business. Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and a lot more.

In this short course, you will learn the basics of what is business intelligence is, why it's useful, and how it can help with your business. This course will also prepare you for future hands on courses that will go through the steps of a business intelligence project in greater depth.

Who this course is for:

  • The course is well suited for anyone with an interest in solving problems in business using data and analysis. The course is not meant for people who already have a significant background in data science and business intelligence.

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