The Four Pillars of YouTube Success

The ultimate guide to starting and growing a successful YouTube channel
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754 students
English [Auto]
confidently start and grow a successful YouTube channel
master YouTube optimization best practices
create a repeatable promotion plan


  • An interest in YouTube
  • An existing YouTube channel (optional)


Whether you already have a YouTube channel that needs a push, or you’re looking to start a brand new YouTube channel this FREE course will put you on the fast track to success.

In this course I'll guide you through the Four Pillars of YouTube Success I use with all my clients:

  • The Content Pillar: Learn how YouTube ranks videos and how to create a content strategy the connects with your audience.
  • The Optimization Pillar: Learn how to take advantage of all of YouTube’s features to increase your video’s discoverability and get viewers to take action.
  • The Promotion Pillar: Learn how to support your content with a repeatable promotion strategy.
  • The Community Pillar: Learn how to interact with your viewers and collaborate with other creators.

Who this course is for:

  • This YouTube course if meant for individuals and brands looking to leverage YouTube to grow their audience and increase sales. This is not a course on how to "go viral" or "get famous" on YouTube.

Course content

4 sections • 17 lectures • 1h 0m total length
  • Setting The Stage
  • Your Channel Mission Statement
  • YouTube Strategy Fundamentals
  • Deep Dive: PBS Idea Channel
  • Buzzfeed's Secret Sharability Sauce
  • Creating Your Channel


Video Marketing Consultant & Trainer
Matt Ballek
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  • 755 Students
  • 1 Course

I'm a veteran digital marketer living in the suburbs of Chicago.

I started my marketing career as a paid search coordinator, became a SEO subject matter expert, and grew into an industry-known YouTube SEO and analytics expert. If none of those words make any sense to you, just know that I'm all about digital marketing.

My passion for video, marketing, and education have helped me work with everyone from fortune 500 companies to a network of over 8,000 students (and growing).