Get These Four Marketing Steps Right
4.3 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,608 students enrolled

Get These Four Marketing Steps Right

Begin with these 4 fundamental steps and you've the start of a successful marketing campaign. Miss them and struggle.
4.3 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,608 students enrolled
Created by Andre Kasberger
Last updated 9/2015
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know why over 90% of online marketing efforts struggle and how not to become one of the casualties.
  • You'll be able to proceed with your online marketing efforts with a much higher degree of confidence, clarity and possibility of success.
  • This is not rocket science but, success with online marketing requires an open mind, a willingness to adapt and an entrepreneurial spirit. If this is you - you qualify.

The Four Fundamental Steps That Need To Be Present in Any Successful Marketing Effort

In this (less than 1 hr. course I reveal the four initial steps critical to the success of any marketing campaign, whether traditional or on-line. Miss the first two steps and you will either totally miss your target or will be taking the long route to where you want to go. Miss paying attention to the last two fundamental steps and your online marketing efforts will definitely flounder.

Before we get into it further, let's define marketing. In the simplest terms, the ultimate aim of any "marketing" effort is to present your product or service to an audience you want to attract and do it in such a manner that they will want what you have and come to you to get it. 

Because of the easy access to resources on the Internet, you may think that it's enough to just get started, thinking; "I'll figure out my online marketing strategy along the way." Not so fast, without paying attention to these four steps, you will not hit your target plus you'll end up wasting a lot of time, effort and money in the process. 

This is the same as walking into a client meeting unprepared yet, confident that you can wing it, only to walk out totally embarrassed and with your tail between your legs. What happened? Most likely, you did not have the information the customer was expecting. You missed your target and most likely lost any possibility of future opportunities.

In reality, it turns out that the homework may have been quite simple but required a bit of focused effort on your part. This is what this course is about. Although the four steps are fundamental, most marketers miss them. Don't be one of them.

I invite you to go ahead and watch the Intro and peruse the curriculum and get started. I think you'll be glad you did.

Here's what others have said about Andre:

Should Be Required Instruction For All New Internet Business Owners. Excellent. Wish I had seen something like this a few years ago. I learned the hard, and, expensive way. Valuable material here. Stephen H.


Whether you are newbies or oldies we all need the right source of information to help keep us focused, with this course Andre has provided us with that source.

I highly recommend that if you are serious about making money on the Internet you get this Course first. Bob D.


Andre has a great mind for looking past the surface to explore problems, thus uncovering solutions others may have missed. I find him to be insightful, thoughtful and creative. He is someone who connects ideas and people; a great collaborator. Gary L.

What are the requirements

  • An open mind

  • An entrepreneurial mind set

  • And a desire to move forward and make progress in the online marketing arena

What will you get from this course?

  • Eight lectures plus a bonus full of valuable tips and insights

  • Discover why so many fail and how not to fall into the same trap

  • Gain confidence that you're laying down a solid foundation for your own online marketing project.

  • Learn strategies that will never let you down and can be use in about anything you do

Who is the target audience?

  • Newbies that want to get started with their own online marketing efforts

  • Individuals afraid to start or are struggling with online marketing

  • Experienced yet floundering online marketers that have failed to gain traction

Who this course is for:
  • Newbie and frustrated online marketers, this is for you. In other words, if you're just getting started with your online marketing efforts or have been at it and struggle you'll want to listen in.
  • Or if you're a small business owner and want to hand off (outsource) the "technical" stuff to experts, this is definitely for you.
  • This is not for the Network or Internet marketer that is in the buisness of chasing money.
Course content
Expand all 9 lectures 48:23
+ Intro to: 4 Critical Steps to Online Marketing Success
1 lecture 03:31

Although this is a fairly short course, it's packed with critical tips and insights that, if applied, will eliminate many of the stumbling blocks most new or inexperienced marketeers experience. The content is applicable to solo-entrepreneurs as well as small business owners that want to establish a successful online presence. Wishing you much success!

Preview 03:31
+ Why Most Online Marketing Efforts Flounder and Insights On Doing It Right
2 lectures 10:50

Here we dig into four of the "biggies" of why most online marketing efforts and campaign rarely achieve the success originally expected.

Preview 05:59

In this lecture I cover how "marketing" should be viewed, how your target market should see it and what it should do for you. Marketing touches every aspect of you and your business. Also included is an illustration of a typical marketing funnel.

Preview 04:51
+ The Foundation of a Strong Online Marketing Strategy
4 lectures 19:25

Here we set the context of what the four steps are about and the order in which they need to fall.

Where to Start - Getting The First Four Steps In Order
The First 2 Fundamental Steps - The "You" Factors
The First Gold Cart - "Who IS Your Customer?"
The Second Gold Cart - "What Value Are You Bringing To That Customer?"
+ Online Marketing Success Bonus Section
1 lecture 08:51

1) A discussion and PDF of a "worksheet" that will help you set these steps for your marketing project.

2) Links to additional resources to help you make progress

Bonus 1 and 2