Facebook Ads Course. Learnings from 150M Profitable ad spend

Name: Facebook Ads Course. Learnings from 150M Profitable ad spend
Rating: 4.3 (317 reviews)

Learn how to build & structure a profitable Facebook ad account.

Created byJack Paxton

Last updated 9/2024

English

What you'll learn

Facebook & Instagram Ads
How to run ads on social ads
How Meta ads work
Best Facebook/Instagram ads to use
How to create good ads
How Facebook ad targeting works
How to set up your Facebook account

Course content

4 sections • 13 lectures • 50m total length

Introduction1:29
Let's teach you how to scale your business with Facebook ads. I (Jack - jackpaxton.com) will be your instructors today and I can't wait to get started but first.

Why listen to this course?
Jack helps companies scale using paid ads (Facebook, Instagram, Google etc). Over the past 8 years he’s started TopGrowthMarketing.com and accumulated $150 million plus in profitable ad spend.
He's worked with small startups to large brands managing spends from $100/day to $100,000/day.
After identifying the power of virality, sharing, and incentivization. He then co-founded VYPER.io, a viral marketing tool that lets marketers run the most viral contest, giveaway and rewards programs.
His latest project is Hyax.com, a design-focused funnel builder.

Facebook Ads Overview1:19
There is a reason why Facebook is such a valuable and powerful company, it's because their ad network is by far one of the best. Let's dive in and take a look.
Understanding The Facebook Ad Account2:56
Understanding the Facebook ad account and which of the hundreds of buttons, metrics, and features are important.
Building A Profitable Facebook Ad Account3:52
How to structure and set up your Facebook account to be profitable. Copy these settings and structures.
How To Create Converting Ads3:16
How to convert ads that convert. You need to have good ads to make this all work. Learn how in this section.
Building The Marketing Funnel - Bottom4:12
It's important to build a marketing funnel that will continue to feed your business traffic, leads and sales. Start with the bottom of the funnel remarketing as this is the most profitable.
Building The Marketing Funnel - Top2:43
Scaling is the hard part. This section will teach you how to build the top of the funnel. These campaigns will generate all the traffic to feed your remarketing (bottom of the funnel). This is how you SCALE.
Facebook Ad Audience Targeting2:37
Once you have users' attention, you need to convert them. Learn how in this session.

Optimizing The Top OF Funnel3:58
It's easy to spent/waste a huge amount of money on Facebook. So learn how to optimize your campaigns. This section will start with the top of the funnel optimization.
Optimizing The Bottom Of Funnel4:18
How to optimize the bottom of the funnel so that you are maximizing your ROAS (return on ad spend).
Recap & Learnings3:01
It's been a pleasure teaching you a new skill today. Find out more at jackpaxton.com if you need free guides, training, resources or help with your ads.

eCom Store Performance Calculator16:52
The eCom Store Audit Calculator calculates 52+ important metrics that identify how your business and steps to improve (tracking issues aside).

Get Metrics Like
? net profit per customer
? total cost per customer (including COGs & operating costs)
? new vs returning customer acquisition cost
? order source breakdown
? hook, hold, save and share ratio's for your ads
? MER, LTV:CAC, POAS
? and many more

We usually do these every 3, 6 or 12 months with brands to track progress and they have been loving it so made it a public tool.
Creating better offers for your ads & emails0:02

Requirements

Basic knowledge of Facebook & Ads manager
Can do attitude to execute learnings

Description

Want to learn the exact strategy for profitably scaling your business with Facebook ads? This class is for you!

Join growth marketer Jack Paxton for examples, guides, checklists, and instructions on how to set up your Facebook ad account, then how to scale it using prospecting and re-marketing correctly while setting up campaigns optimized to leverage top or bottom of the funnel messaging.

We'll cover:

All the factors that go into creating a profitable Facebook ad account.
- Top of the funnel
- Bottom of the funnel
- Copy
- Creative
- Targeting
- Audience building
- Account structure

This class is for anyone in a marketing role. No prior knowledge is needed, but a basic understanding of Facebook ads will help.

Why you should join:

Learn how to scale your business with Facebook ads
How to create converting ads
How to create a long term marketing funnel on Facebook

Presented by Jack Paxton. The founder of Top Growth Marketing, HYAX and VYPER.

Who this course is for:

Marketers and Brand owners trying to use Facebook ads to grow their business.

Facebook Ads Course. Learnings from 150M Profitable ad spend

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Facebook Ads7 lectures • 21min

Optimization3 lectures • 11min

BONUS Training2 lectures • 17min

Requirements

Description

Who this course is for: