The Expert to Thought Leader Formula

Name: The Expert to Thought Leader Formula
Rating: 3.8 (23 reviews)

Transform your career & personal brand by becoming a thought leader, irrespective of your current profession or career.

Created byIan Khan

Last updated 11/2020

English

What you'll learn

Learn to share your prespective with others and become a highly sought after thought leader
Learn the different styles of communication including that of TED speakers
How to become a Powerful keynote speaker and share ideas that can impact the world
How to go from an expert with no experience to a thought leader who can impact the world their ideas
The Thought Leader Formula to gain and achieve clarity, career direction, growth and satisfaction
Better career
Expand your capability of generating revenue
Reinvent your career

Course content

1 section • 21 lectures • 48m total length

Introduction2:20
Join me on a learning journey to go from an expert and become a thought leader, communicate better, speak at thought leader events like TED, become a keynote speaker or author... This course will help you understand the necessary steps
The Opportunity Ahead - Why Change ?2:59
Learn to communicate, create a talk, resonate your speech, and build trust with your audiences in the post covid-19 era to become a credible thought leader.
Why Become a Thought Leader - The Main Differentiator11:03
Explore the difference between an expert and a thought leader, and how sharing experiences, insights, and bold ideas expands impact, audiences, and legacy.
Lecture 4 - The Structure of Storytelling1:32
Examine the structure of storytelling and speech across formats for different audiences, and emphasize four goals: informative, impactful, resonant, and emotionally relevant to drive connection.
Joseph Campbells Monomyth - One of the Most Popular Story Formats2:47
Joseph Campbell's monomyth, a hero's journey from call to return through mentors, trials, and a final victory, useful for conveying future growth and business challenges.
Lecture 6 - Nancy Duarte's TED Talk1:52
Nancy Duarte's TED talk outlines a wave-like storytelling format: start with today, end with the future, address challenges, present building blocks, then inspire with opportunities and impact.
Aristotle's Rhetoric Triangle2:05
Explore Aristotle's rhetoric triangle and its three modes of persuasion: ethos, pathos, and logos, showing how credibility, emotion, and logic strengthen persuasive speech.
The Difference between Speaking and Communicating an idea0:49
Learn to transform ideas into compelling narratives by blending storytelling, content creation, and strategic communication to motivate teams, whether in meetings or company-wide messaging, and craft speeches that move action.
Freytag's Pyramid1:30
Explore Freytag's pyramid as a narrative structure with exposition, rising action, climax, falling action, and resolution to craft talks and compare it with Joseph Campbell's format.
Positioning as a thought leader2:18
Why go from an expert to a thought leader3:25
Discover why moving from expert to thought leader boosts confidence, unlocks career growth, and leverages your unique perspective and experiences to create impact.
My 7 step process of becoming a thought leader1:20
Step 1 - Decide2:02
Step 2 - Planning1:21
Plan your idea and story by identifying what you’re passionate about and what the world and audience need, then distill a concise, powerful message that can change their lives.
Step 3 - Create the Rough Draft... Get Started and DO NOT wait for perfection1:07
Develop a rough draft of your speech by placing it in one narrative format to test resonance, choosing a structure from slow rise to climax or fluctuating cadence.
Ste 4 - Follow a structure for speech1:56
Open with an impactful statement, outline the main idea, and present three pillars with a tangible takeaway, delivering an experiential talk for TED talks and work meetings.
Step 5 - Refine the Message1:30
Refine your talk through multiple rehearsals, tailoring the message for different audiences by culture, region, and language biases to ensure resonance.
Step 6 - Practice Practice Practice1:32
Practice by delivering the talk aloud in a private space, imagining an audience, and turning off distractions. Rehearse five to ten times before every event to refine your message.
Ste 7 - Expose Yourself - Time to Come out of the Shell1:07
Seek feedback from trusted friends and colleagues to improve your talk delivery, strengthen an impactful message, and ensure it resonates with audiences through a third party perspective.
Chapter 20 - Conclusion1:31
Transform from an expert to a thought leader by embracing structure, a narrative that sticks, relentless practice, and continual self-improvement in writing, communicating, and new projects, as TED speakers do.
Next Steps - Transition from an Expert to a Thought Leader2:13

Requirements

No pre-requisite
You can be anyone and learning how to deliver an impactful speech should be one of your top agendas.

Description

Would you like to become a thought leader? Someone who is looked at more than just an expert, someone that leaders listen to? How about creating a personal brand, amplifying your career, and creating more value, for others and for you? Do you know that keynote speakers can command up to $100k in just speaking fees? Do you know that famous author and thought leaders can get paid to the tune of $500,000 in just one appearance? and do you know that if you choose the path right, you can be on your way of creating similar value?

This course will help you understand the journey of becoming a thought leader and how you can speak at events like TED. Sharing my journey of becoming a keynote speaker who has spoken at more than 100 stages in the last couple of years, speaking at three TEDx stages, and hoping that many others take upon the amazing challenge of becoming a thought leader.

This course is not about structured learning or building a specific skill. Instead, it will help you understand some of the possibilities you can tap into create massive change. This course will help you rethink your career, augment your professional path, and become a thought leader.

Learn what steps you need to take and the mental, physical, and other barriers you need to cross to go from expert to a thought leader who can change the world with the willingness to share ideas.

Who this course is for:

Prospective thought leaders, change makers
Individuals who want to go from just being an expert to becoming a thought leader
Future leaders, communicators, orators, CEO's, politicians, academics, experts, authors, medical professionals
Engineers, architects, computer programmers, entrepreneurs, founders, board members, senior leaders, management