Start A Home Based Freelancing Business
4.3 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
56 students enrolled

Start A Home Based Freelancing Business

How To Start & Grow Your Freelance Business Doing The Work You Love
4.3 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
56 students enrolled
Last updated 1/2020
English
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Current price: $129.99 Original price: $199.99 Discount: 35% off
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This course includes
  • 3 hours on-demand video
  • 17 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to build the right foundations for your freelance business from the get-go
  • The key things you need to know before you even start freelancing
  • How to identify your USP, brand and niche
  • How and where to find your ideal clients
  • How to effectively deal with client calls and follow-ups
  • Essential systems and processes you need to ensure your business runs as smoothly as possible
  • Contracts and proposals – what to cover
  • The Freelancer Toolkit - what you need to successfully run your freelance business
  • Pricing - what and how you should charge and clients to avoid if you want to get paid
  • Upwork and other online job boards - including sample proposal
  • Tips and strategies for marketing yourself both online and offline
  • Effective strategies to build your audience and grow your business
  • Sales funnels, email marketing and case studies
  • How to boost your business going forward by packaging your passion
  • SPECIAL BONUSES INCLUDE: Invaluable templates, checklists, proposals and prompts
  • Real-world exercises at the end of each section that you can do at your own pace
Requirements
  • You are passionate about what you do and want to HELP others with your services
  • You are looking to kickstart your freelance business
  • You are open to new ideas and willing to try out strategies that could supercharge your business
  • You want common sense advice from someone who has experienced the highs and lows of freelancing but who doesn't preach that their way is the ONLY way
Description

Let's face it.

Freelancing can be tough. Especially when you are just starting out.

On top of everything else you have to figure out:

  • What systems and processes should you have in place?

  • What should you include in your written agreements as a bare minimum?

  • How do you write proposals and handle sales calls?

  • In fact, how do you get clients in the first place?

And just as importantly...

How do you manage them once you've got them? 

Not to mention the thorny issue of what and how you should be charging.  And let's not start on the clients who ghost you or the non-payers. 

On top of all that there’s another harsh truth that no one wants to talk about...

And it's this:

Getting clients has little to do with how good you are at your craft!

Seriously.

It doesn't matter if you are a phenomenal photographer, a great graphic designer or a marvellous marketing pro...

No matter how talented you are it’s NEVER going to guarantee clients.

Or that you are going to make the money you think you deserve.

And why not, you may well ask?

Because being good at what you do is simply not enough to cut it as a successful freelancer.

You also need to know how to build, market and manage a business.

Fortunately, this course has been specifically designed to walk you through the steps you need to know to become a successful freelancer.

If you are just starting out on your freelance journey or are struggling with your freelance business, this course is for you.

Who this course is for:
  • Beginner freelancers
  • Freelancers just starting out
  • Freelancers who want to work from home
  • Freelancers struggling in the feast or famine cycle
Course content
Expand all 60 lectures 02:58:16
+ Introduction & Building The Right Foundations
5 lectures 07:30

Intro to the course and what is (and isn't) covered.

Preview 01:15

How the course is structured.

Preview 00:19

Intro to this section and what will will cover.

Preview 00:28

In this section we go over getting started, things you need to take into account before you start freelancing, research and what you will be offering.

Preview 05:01

Your Turn - Don't forget to download the worksheet! 

Preview 00:27
+ Branding
3 lectures 08:52

Introduction to the branding section and what we will be covering.

Preview 00:15

We cover branding and the sort of questions you need to ask to discover your own brand.

Preview 08:12

Now it's your turn. Don't forget to download the worksheet! 

Your Turn
00:25
+ Your USP
5 lectures 10:18

Introduction to the section and what is covered.

Introduction to USP
00:23

What is a USP and how to identify your USP.

USP
03:39

Some famous USP examples.

USP Example
01:16

The pros and cons of having a niche.

To Niche Or Not To Niche
03:06

Now it's your turn. Remember to download the worksheet!

Your Turn
01:54
+ Your Ideal Clients
3 lectures 07:23

Intro to the section and what we cover.

Preview 00:16

Research and identify your target audience. Get into the world of your ideal client.

Your Ideal Clients
06:29

Your turn. Don't forget to download the worksheet.

Your Turn
00:38
+ Client Strategy
7 lectures 30:45

Intro to section and what is covered.

Intro
00:16

We cover where to best find work and clients.

Where to find work
10:10

How to attract your ideal clients with your content.

How to attract clients
03:15

Social media marketing for freelancers.

Social media marketing
10:35

LinkedIn for freelancers.

LinkedIn
02:46

Marketing yourself offline.

Offline marketing
03:02

Now it's your turn. Don't forget to download the worksheet.

Your Turn
00:41
+ Client Calls, Proposals & Follow Up
5 lectures 21:37

Intro to the section and what we cover.

Intro
00:11

How to successfully handle client calls.

Client Calls
09:26

Discovery calls and free consults.

Discovery Calls
03:30

How to draft a proposal - top tips and best practices.

Proposals
07:40

Don't forget to download the worksheet, Sample Proposal and Client Call Prompt Sheet.

Your Turn
00:50
+ Upwork & Online Job Boards
4 lectures 14:20

Intro and what is covered in this section.

Intro
00:11

How to get clients on Upwork including profile optimisation.

Upwork
07:02

Further Upwork tips to help win jobs including sample proposal.

Upwork Tips
05:48

Your turn, Remember to download the worksheet along with the proposal examples.

Your Turn
01:19
+ Pricing
6 lectures 19:42

Intro to section and what is covered.

Intro
00:21

Different charging structures and tips to help you determine what and how you should charge.

What And How Should You Charge?
06:08

The pros and cons of displaying your prices on your website.

Should You Display Your Prices?
03:39

Common mistakes to avoid to ensure you get paid.

Common Mistakes To Avoid
03:47

Types of clients to avoid if you want to get paid.

Red Flag Clients
05:25

Your turn. Don't forget to download the worksheet.

Your Turn
00:22
+ Essential Systems & Processes To Have In Place
6 lectures 22:43

Intro and what's covered in this section.

Intro
00:15

Essential systems and processes to have in place to successfully run your freelance business and make sure you are easy to deal with.

Systems & Processes To Have In Place
07:02

What to cover in your contract/written agreement.

Contracts
05:26

Tips to successfully onboard clients.

Client Onboarding
02:08

The Freelancer's Toolkit covering essential tools to help you successfully run your business.

The Freelancer's Toolkit
07:16

Your turn - don't forget to download your worksheet.

Your Turn
00:36
+ Effective Strategies To Build Your Audience
7 lectures 22:43

Intro and what is covered in this section.

Intro
00:16

How to use email marketing to attract clients and boost your business.

Email Marketing
08:14

How to effectively use surveys and social listening in your freelance business to find out what your ideal clients really want.

Surveys
02:49

Collaborate with other freelancers to grow your business: collaboration over competition.

Collaboration
02:34

How to effectively use case studies and testimonials to showcase your expertise.

Case Studies & Testimonials
04:18

Sales funnels - what they are and how to use them in your business.

Sales Funnels
03:52

Your turn - plus downloadable worksheet.

Your Turn
00:40