The Entrepreneur's Buyer Persona Creation Guide
4.0 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,341 students enrolled

The Entrepreneur's Buyer Persona Creation Guide

The Step-by-Step Guide of creating Highly Effective Buyer Personas for your Business.
4.0 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,341 students enrolled
Created by Sorin Constantin
Last updated 3/2017
English [Auto]
Current price: $62.99 Original price: $89.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know how an Effective Buyer Persona Profile should be like.
  • Know what a Buyer Persona is.
  • How to Benefit from Creating Effective Buyer Personas.
  • How to Research and Create their Buyer Persona.
  • How to know their Customers and adapt their marketing strategy.
  • Basic Entrepreneurship and Marketing Knowledge.

Have you ever wondered why some business that have amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable?

Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question.

It's something that so many entrepreneurs, freelancers and sales people overlook and don't accord enough attention to because they think they already know exactly what to do.

The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE!

Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?!

One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE "BUYER PERSONA" CONCEPT.

Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business.

Now let's come back to you. If you are runing a business or looking forward to start one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business.

In this course you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so.

Practicly you will learn:

  • What a Buyer Persona is and why is so important for your business.
  • Which are the main benefits of having a perfect Buyer Persona for your business.
  • How a Buyer Persona Profile should look like.
  • Which is the creation process for a Buyer Persona.
  • How to do research for your Buyer Persona Profile.
  • Which are the questions to ask when creating your Buyer Persona.
  • How to create the Buyer Persona Profile.

and much more...

  • Lifetime Access to all other updates!
  • Surprise Bonuses!
  • New Tools introduced in the course!
  • FULL Support through the discussion area of the course!
  • 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success!

All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS!

It's Time to take action!

To Your Massive Online Success,

Sorin Constantin

Who this course is for:
  • Anyone who is involved in Marketing or Sales.
  • Anyone who has a Business.
  • Anyone who wants to start a Business.
  • Anyone who wants to sell his own product or service.
Course content
Expand all 22 lectures 02:19:40
+ What is this Buyer Persona Concept?
4 lectures 25:34

Hello and welcome. Start your journey with the Buyer Persona concept in this lecture.

Preview 02:45

Learn the CRUCIAL FACTS of WHY the "Buyer Persona Concept" is so important for your business!

Preview 05:39

Learn which are the incredible and STRATEGICAL BENEFITS that you get from having a Buyer Persona for your business!

Preview 08:10

How to define and create a Buyer Persona Profile that WILL TRANSFORM YOUR BUSINESS!

The Buyer Persona Profile
+ Research your way to success!
5 lectures 47:59

Research is a CRUCIAL PART in building an effective Buyer Persona Profile. Learn the exact methods to do research that you can use no matter of the data or info that you already have or not.

The Research Process

Facebook has so many to offer but it so underused in many cases. Learn this secret tool and tehnique to discover some of the most important details of your Buyer Perona's Profile!

The Secret Tool inside of Facebook

An incredible REVEALING method of Research that you can use.

Person-by-Person Research with Facebook

Being able to KNOW YOUR COMPETITION'S AUDIENCE is an unfair advantage for your Research Step. Check out this tool that allows you to spy and GET DATA OF YOUR COMPETITION'S AUDIENCE!

This Amazing Tool spies on your Competitor's Audience!

The incredible tool that Google has created can be A GOLD MINE OF INFORMATION for your Research!

How to yo your Research with Analytics
+ The Creation of your Buyer Persona
4 lectures 16:53

This principles and details are the KEY to creating A HIGH PERFORMING BUYER PERSONA PROFILE!

Creating your Buyer Persona

This is one of the best Buyer Persona Templates and examples on the web. Have a look and get inspired!

Buyer Persona Template Example 1

Another  very good Buyer Persona Template and example from the web. Have a look and get inspired!

Buyer Persona Template Example 2

This Tool will allow you to directly create your Buyer Persona Online and send the template to your inbox.

Use this tool to create your Buyer Persona directly online!
+ Finalize and Retouch
2 lectures 03:52

SUCCESS IS IN THE DETAILS. Do there things before having the Final Version of your Buyer Persona!

Things to do before having the Final Version of your Buyer Persona.

Congratulations for reaching to the Finish Line. Now it's time to take action and take your business to the next level with the Buyer Persona Concept!

Final Thoughts and Conclusions
+ BONUS - PDFs with the Presentations and Slides used
7 lectures 01:22
Introduction Presentation
7 pages
The Benefits
6 pages
Buyer Persona Profile
7 pages
Research Methods
12 pages
Creating the Buyer Persona
8 pages
Retouch and Finalize
4 pages


BONUS - The BIG surprise for YOU!