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30-Day Money-Back Guarantee
Business Entrepreneurship Startup

The Entrepreneur and the Idea

Finding your Idea
Rating: 4.6 out of 54.6 (3 ratings)
10 students
Created by Kris Fleckenstein
Last updated 7/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • If you're an entrepreneur or have what it takes
  • Coming up with your startup idea
  • Finding your ideal customer and how to position your business for the customer
  • Environmental scanning and how to do it
  • Understanding what it takes to be an entrepreneur

Requirements

  • An interest in becoming an entrepreneur or at least exploring a side hustle and a willingness to learn.

Description

This course is for those aspiring entrepreneurs out there looking to be their own boss whether it's a full time business or a side hustle. The course will take you on a journey that will allow you to understand what an entrepreneur is, what types of startups exist, where startup ideas come from, and how you can identify and refine your market. By taking this course, you will receive information and tools that help you identify an idea, decide on your market, and then assess the feasibility of the business objectively. This is the first course in the series - Foundations of Entrepreneurship.

Who this course is for:

  • People who have an interest in starting their own business whether they have an idea or not. The business doesn't have to be a full time gig but can be a side hustle or a hobby the person wants to monetize.

Course content

6 sections • 29 lectures • 3h 4m total length

  • Preview02:49
  • Preview01:09
  • Preview02:23

  • Entrepreneurs
    02:31
  • What is an Entrepreneur?
    11:27
  • Preview08:08
  • Reasons for Entrepreneurship
    05:34
  • Types of Entrepreneurs
    04:29
  • Characteristics of Successful Entrepreneurs
    10:01
  • Entrepreneur Wrap Up Quiz
    2 questions

  • Overview of Startups
    01:09
  • Importance of Entrepreneurship
    03:26
  • Types of Startups
    04:45
  • Reasons for Failure
    08:32
  • Startups Wrap Up Quiz
    1 question

  • Your Offering
    02:55
  • Where Ideas Come From
    07:09
  • Kinds of Startup Ideas
    06:39
  • Environmental Scanning
    16:57
  • Finding Your Idea
    12:01
  • Researching Your Idea
    10:08
  • Developing Your Idea
    04:37
  • Your Offering Wrap Up Quiz
    2 questions

  • Refining Your Market
    02:20
  • Consider Your Industry
    11:49
  • Perceptual Mapping
    03:36
  • Perceptual Maps - Examples
    04:46
  • Segmenting Your Market
    11:55
  • Picking Your Target Market
    04:19
  • The Potential
    05:19
  • Refining Your Market Wrap Up Quiz
    2 questions

  • The Way Forward
    13:07
  • Last Words
    00:50

Instructor

Kris Fleckenstein
Entrepreneur
Kris Fleckenstein
  • 4.6 Instructor Rating
  • 3 Reviews
  • 10 Students
  • 1 Course

I’m an entrepreneur, teacher, project manager, and consultant. I understand some of the things you might be going through. I’ve had fast growing organizations with growth through acquisitions, product development, and market development. I’ve also experienced very difficult times in business and can help you through those journeys as well.

I have provided consulting services to many profit and non-profit organizations. Areas of consulting have been in: organizational development, strategic planning, sales training, acquisitions, due diligence, divestment, capital budgeting, compensation methods, employee ownership structures, and general negotiations to name a few.

I have an MBA and a Project Management Professional (PMP) designation. I'm currently working on my doctorate in entrepreneurial learning.

When I'm not building online courses I am teaching at a local university or college, research entrepreneurial learning, consulting, or building my next business.

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