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The English Copywriting Foundation
Rating: 4.8 out of 5(35 ratings)
127 students

The English Copywriting Foundation

An English Course for Copywriters Who Use English as a Second Language
Created byNick Anderson-Vines
Last updated 4/2022
English
English [Auto],

What you'll learn

  • How to sound like a native-English speaker as a copywriter who uses English as a second language.
  • The most common ways native-English speaking copywriters break traditional grammar rules in English
  • How to be more flexible with shorter sentences.
  • How to use English to state product features and benefits in the most effective way.
  • A masterclass in the most common prepositions found in English (bonus)

Course content

2 sections • 7 lectures • 2h 2m total length

  • Welcome to the English Copywriting Foundation!2:56

    Master the English copywriting foundation by strengthening sentence structures for copywriters who use English as a second language, so your copy reads naturally for native English speaking readers.

  • Advanced Active24:09

    Learn to flex simple sentences with two objects by shifting direct and indirect objects, and combining active and passive voice to focus on the key message in copywriting.

  • Advanced Modifier23:43

    Apply the natural order of adverbs after the verb: how, where, when, and why. Also master the adjective sequence: opinion, size, age, shape, color, origin, and material.

  • Fragments16:29

    Explore how native copywriters use sentence fragments to create a natural, playful tone, balance humor and emphasis, and break grammar rules while keeping the main idea clear.

  • Features & Benefits Part 115:07

    Discover how native copywriters turn features into benefits in English using prepositions and concise sentence structures for irresistible offers.

  • Features & Benefits Part 224:38

    Learn to link features to benefits using causative verbs and bridge words, balancing two structures and four tone categories to empower the reader.

Requirements

  • A computer.
  • Passion for English.

Description

This short English grammar course helps to build a strong foundation of natural English for all copywriters who use English as a Second Language.


Whether you're in marketing, advertising, or content strategy, this course will provide you with the bare essentials for copywriting in English, so that your work reads with greater ease for the native English-speaking reader.


It primarily focuses on;

-Native-English sentence structures and the natural way native speakers choose to order words and phrases.

-The most common ways native speakers break traditional grammar rules in English so that you can be a better judge of your grammar app's suggestions.

-And the most common prepositions and phrases used to convey features and benefits in highly converting copy (backed by my own research!).


This course should be used as your life-long reference for well-structured English copy.

So use it well throughout your copywriting career!


To your success!

Nick

#theenglishcoachforcopywriters


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What this course is NOT

- A copywriting course, (this is an English course for copywriters).

- A method-based course that teaches you mindset or extracurricular activities for outside the classroom. I am an English coach and these are very practical English lessons to make you leave each module with skills/knowledge you can apply to your copy immediately.

- A vocabulary course. You will pick some new words, but the primary focus is on natural sentence structuring.


*This course is suitable for all copywriters at a B1/B2/ or C1 level of English*


Who this course is for:

  • This course is for all copywriters who use English as a second language, and who are currently at a B1/B2/or C1 level of English.

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