Management Skills - Leadership for Digital Transformations
What you'll learn
- Fundamentals of Business Models & Management Models
- How to Diversify Your Income: Exploring Expanding Sources of Monetization
- How to Leave Behind Outdated Management Models
- How to Overcome Challenges in Employee Behavior & Boost Engagement
- How to Use Data, Social Context, & Game Theory to Influence Behavior
- No previous requirements needed to enroll in this course.
- This methodology applies to all industries: banking, retail & shopping centers, healthcare, hospitality, tourism, etc.
Do you think that leadership in the digital age has become more challenging?
This is a new online version of our course, The Difficulties and Imperatives of Leadership in the Digital Age, designed to benefit individuals in leadership or management positions.
With technology advancing at an unprecedented pace and a new generation of digital natives entering the workforce, it can be tough to ensure your team is engaged and successful.
This is not your typical lecture, this is an engaging and practical course delivered in English with captions available in several languages.
This course helps you understand the importance of a modern business model for today's work environments. Explore how digitalization impacts business culture, and gain practical skills to adapt your leadership style. Learn to inspire and guide a workforce that grew up with the engagement levels seen in video games, social networks, and online communities.
Finally, this course follows a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the concepts to your real-world business needs. The course comprises methodology, theory, exercises to apply the theory to a specific business context; and our support when you implement what you learned in this course into your projects.
Invest in your professional growth. Join us in this transformative journey, where theory meets practice, and elevate your ability to create exceptional customer experiences in any business setting.
Who this course is for:
- Leaders or those who hire leaders for their organization
- Customer service managers and customer experience practitioners
- Professionals in the areas of HR, Distribution, Sales, Marketing, & Product Development
For the past 25 years, Michael has worked as a consultant to banks, retailers, technology companies, telecoms, and even governments in more than 30 countries. He has delivered a variety of successful projects ranging from business strategy to the launch of fully transformed retail institutions.
Michael is most known for his extensive experience and successful project delivery in the area of customer experience, relationship management, and loyalty in banks. Digital and business model transformations have become a specialty for his career.
He is also known for large-scale projects driving organizational transformation from product-centric to customer-centric, and even relationship-centric business models with a methodology designed to create significant and sustainable results.
His work portfolio includes projects for brands such as Abbey National (Santander), Alfa-Bank, Atlantico (Millennium BCP), BNP-Paribas, CBRE, Citibank, Europolis, Georgian Ministry of Justice , Home Credit, IBM, ING, Ivanhoe Cambridge, Megafon, Telefonica, VTB, Wembley Stadium, and many others.
Michael is a regular keynote speaker and guest lecturer at Skolkovo Business School, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others.