
Learn how data literacy enables reading, understanding, creating, and communicating data to solve problems. Explore essential competencies, data sources, interpretation, and decision making for data-driven work.
In today’s increasingly data-driven world, organizations across industries are collecting vast amounts of information through various channels — from customer behavior and healthcare records to video surveillance and autonomous systems. As this flood of data grows, so too does the need for individuals and organizations to develop strong data literacy skills.
This lecture provides a foundational overview of data literacy and its growing importance in modern organizations. It highlights the role of data literacy as a shared language — a key to developing a strong data culture.
By the end of this lecture, students will be able to:
Understand the concept of data literacy and its relevance in today’s data-rich environment.
Explain why data literacy is essential for fostering a data-driven culture within organizations.
Identify the benefits of data literacy at both the individual and organizational levels.
Appreciate the challenges and opportunities associated with improving data literacy in the workplace.
This lecture explores two fundamental approaches to decision making: relying solely on intuition (gut feeling) versus combining intuition with data-driven insights. While gut instinct has its place — shaped by experience, emotions, and context — it also has significant limitations due to cognitive biases and memory distortions. In particular, confirmation bias and other unconscious mental shortcuts can lead decision-makers to overlook or misinterpret critical information.
The lecture emphasizes the value of data as a complement to intuition — providing a record of past outcomes, uncovering patterns, and enabling deeper analysis than the human mind alone can achieve.
Students will also gain insight into how data enables more comprehensive and scalable decision-making, particularly through modern analytical tools and machine learning techniques that handle vast amounts of variables quickly and reliably.
By the end of this lecture, students will be able to:
Understand the strengths and weaknesses of gut-based decision making.
Identify common cognitive biases, such as confirmation bias, that can undermine objective judgment.
Explain the value of incorporating data into the decision-making process.
Apply a balanced approach to decision making that integrates experience, intuition, and data insights.
Data literacy delivers tangible benefits for organizations by yielding insights, guiding problem solving, and informing decisions. It enables professionals to build dashboards and tell data stories that boost impact.
Explore big data and its three defining dimensions: volume, variety, and velocity, and the challenges of real-time processing across diverse sources like ERP, CRM, and websites or tweets.
Explore the storage systems data consumers rely on, including databases, data warehouses, and data lakes, and distinguish traditional data systems from big data systems as prep for upcoming lessons.
Master how relational databases organize data in linked tables of rows and columns, use keys to relate records, and employ sql to query, manipulate, and define data.
Learn how a data warehouse serves as an integrated, query-focused repository for large historical data, enabling reporting, BI-driven analysis, and structured data exploration across the business.
Data lakes store data in its native format at scale, handling structured, semi-structured, and unstructured data for exploration, and require maintenance to avoid data swamps alongside data warehouses.
Explore fog computing, also known as edge computing, where IoT devices process data on the edge to reduce latency, enable offline operation, and protect privacy through on-device analytics.
Discover how graph databases store connections with nodes and edges and enable fast queries for social networks, recommendations, and fraud detection, illustrated by the Panama Papers case.
Discover how business intelligence (BI) analyzes data to provide historical, current, and predictive insights for operations and decisions, through reporting, dashboarding, OLAP, and FP&A.
Explore supervised learning by training models on labeled data, using training and validation sets to learn input-output mappings, and applying regression, time series forecasting, and classification techniques.
Explore how time series forecasting uses past values to predict future data, employing time series regression with external predictors to capture trends, seasonality, and demand patterns.
Unsupervised learning analyzes unlabeled data to identify structure, extract useful features, and organize data, using clustering and association to reveal patterns without supervision.
Explore clustering as an unsupervised machine learning technique that groups unlabeled data into clusters by similarity or distance, revealing business-relevant segments and applications like sorting emails, documents, or products.
Learn how the correlation coefficient quantifies relationships in scatter plots, from minus one to plus one, including Pearson and Spearman types, and interpret strengths as weak, moderate, or strong.
Understand that correlation shows a statistical relationship, not causation, using a 0.85 example between daylight and temperature. Explore direct, reverse, and bidirectional causality and the role of a third factor.
Assess the goodness of fit in simple linear regression using R-squared, the coefficient of determination, and the proportion of variance explained.
Interpret the p-value as the probability results arise by chance, guiding rejection of the null hypothesis. See how sample data, test statistics, and significance levels reveal real differences.
Learn how classification uses labeled data to predict yes or no outcomes. Evaluate models with out-of-sample validation, and interpret confusion matrices and evaluation metrics.
Being data literate means having the necessary competencies to work with data.
Regardless of your field of expertise – if you want a rewarding career path – you will certainly benefit from these skills.
Any manager or business executive worth their salt is able to articulate a problem that can be solved using data.
So, if you want to build a successful career in any industry, acquiring full data literacy should certainly be one of your key objectives.
Someone who is data literate would have the ability to:
Articulate a problem that can potentially be solved using data
Understand the data sources involved
Check the adequacy and fitness of data involved
Interpret the results of an analysis and extract insights
Make decisions based on the insights
Explain the value generated with a use case
You will acquire all these skills by taking this course. Together, we will expand your quantitative skills and will ensure you have a solid preparation.
The course is organized into four main chapters. First, you will start with understanding data terminology – we will discuss the different types of data, data storage systems, and the technical tools needed to analyze data.
Then, we will proceed with showing you how to use data. We’ll talk about Business Intelligence (BI), Artificial Intelligence (AI), as well as various machine and deep learning techniques.
In the third chapter of the course, you will learn how to comprehend data, perform data quality assessments, and read major statistics (measures of central tendency and measures of spread).
We conclude this course with an extensive section dedicated to interpreting data. You will become familiar with fundamental analysis techniques such as correlation, simple linear regression (what r-squared and p-values indicate), forecasting, statistical tests, and many more.
By the end of the course, you will learn how to understand and use the language of data.
Your instructor for this class will be Olivier Maugain. Very few online courses are taught by people with his professional track record. Olivier has worked in various industries, such as software distribution, consulting, and consumer goods. In his current role as Decision Intelligence Manager at a major European retailer, he supports the organization in making better and faster decisions using data.
You’re about to enroll in a course that can boost your entire career!
What are you waiting for?
Click the ‘Buy Now’ button and let’s start this exciting journey today!