The Cornerstones of business survival

Your Guide to business survival
Free tutorial
Rating: 4.3 out of 5 (82 ratings)
4,920 students
47min of on-demand video
English [Auto]

At the end of this course students will have an understanding of, and the knowledge required to implement the foundations of business survival in their own business, regardless of business type, size or location


  • There is no specific knowledge of skills required to undertake and complete this course


Succeeding in any business takes commitment hard work. Although most business owners do work hard and are fully committed to their business, many fail in their business endeavour.  Often this is because they are busy working in their business but overlook some basics that will ensure their business success.

The Cornerstones of Business Survival describes the essentials of what any business owner or manager needs to know and to do in order to survive in business. These cornerstones are also the foundation of business success. These are those basic steps that many businesses overlook and either fail or struggle, while other businesses that adhere to these cornerstones thrive. 

Who this course is for:

  • This course will benefit anyone considering starting a small business, or who is already operating a small business, and may be of general interest to anyone who wishes to know more about small business management


Lawrence Hamilton
  • 4.3 Instructor Rating
  • 82 Reviews
  • 4,920 Students
  • 1 Course

I am now retired, but want to pass on what I have learned to a larger audience of those seeking to go into, or already in business.

I can offer students more than 40 years of knowledge gained in business in roles in sales, marketing, and management in both large and small businesses, and as a trainer, coach and mentor to prospective and current business managers, within leading Australian post-secondary educational institutions . Supporting this experience I have formal qualifications in accounting, marketing, management, and in training and assessing.

One of my roles as a business trainer was to take adult students wanting to start their own business from having a business idea, through the steps of research and planning their business idea, testing it for viability, then actually starting up that business, and following up with coaching and mentoring them as they built their business.

Training I delivered included , testing business viability, researching the marketplace, developing a business plan, bookkeeping and accounting basics needed by small business managers, business sustainability, workplace safety, and dealing with employees and contractors – all necessary to successfully operate and build a business.

And, I look forward to assisting future students in my courses. 

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