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The Content Creation, Marketing & Branding Masterclass

Name: The Content Creation, Marketing & Branding Masterclass
Rating: 4.2 (37 reviews)

Master Content Marketing Strategy: Content Writing, Social Media Content Creation, SEO, Web Content, Earn Money NOW!

Created byDr. Dave Hale

Last updated 4/2021

English

What you'll learn

Content Creation & Marketing
Discover Your Target Client Persona
Optimize Content for Greater Visibility
Create Content, Editorial & Publication Calendars
Increase Engagement with Your Audience
Design a Content Brand Strategy
Outsourcing & Composition
Enhance Connections with Branding
Discover the Best Tools
Business Success Habits

Course content

4 sections • 55 lectures • 6h 24m total length

Introduction6:32
Choose Your Core Areas of Expertise5:57
Assess Your Unpublished Content6:55
FAQs1:08
Audit Your Published Content5:34
Audit your published content across websites and social channels to ensure it aligns with your areas of expertise, maintain brand consistency, and create a content inventory to prune outdated material.
Track Your Content Performance9:46
Align Your Content With Your Offers6:52
Plan Your Content Prioritization Strategy5:11
Plan your content priorities by identifying and repurposing evergreen cornerstone content that showcases core expertise and aligns with your 12-month business goals, guiding quarterly focus and content updates.
Increase Your Content's Visibility7:02
Optimize Your Content For SEO6:37
Engage Your Visitors5:59
Learn to create content series from existing material to engage visitors, build lasting relationships, and drive repeat visits through cross-format sequences with internal links to sales pages.
Define Your Content Creation Process7:06
Define a step-by-step content creation process to fill gaps in your inventory, align with areas of expertise and lead generation, outline topics and keywords, publish across formats, and monitor analytics.
Create Your Content Calendar6:18
Create a content calendar to plan timelines for content you will create, update, or repurpose, aligned to your business goals and supported by a content inventory for consistent, regular publication.
Refine & Review - Last Step Overview3:31

Introduction - Where You MUST Create Content in Your Business12:11
Set Goals to Set Content Priorities7:09
Set clear business goals to prioritize content focus across awareness, lead generation, paid, and relationship content, choosing topics and time allocations to boost reputation, engagement, and revenue.
Who are You Creating Content For?11:31
What Plan Can You Realistically Commit To?11:43
The 4 Categories of Content You Need17:22
Create Your Editorial Calendar13:51
Planning Your Content For Future Growth10:08
Recap & Next Steps3:13
Conclude by implementing a realistic, scalable content marketing plan aligned with your goals, audience, and repurposed assets, plus a one-page plan and a three-month editorial calendar to sustain momentum.

Intro - Content Marketing for Branding Effectiveness13:34
Reasons You May Not Be Using Content Marketing Yet3:44
Identify common barriers to content marketing, from time investment and required skills to tools, overwhelm, and too many options, and learn to implement focused strategies to build your brand online.
Creating Your Content Brand Strategy3:21
5 Keys to Building a Timeless Content Brand4:51
Putting the Marketing Into Your Content Brand5:34
How to Conduct Your Content Research8:25
Actually Creating Your Content Brand Strategy12:45
Draft a simple, shareable content brand strategy that defines your audience, topics, guidelines, creation process, posting and monitoring, with keywords for search engines and a promotion plan.
The 6 Types of Content You Need to Create1:39
Create the six essential content types: text content, visual content, audio content, video content, interactive content, and stories to spread brand awareness and build lasting relationships with your audience.
Creating Text Content8:31
Creating Visual Content5:23
Creating Audio Content6:29
Creating Video Content7:53
Creating Interactive Content4:45
Create interactive content to boost brand engagement by using surveys, social media groups, contests, and interactive visuals; plan with user experience in mind, gather feedback, and publish, monitor, and respond.
Creating Stories4:45
How to Repurpose Your Content7:26
Spread the Word about Your Content Brand2:11
Where Will You Share Your Content2:13
Email - Still the Most Personal Content Marketing Channel6:06
Social Media - Creating Viral Content6:31
Mobile Content - Making Your Marketing Content Mobile Ready2:35
Going Global - Expanding Your Content Into New Markets3:27
Review & Next Steps3:21
Create an editorial calendar and a visibility checklist to implement your content brand strategy, maximize audience reach through distribution channels, and ensure each piece meets audience needs.

Intro - How to Attractract Your Audience with Visual Content4:20
Learn to attract and engage your audience with visuals by creating eye-catching content. Repurpose existing materials, align visuals with your branding, and target your market for online impact.
Why Invest in Visual Content3:54
Invest in visual content because it is memorable, emotionally engaging, and highly shareable across social media, websites, and ads; visuals convey complex data quickly, build branding, and overcome language barriers.
Identify the Visual that Resonate with Your Audience11:22
Plan Your Visual Content Focus12:50
Enhance Engagement with Your Branding5:42
Enhance engagement by applying consistent branding elements—logo, colors, fonts, layout, and framing—across visuals to reinforce your unique brand identity and mission.
Tools for Creating Visual Content9:52
Explore tools for creating visual content, from Cannava Kanza and Pic Monkey to Adobe Photoshop and Infogrames, with free and premium options to upgrade as you grow.
Outsouring and Composition5:05
Tips for Creating Great Visuals7:28
Publish Your Visual Content for Maximum Visibility6:37
Recap & Next Steps2:14
Recap the course benefits, define your visual content goals, and map next steps to publish eye-catching content across platforms, harnessing audience insights, repurposing old assets, and deadlines.
BONUS - Boost Your Content with These 4 Steps18:08

Requirements

A Computer is necessary & Internet Hoohup

Description

Start creating marketing content for greater brand visibility professionally!

Congratulations, You Found The Most Comprehensive Course Of Its Kind! This Course is Like an MBA in Content Creation, Marketing & Branding

The Content Creation, Marketing & Branding Masterclass - Master Content Marketing Strategy: Content Writing, Social Media Content Creation, SEO, Web Content, Earn Money NOW! In this Course you'll receive an ever-increasing comprehensive curriculum of training. Start out with the Core 4 Courses in 1, instead of buying multiple courses around Content Creation, Content Marketing and Branding - This Course has it all!

This is a 100% Practical / Hands-On Course - Get Ready For Real Time Hands-On Experience From The First Lecture! At the end of almost all lectures, you will have Action Steps to complete to put you on the Fast Track of learning to create numerous types of effective and engaging content for multiple social media platforms and websites, and also how to create marketing content for branding visibility with the mindset of a professional content creator.

After This Course You'll Be Able To

· Grow Your Online Business

· Work as a Content Marketing Freelancer

· Get Hired as a Content Creation & Brand Marketing Expert

What You Will Master Inside This Course…

1. Content Creation & Marketing

2. Discover Your Target Client Persona

3. Optimize Content for Greater Visibility

4. Create Content, Editorial & Publication Calendars

5. Increase Engagement with Your Audience

6. Design a Content Brand Strategy

7. Outsourcing & Composition

8. Enhance Connections with Branding

9. Discover the Best Tools

10. Business Success Habits

In This Course You'll Get the Smartest Shortcuts To Give You the Best Results for Your Content Creation, Online Marketing & Branding Goals You Have!

Whether You Want to Become a Content Marketing & Branding Expert or Just Want the Latest and Most Effective Hacks and Shortcuts to Success Online, This Course is For You!

“I'm excited to use what I've learnt from Dr Dave when I launch my course. If you are thinking about creating a course, I whole heartedly recommend signing up for this course. Follow the action steps and become a successful online course creator. Thank you Dr Dave.” – Wendy

“Dr Dave explains methodically the right path for creating effective and engaging content with focused- results. The most comprehensive course I have taken." Paun

“Great information and well put together. The lectures and Action Step Assignments are easy to understand. Dave puts everything into practical instructions for you to easily Become a Content Creation Expert. I landed 4 content creation freelancing gigs the week after I finished the course.” - Peter

There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why I STRONGLY believe in full and constant support. With ALL of my courses you can expect:

✓ Practical Courses - Hands-on Teaching for Real World Results.

✓ Step-by-step Instructions - Maximize Your Learning

✓ Unlimited Premium Support Within 24 Hours - Guaranteed Learning.

Learn from someone who is currently working in the industry and has been for 25 years, who has been teaching graduate business school students these same strategies, and who has an MBA in Digital Marketing and a PhD in Business Psychology from one of the country's top Business schools.

BONUS: As a bonus, you'll receive supplemental resources and assignments to practice with while I teach you with.

By the end of this course, your confidence as a Content Creator will soar You'll have a thorough understanding of how to create all of the needed content types for your business, as a freelancer or as a corporate career opportunity.

Go ahead and click the enroll button, and I'll see you in lesson 1!

If you're interested in learning Digital Marketing or Business Startup...

I’m at your service.

See You in The Course!

Dave Hale

Who this course is for:

Entrepreneurs Wanting to Grow Their Business With Content Marketing & Branding
Small Business Owners - Online & Offline
Bloggers Looking to Grow Their Audience With Content Marketing
Anyone Wanting to Master Content Creation, Content Marketing & Branding
Freelancers looking to Master Content Creation, Content Marketing & Branding to Land a Job
Anyone Looking To Learn In-Demand Well Paid Advertising & Marketing Skills

The Content Creation, Marketing & Branding Masterclass

What you'll learn

Explore related topics

Course content

Content Marketing Bootcamp14 lectures • 1hr 24min

How to Create a Realistic Content Marketing Plan8 lectures • 1hr 27min

How to Strategically Use Content Creation for Branding22 lectures • 2hr 5min

How to Attract Your Audience with Visual Content11 lectures • 1hr 28min

Requirements

Description

Who this course is for: