Augmented Reality has become a foundational feature of the top social media platforms of today and is expected to be worth $165 billion by 2024. This focus on Social AR is expected to increase as Facebook/Instagram, Snapchat, and Tik Tok continue to compete for the world’s attention. This expectation has only been strengthened by Facebook/Instagram’s recent public rollout of Spark AR Studio - the only software tool available for creating Augmented Reality effects on their platforms.
Now is the time to get involved in this emerging industry, and position yourself as one of only a few people in the world capable of creating viral AR content for Facebook and Instagram. Social AR requires active participation from your audience, creating personalized content that resonates more strongly within their network. Whether you’re looking to sell effects to brands, grow your own following with more engaging content for your audience, or you just want to make fun content for your friends, Facebook and Instagram AR effects are an entirely new and exciting creative medium for you to stand out in your career, as an influencer, and as an artist.
This course is the only one of its kind, walking you all the way from learning the fundamentals of the Spark AR program to creating professional level effects, regardless of your background or prior experience. Your guide will be Ryan Hafner, an experienced industry professional who previously worked directly with Snapchat to launch new features on their AR platform.
See what some of our students are saying:
★★★★★ “After struggling through some Youtube tutorials on specific features, I went searching for an all-in-one step-by-step course. This was the only one I found and it turned out to be exactly what I was looking for.“- Hugh Osumi
★★★★★ “As a freelance graphic designer, I was looking for ways to stand out to potential clients. Once I finished this course, I started offering AR and got immediate interest from new clients.”- Tori Ratsep
★★★★★ “It really builds up quick. I started out with 0 knowledge of AR or programming but by the end of this course I was making crazy stuff.“ - Dean Krupla
Throughout our 7+ hours of course content, we’ll create 10 AR Camera Effects. In doing so, you’ll learn how to:
Track a user’s face in the camera feed and how to use FaceTracking to anchor 2D/3D content, like face masks and images, in your scene
Use Materials and Textures to create interesting visual experiences
Create, import, and animate 3D content, including rigged animations and BlendShapes
Use Segmentation to separate your user from their background and place them in an entirely new environment
Create an interactive game, complete with sound effects and saved high scores
Manipulate user audio
Use the PlaneTracker to place a 3D scene in your user’s back camera view
Optimize, publish and promote your finished effects
2D, 3D, and other project assets will be provided for each effect. No experience with 3D modeling, image editing, or programming is required, although basic understanding of these skills and programs will help you progress more quickly.
If you want to develop a valuable new skillset in an industry poised to explode in the coming months or if you’re looking for a new creative outlet for your art, this is the course for you. Expand your digital media toolkit and level up from static 2D and 3D content to interactive and dynamic 3D experiences.
Facebook and other major companies have already confirmed they are developing AR glasses, which will allow people to see your AR creations without ever needing to hold up a phone - this is the future of digital media.
Take this course and start learning!