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Retargeting Masterclass

Name: Retargeting Masterclass
Rating: 4.3 (62 reviews)

Increase Sales, Traffic And Conversions With these Retargeting Strategies

Created byBrian Gray, Mark Tandan

Last updated 2/2020

English

What you'll learn

Create Blog Posts That Drive Traffic, Provide Value, Create Loyalty & Build Retargeting Audiences
Easily Create A Video To Leverage Your Blog Post Content With Facebook And YouTube
Set Up, Test, Run And Scale Up A Cold Traffic Campaign Using YouTube And Adword Ads
Be Able To Set Up, Test, Run And Scale Up A Cold Traffic Campaign Using Facebook Ads
Build Your Own, Professional Subscriber Building Opt-In And Squeeze Pages
Create Your Warm Traffic Retargeting Campaigns On Facebook, YouTube And Google Display Network
Create A High Converting Text Sales Page Or Video Sales Letter
Run Hot Traffic Campaigns To Convert More Sales
Create Buyer Campaigns For Larger Sales
Write Email Autoresponder Sequences That Will Convert Subscribers Into Sales Automatically

Course content

14 sections • 84 lectures • 11h 15m total length

About Your Instructors: The IM Rebels...Brian Gray, Shane Farrell & Mark Tandan2:53
The IM Rebels

-the NEW school of internet marketing

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their trainings and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?

In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity.

It’s rare, to say the very least.

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels Are:

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?

It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans.

As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing.

When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You?

Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes.

Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

The IM Rebels
About Your Lead Instructor: Brian Gray11:24
A bit about your lead instructor and his experience.
Why Traffic Matters: The Basics...2:57
Before we get into the course/strategy overview, you'll need to understand a few basic things about traffic.
About The Complete Retargeting Pixel Advertising Masterclass7:43
All about the course, and how to get the most out of it. Plus an overview of the traffic and conversions strategy you'll be learning.
Basic Traffic Quiz

Different Types Of Blog Post Content: Overview4:43
The benefits of high quality blog content that helps us sell without selling. There are six main types of blog posts that attract the most traffic and build a long term business.
Blog Post Type #1: Easy Way To Gain Traction & Provide Value To Subscribers4:08
This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.
Blog Post Type #2: A WIN-WIN For Your Subscribers & Niche Authority Movers3:52
You've likely seen this type of blog post and for good reason. It's a win for yourself, your readers and builds relationships that can leverage traffic from some of the biggest sites in your niche. Get traffic and loyalty at the same time! This is a post that takes a little longer to create but you don't have to do any writing. Perfect!
Blog Post Type #3: Instant Authority By Association With This Type Of Blog Post4:23
You can drive massive amounts of traffic with this blog post style and there are multiple ways to get it done. Leverage the audiences and knowledge of others to associate your blog on their level and grow your site.
Blog Post Type #4: Share Other People's Content For Traffic & Rankings5:48
This is a really simple method to create trending blog post content leveraging other sites and providing a massive SEO and value benefit to your subscribers and readers.
Blog Post Type #5: Leverage The Number Three Website In The World!4:08
This style of blog post is becoming more and more popular and for good reason! Leverage the number three site in the world for unlimited popular content in your niche and drive traffic, backlinks and especially...grow your email list and pixel audience!
Blog Post Type #6: Reader's Love These Posts & The Work Is Done For Your Already3:10
This type of post is growing in popularity and perfect for also turning into a video for even more traffic and shares. The work is already done for you so it's as simple as copying and pasting into your blog post and adding some links.
Optimizing Your Blog Posts For Maximum Benefits4:08
Make sure these elements are present in your blog posts for maximum benefits. If you are going to do the work, include these extra steps to make sure your content leads to reader loyalty, subscribers, shares and sales.
Make Your Blog Posts POP: Where To Find Eye Catching Images3:38
Adding images is something simple to do but often overlooked. Don't pay for expensive photos or risk copyright trouble by ripping any photo from the web. Use these three sites to find awesome photos for your blog content. Take the time and watch your bounce rate drop!

The Why & How To Easily Turn Your Blog Post Into A Video3:05
Adding a YouTube Channel and Facebook videos allows you to leverage content you already have created. It will grows your website traffic & audiences which leads to MORE SALES.
FREE & PAID Tools To Crank Out Video Content4:47
The top free and paid tools to easily leverage your blog content and create YouTube videos.
Dead Simple YouTube Video Optimization & SEO14:50
Leverage your blog content by also uploading to YouTube. Learn our simple optimization steps that will put you ahead of 90% of other videos. Takes only a few minutes per video and will lead to more organic traffic, new subscribers and website traffic.
Easy Facebook Video Optimization4:11
Videos on Facebook get more views, shares and likes vs text posts. Use our length guidelines for maximum exposure and watch as I upload a video live.

Google Adwords Layout & Setup9:20
Before we get started setting up our cold traffic campaigns, you need to be familiar with google adwords. In this lecture I cover the basic idea of the cold strategy, plus the basics of Google Adwords.
Simple & Effective Keyword Research16:10
In this lecture you'll learn how to create a good keyword plan to use with your cold traffic ads. You'll learn how to get keyword ideas generated automatically for you, how to see the search volume for the traffic plus how to see the suggest bid per keyword, and keyword competition (all for free).
Setting Up The Four Necessary Google Adword Audiences9:43
Before we dive into create the different cold traffic ads, its important that you have the correct retargeting audiences set up correctly. This video shows you where to create these audiences in Google Adwords. More will be covered on setting up these audiences in following lectures.
IMPORTANT: Adding The Correct Pixels & Tracking Codes To Your Posts4:57
Besides creating killer content using the blog content templates we reviewed, having the correct tracking codes and pixels in the right place is something you can't miss.
Setting Up Your First Cold Traffic Campaign On YouTube19:26
In this lecture we will walk though setting up your first YouTube ads. You'll see, step-by-step how to set everything up and get your ads running. You'll also learn how to set it up so you generate a retargeting pixel from people who clicked on your ad or watched your video.
Proper Keyword Optimization9:33
Proper Keyword optimization is an important step in making sure you get the best cost and most targeted audience. In this lecture we cover how to optimize your keywords in your campaigns.
Creating A Retargeting Audience From Your YouTube Channel Videos4:48
In this lecture we cover how to create different types of retargeting lists from people who watch your YouTube videos, or visit your channel page or take any action on your page or videos. This remarketing is an important part of the strategy, so don't skip this lecture.

What Ads Are NOT Allowed On Facebook4:41
Learn the main types of ad content that are NOT allowed with Facebook paid advertising.
Facebook Business Page Setup12:39
Before you can run any ads on Facebook, you'll need a Facebook business page. In this lecture we cover how to set up an optimized FB business page.
Facebook Ads Manager Layout & Setup5:52
You'll need to be familiar with Facebook's Ad Manager in order to set up your ads and retargeting pixels correctly. In this lecture I cover all the basics of Ad Manager, plus how to easily create a custom report of your ads.
The New FB Ads Manager4:20
FB does a lot of updates to their ads manager and so when there are significant changes, I'll try to post update videos to show what has changed.
Creating Cold Audiences On Facebook15:20
In this lecture we'll cover how to create targeted cold audience to send ads to on Facebook.
Types Of Ads You Can & Should Run On Facebook5:05
There are a lot of ad options on Facebook. In this lecture I cover how what types of ads you should run for your cold traffic Facebook campaign.
Part 1 Of 2: Setting Up Your First Facebook Cold Traffic Campaign17:34
Now its time to set up your first cold ads on Facebook. This lecture will take you through the process, step-by step.
Part 2 Of 2: Setting Setting Up Your First Facebook Cold Traffic Campaign9:52
We continue setting up our ads to drive cold traffic to content using Facebook ads.
Generating Campaign Reports & Analyzing Your Ads5:36
In this lecture, we'll look at how to get data and detailed insights beyond what you're shown in the normal Ad Manager dashboard. We'll also cover how to analyze your data so you know which ads to keep and which ones to get rid of.
Facebook 2015 Benchmark Report1:00
Here is the complete 2015 Facebook Benchmark report so you have something to go by when you are trying to determine if you are paying too much for your ads.
How to see the exact FB Ads for Any Company4:57
Here is a short video I made showing how to see if a company is running FB ads, and what ads they're running if they are running ads. This is useful for different reasons which I cover in the video.

Overview Of Your Opt-In Or Squeeze Page5:17
In this lecture we'll take a look at what an opt in page is, and what makes a good one.
Important Elements of Your Opt-In Page And Examples7:58
In this lecture we cover things that you should include in your opt in page, and different ways to write the text for the page. We'll also take a look at some examples.
Best Options For Creating Your Opt-in Page19:46
In this lecture I cover different free to cheap options for your opt in page.
Autoresponder And Email Marketing Options11:01
You'll need some sort of autoresponder service to set up your opt in or squeeze page. Mailchimp is a free option for many people, but for its not a good fit for many. In this lecture I cover a bunch of different options out there for collecting emails and doing email marketing. Email marketing is a very important part of your warm and hot campaigns.
Creating A High Converting Lead Magnet5:52
Creating a high converting lead magnet doesn't have to be hard. Watch as I walk through our highest converting lead magnet and also give you multiple options for creating your own in various content formats.
Lead Magnet Brainstorm Ideas2:53
Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

Setting Up Your Conversion Pixels11:34
Conversion pixels are very important because they let you track the success of your ads. Without conversion tracking, you'll be wasting a lot of money, so don't skip this part.
Facebook Retargeting - Setting Up Your Retargeting Ad15:47
In this lecture we'll cover all about how to set up your retargeting ads inside of Facebook. You'll set the ad up the pretty much the same way for retargeting your warm traffic and your hot traffic, the only difference will be the actual ads you send, and the audiences you send the ads to.
Setting Up Your YouTube Retargeting Ads19:04
YouTube ads are a great source of traffic and exposure. Retargeting with YouTube ads is a great way to convert your warm traffic into HOT traffic.
Setting Up Your Google Display Network Retargeting Ads Part 110:28
In this lecture I'll show you how to start to set up your retargeting ads in the Google Display Network. This lecture ended up running a bit long, so I split it into two videos. Part 2 of this lecture is in the next lecture.
Setting Up Your Google Display Network Retargeting Ads Part 210:08
Part 2 of 2 on how to set up ads using the Google Display Network. I also show you an easy way to have all your ads in all the different ad sizes created automatically for free.
Excluding Audiences From Adwords To Increases Performance And Lower Ad Costs4:16
When setting up your cold and warm (and hot) campaigns, you are going to need to exclude certain audiences to get better performance on your ads. In this lecture we cover what audiences to exclude and how to exclude them.
Excluding Audiences From Facebook Ads For Better Performance and ROI2:07
In this lecture we'll cover how to exclude certain audiences from Facebook in order to get a better ROI on your campaigns.
How To Upload Your Email Lists For Targeting And Optimizing3:29
Uploading your emails to Facebook and Adwords is an important step for your remarketing strategy. In this lecture I show you how to upload your email lists to Facebook and Adwords
Go Deeper: More Ad Retargeting Options2:33
In this lecture I cover one, lesser known platform that we use for retargeting our warm and hot traffic.

Sales Copy And Sales Page Overview6:22
Discover the single MOST important element to high converting sales copy (hint, it has nothing to do with flashy graphics or power words)! Get this ONE thing right and watch your overall conversions soar. Absolute "must see TV" that no one else is talking about...
Elements Of High Converting Sales Copy8:09
Make sure YOUR sales copy converts prospects to BUYERS by using these proven elements of effective copy. Best part? It's MUCH easier to put together than you think... See how inside!
Drafting Your Headline8:48
Tap into FOUR winning headline formulas that are proven to convert. See why coming up with your headline LAST can provide the best results for your sales page. In a world of skimmers, this is how YOU stand out and make more sales.
Where To Find Ideas For Your Headlines7:08
Never be stuck for a headline again! Use these 2 completely free online tools to get countless headlines that practically FORCE people to keep reading.
Sales Copy Content That Converts To Profits10:11
Pain, power and more: how to COMPEL visitors to read your message and make the inevitable decision to take action on your offers. Unleash these proven psychological triggers to boost conversions and profits.
Conversion Hacks: Bullets, Testimonials, Guarantees & CTAs12:13
4 Simple But ESSENTIAL keys to skyrocketing conversions with your sales copy. Get maximum benefit from bullet points, guarantees, testimonials and calls to action to drive more sales from your copy.
Creating A Video Sales Letter (VSL)6:48
Video Sales Letters SIMPLIFIED. See different styles and discover best practices for sales videos that convert. Use this POWERFUL type of conversion medium to amplify profits on any sales page. Get over any hang ups you may have about video and see how easy and fun they can be to create.
Best Tools For Creating Your Video Sales Letter9:06
SHOCKER! Creating sales videos is easier today than ever before, and you can do it with completely free tools without ever being on camera! Discover multiple ways to create captivating sales videos easily, and leverage the converting power of video to drive more profits.
Handout: Putting Your Sales Letter Together2:00
How to put the various copy elements together into an attractive and compelling final product that converts the maximum amount of prospects into buyers.

Retargeting Your Hot Traffic8:30
In this lecture we cover how you should retarget your subscribers and buyers (hot traffic). We'll also talk about how to make sure your retargeting is optimized so you don't waste money.
How To Host Webinars For High Ticket Sales6:22
Adding a high ticket product or coaching program can add thousands monthly to your income. Once your webinar is converting, you can drastically increase your ad spend and audience reach.
Best Tools To Use To Host & Run Your Webinars5:55
Let's look at our favorite and most effective tools for running webinars and turning your warm leads into high ticket customers.

Email Marketing Overview5:14
Tap into the HIGHEST ROI of ANY form of marketing: that's email! In this overview we'll define email marketing, outline how it's a complete WIN-WIN for you AND your subscribers, and you'll leave with the proper mindset to capitalize on email marketing long term.
Effective Strategies To Get Your Emails Opened10:57
EXPOSED! The MYTH about email open rates and how you can quickly and easily get more subscribers to open and take action on your follow up messages.
Converting Subscribers Into Long Term Buyers4:01
Turn FREE subscribers into HAPPY paying customers with a follow up series that practically forces them to buy. All by providing great free content, value and tips along the way - the ultimate "zero stress" sales scenario.
Convert Subscribers Into Buyers With Killer Email Follow Up Sequences4:00
Passive Profits, fact or fiction? Make them a FACT with this proven template series that turns subscribers into buyers and does it on 100% autopilot.
Creating Profitable Email Follow Up Sequences To Keep Buyers HOT4:00
The BEST customer you'll ever have is your LATEST customer. See how to keep new buyers HOT and engaged with what you have on offer. Utilize this "one and done" email follow up series to maximize profits from every new customer that joins your list.
Coming Up With Ideas For Email Content4:11
Simple but POWERFUL ways to find engaging content to send to your subscribers and turn it into cold hard cash. Have fun with the news and social media to reach out to your subscribers and make them practically beg to pick up your offers.

Requirements

You should be willing to spend at least $5 a day for your paid ads to get positive ROI.

Description

Learn our simple retargeting strategy to create more brand awareness and make more sales while spending less money. .

We will teach you how to create killer content, and then follow up using simple and effective ads on Facebook, YouTube and the Google Display network.

What you'll be able to do after taking this course...

==> Write Blog Posts That Build Audiences For You And Create Loyal Buyers

==> Turn Cold Website Traffic Into Warm Buyer Leads

==> Continue To Scale Your Warm Traffic Into Hot, Profitable Subscribers

==> Create Videos and Use Them to Create Retargeting Audiences

==> Target Your Audience On The Most Popular Sites On The Internet And Drive Daily Sales

We use this pixel retargeting strategy for our own websites and offline clients including international NGOs and Fortune 500 companies. This used to be a well kept secret of large brands and full time marketers but now you can cut through the confusion and implement it for your website and products.

Here's a review from one of our happy students:

"Another Excellent Course From The IM Rebels"
I have just completed watching this course and it provides an excellent platform for you to build an online business from and also an audience for that business. There is a lot of excellent content here ... this is one excellent marketing plan! - Terry Jenkins

Retargeting Your Website Visitors And Turning Them Into Buyers Doesn't Have To Be HARD Or A MYSTERY Anymore!

We walk you through every step of the method from the top types of blog content to create and the ads to run to convert cold traffic into warm, warm traffic into HOT and how to profit at each step.

What exactly is pixel retargeting?

This is a method that large marketers and brands have used for years and now it's time for you to implement in your business. Every time someone visits your website, a pixel is placed on their website browser. This lets the retageting platforms (Facebook, YouTube and Google Display Network) serve tailored ads to people already interested in your brand and content.

No more advertising to COLD audiences or stabbing in the dark with your paid ads!

Serving ads using pixel retargeting drives your ad spend down while increasing your conversions! If you have just $5 a day to spend on paid advertising, you can start seeing daily sales in your funnels and products.

We cover the three big platforms in pixel retargeting advertising to help you market to your audiences where ever they go...

Facebook Retargeting:

The platform most people think of when they hear pixel retargeting. Learn our simple steps to grow cold traffic into warm leads and subscribers and turn them into HOT subscribers and sales at every step of your funnel.

YouTube Retargeting:

This platform is growing daily! Don't miss out and get in early while you can advertise to your audience cheaply and with very high ROI.

Google Display Network Retargeting:

This used to be only for marketers "in the know" but we show you how to cut through the confusion and create professional, responsive ads that fit all the websites in the Google Display Network for free. No more having to hire a graphic designer like the old days!

What Makes This Course Unique?

We’ve got your back. You’ll have a dedicated team of three instructors ready to answer any question you have, or describe something in more detail for you.

As with our other courses, this one will be updated over time with fresh content. All updates for life are included.

The extensive content is broken into easily digestible bits you can rapidly absorb. Engaging exercises along the way help you master the methods so you can see results fast.

You’ll come out with a specific strategy to turn cold traffic into warm and more importantly, warm traffic into SALES. This allows you to begin focusing ON your business and not being stuck working IN your business.

Who this course is for:

This course is best suited for people that have a blog and products to sell. We will be showing you how to build pixel retargeting audiences from your website visitors and how to run paid ads to drive sales to your products.
If you do not already have a blog and products to sell along with a small budget for daily ads, you should wait until ready before taking this course.

Retargeting Masterclass

What you'll learn

Explore related topics

Course content

Introduction To Retargeting Pixel Advertising4 lectures • 25min

Step 1: Create An Excellent Blog Post9 lectures • 38min

Step 2: Leverage Your Content- Easy Video Creation4 lectures • 27min

Step 3: Setting Up Your First YouTube Cold Traffic Ads7 lectures • 1hr 14min

Step 4: Setting Up Your First Facebook Cold Traffic Ads11 lectures • 1hr 27min

Step 5: Set Up Your Squeeze Page Or Opt-In Page6 lectures • 53min

Step 6: Set Up Your Retargeting Campaigns9 lectures • 1hr 19min

Step 7: Set Up Your Sales Page For Maximum Conversions9 lectures • 1hr 11min

Step 8: Retarget your Hot Traffic3 lectures • 21min

Email Autoresponder Follow Up Sequences6 lectures • 32min

Requirements

Description

Who this course is for: