The Complete Product Management Course
4.4 (3,579 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
15,814 students enrolled

The Complete Product Management Course

Learn the skills, tools, and processes needed to become an irreplaceable PM. Examples from NASA, Google, Zappos, Apple
4.4 (3,579 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
15,816 students enrolled
Created by Charles Du
Last updated 3/2019
English
English [Auto], Indonesian [Auto], 3 more
  • Polish [Auto]
  • Romanian [Auto]
  • Thai [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 5.5 hours on-demand video
  • 1 article
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.
  • Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
  • Discover the secret method behind how Apple creates laser-focused products
  • Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
  • Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
  • Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
  • Quickly test and validate your product idea over a weekend
  • Effectively lead developers / designers and manage stakeholders
  • Hack the Product Management interview process and stand out from the competition
Requirements
  • This course has no prerequisites. You do not have to have a technical background, just a passion for designing products
Description

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Who this course is for:
  • "Accidental" Product Managers who want to succeed at their job
  • People who want to transition into a Product Management career
  • Entrepreneurs who want to learn the process on how to build a killer product
  • Jr. Product Managers who want to learn how to be irreplaceable at their job
Course content
Expand all 87 lectures 05:54:34
+ The Product Development Process
4 lectures 33:33
The Product Life Cycle Part 1 - Development, Introduction, Growth
07:39
The Product Life Cycle Part 2 - Maturity, Decline
07:00
The Product Development Process
10:57
Waterfall vs Agile
07:57
+ How to Come Up with a Killer Product Idea
9 lectures 24:35
Recap of Section 2
01:02
Why Do Products Fail?
03:31
How to "Discover" Your Product
09:38
Learn the Tool - Needs, Features, Benefits Table
03:13
Exercise - Find the Problem and Identify the Pain
01:09
Worksheet - Find the Problem and Identify the Pain
1 page
Interview Your Users
04:55
Exercise - Interview Your Users
01:07
Worksheet - Interview Your Users
1 page
+ Finding a Market Fit
9 lectures 21:15
Recap of Section 3
01:19
Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
08:04
Exercise - Do a SWOT Analysis on Dropbox
02:39
Worksheet - Do a SWOT Analysis on Dropbox
1 page
Compare Answers - Do a SWOT Analysis on Dropbox
00:59
How to Stand Out
02:47
Size the Market
02:40
Worksheet - Size the Market
1 page
Trends
02:47
+ Case Study - The NASA App
5 lectures 30:19
Recap of Section 4
01:29
The Birth of the NASA App
08:58
The Vision Deck
06:46
Driving Vision
08:43
Product Teardown
04:23
+ Building Empathy to Relate to Your Users
9 lectures 22:56
Recap of Section 5
02:42
Learn the Tool - Personas
09:42
Common Mistakes When Making Personas
02:11
Video Story as Personas
03:10
Exercise - Make a Persona
00:49
Worksheet - Make a Persona
1 page
Learn the Tool - Build Empathy by Making an Empathy Map
03:39
Exercise - Create an Empathy Map
00:43
Worksheet - Create an Empathy Map
2 pages
+ Testing and Validating Your Product Idea
9 lectures 32:41
Recap of Section 6
01:38
Lean Product Design
06:03
Design Experiments
06:28
Test by Smoke Selling
04:01
Test by Making a Product Demo Video
06:04
Test by Using the Concierge Method
02:37
Don't Be Data-Driven, Be Data-Informed
04:37
Exercise - Test Your Product Hypothesis
01:13
Worksheet - Test Your Product Hypothesis
1 page
+ Shaping the Product
6 lectures 25:10
Recap of Section 7
01:39
How Apple Creates Laser-Focused Products
05:56
How to Create a Feature Backlog
07:48
Learn the Tool - Pivotal Tracker
08:21
Exercise - Create a Feature Backlog
01:26
Worksheet - Create a Feature Backlog Using Pivotal Tracker
1 page
+ How to Make Beautiful Wireframes
12 lectures 23:05
Recap of Section 8
01:56
Introduction to Wireframing
08:27
Worksheet - Download and Install Axure
1 page
Learn the Tool - How to Wireframe Using Axure - Part 1
01:59
Worksheet - How to Wireframe Using Axure - Part 1
2 pages
Learn How to Save Time When Wireframing by Using Masters
01:10
Learn the Tool - How to Wireframe Using Axure - Part 2
02:44
Product Lab Worksheet - How to Wireframe Using Axure - Part 2
3 pages
How to Use Wireframes and Prototypes Effectively
04:45
Make Your Product Super Intuitive Through User Testing
01:18
Exercise - Create an Interactive Prototype for Your Product Idea
00:46
Worksheet - Create an Interactive Prototype for Your Product Idea
1 page
+ How to Write Great User Stories
8 lectures 25:53
Recap of Section 9
01:54
Introduction to User Stories
04:22
What Are the Qualities of Great Stories?
06:29
Worksheet - Write User Stories for Your Product Idea
1 page
Prioritize Stories Using Assumption Testing
02:08
Prioritize Stories Using the MoSCoW method
03:06
Prioritize Stories Using the BUC method
02:11
Estimate and Size Stories
05:43