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30-Day Money-Back Guarantee

This course includes:

  • 5.5 hours on-demand video
  • 1 article
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Management Product Management

The Complete Product Management Course

Learn the skills, tools, and processes needed to become an irreplaceable PM. Examples from NASA, Google, Zappos, Apple
Rating: 4.4 out of 54.4 (4,029 ratings)
17,646 students
Created by Charles Du
Last updated 3/2019
English
English [Auto], Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.
  • Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
  • Discover the secret method behind how Apple creates laser-focused products
  • Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
  • Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
  • Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
  • Quickly test and validate your product idea over a weekend
  • Effectively lead developers / designers and manage stakeholders
  • Hack the Product Management interview process and stand out from the competition

Requirements

  • This course has no prerequisites. You do not have to have a technical background, just a passion for designing products

Description

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Who this course is for:

  • "Accidental" Product Managers who want to succeed at their job
  • People who want to transition into a Product Management career
  • Entrepreneurs who want to learn the process on how to build a killer product
  • Jr. Product Managers who want to learn how to be irreplaceable at their job

Course content

13 sections • 87 lectures • 5h 54m total length

  • The Millionaire, the Beggar, and the Monk
    Preview06:04
  • Course Navigation Tips
    01:05
  • Preview08:46
  • Preview1 page

  • The Product Life Cycle Part 1 - Development, Introduction, Growth
    07:39
  • The Product Life Cycle Part 2 - Maturity, Decline
    07:00
  • The Product Development Process
    10:57
  • Waterfall vs Agile
    07:57

  • Recap of Section 2
    01:02
  • Why Do Products Fail?
    03:31
  • How to "Discover" Your Product
    09:38
  • Learn the Tool - Needs, Features, Benefits Table
    03:13
  • Exercise - Find the Problem and Identify the Pain
    01:09
  • Worksheet - Find the Problem and Identify the Pain
    1 page
  • Interview Your Users
    04:55
  • Exercise - Interview Your Users
    01:07
  • Worksheet - Interview Your Users
    1 page

  • Recap of Section 3
    01:19
  • Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
    08:04
  • Exercise - Do a SWOT Analysis on Dropbox
    02:39
  • Worksheet - Do a SWOT Analysis on Dropbox
    1 page
  • Compare Answers - Do a SWOT Analysis on Dropbox
    00:59
  • How to Stand Out
    02:47
  • Size the Market
    02:40
  • Worksheet - Size the Market
    1 page
  • Trends
    02:47

  • Recap of Section 4
    01:29
  • The Birth of the NASA App
    08:58
  • The Vision Deck
    06:46
  • Driving Vision
    08:43
  • Product Teardown
    04:23

  • Recap of Section 5
    02:42
  • Learn the Tool - Personas
    09:42
  • Common Mistakes When Making Personas
    02:11
  • Video Story as Personas
    03:10
  • Exercise - Make a Persona
    00:49
  • Worksheet - Make a Persona
    1 page
  • Learn the Tool - Build Empathy by Making an Empathy Map
    03:39
  • Exercise - Create an Empathy Map
    00:43
  • Worksheet - Create an Empathy Map
    2 pages

  • Recap of Section 6
    01:38
  • Lean Product Design
    06:03
  • Design Experiments
    06:28
  • Test by Smoke Selling
    04:01
  • Test by Making a Product Demo Video
    06:04
  • Test by Using the Concierge Method
    02:37
  • Don't Be Data-Driven, Be Data-Informed
    04:37
  • Exercise - Test Your Product Hypothesis
    01:13
  • Worksheet - Test Your Product Hypothesis
    1 page

  • Recap of Section 7
    01:39
  • How Apple Creates Laser-Focused Products
    05:56
  • How to Create a Feature Backlog
    07:48
  • Learn the Tool - Pivotal Tracker
    08:21
  • Exercise - Create a Feature Backlog
    01:26
  • Worksheet - Create a Feature Backlog Using Pivotal Tracker
    1 page

  • Recap of Section 8
    01:56
  • Introduction to Wireframing
    08:27
  • Worksheet - Download and Install Axure
    1 page
  • Learn the Tool - How to Wireframe Using Axure - Part 1
    01:59
  • Worksheet - How to Wireframe Using Axure - Part 1
    2 pages
  • Learn How to Save Time When Wireframing by Using Masters
    01:10
  • Learn the Tool - How to Wireframe Using Axure - Part 2
    02:44
  • Product Lab Worksheet - How to Wireframe Using Axure - Part 2
    3 pages
  • How to Use Wireframes and Prototypes Effectively
    04:45
  • Make Your Product Super Intuitive Through User Testing
    01:18
  • Exercise - Create an Interactive Prototype for Your Product Idea
    00:46
  • Worksheet - Create an Interactive Prototype for Your Product Idea
    1 page

  • Recap of Section 9
    01:54
  • Introduction to User Stories
    04:22
  • What Are the Qualities of Great Stories?
    06:29
  • Worksheet - Write User Stories for Your Product Idea
    1 page
  • Prioritize Stories Using Assumption Testing
    02:08
  • Prioritize Stories Using the MoSCoW method
    03:06
  • Prioritize Stories Using the BUC method
    02:11
  • Estimate and Size Stories
    05:43

Instructor

Charles Du
Award-Winning Product Manager @ NASA, Apple, Ticketmaster
Charles Du
  • 4.4 Instructor Rating
  • 7,952 Reviews
  • 35,317 Students
  • 6 Courses

Charles Du led the design of NASA's first iPhone app (10+ million downloads, 2+ million hits per day, NASA's Software of the Year Award) and co-founded the Airbnb for cars.

He is an award-winning product manager, UX designer, lecturer, and international keynote speaker. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple.

Charles is also a Digital Nomad and has traveled / worked in over 30 countries. He was selected from 50,000+ applicants to participate in Remote Year, a network of 75 professionals who travel and work remotely. As a group, he will travel to 11+ countries over the course of the year, across Europe, Asia, and South America.

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