The Complete Microsoft Ads Course for Beginners (Bing Ads)

Create and verify a Microsoft Ads account using your email and business details. Explore the new interface, campaign types, and essential tools such as conversions and keyword planner.

Learn to create a Microsoft ads search campaign in Bing Ads, set budgets and conversions, and craft responsive search ads with headlines and descriptions, including extensions such as sitelinks.

Navigate the Microsoft Ads search campaign by adjusting settings and managing keywords and negative keywords. Analyze search terms and performance data, then tailor audiences, demographics, locations, and bid adjustments.

learn how to grant and manage access to microsoft ads accounts by inviting new email ids, assigning standard access, and transferring control between accounts.

Set up the Microsoft Merchant Center store, create it manually or import from Google Merchant Center, upload your product feed, and get approved to advertise on Microsoft properties.

Create a standard shopping campaign in Microsoft Ads, choose search, set budgets and enhanced CPC, target all products, and use product groups with custom labels to exclude items.

Create audiences in Microsoft Ads using the audience library, including remarketing, dynamic remarketing, customer match, and custom combinations, and assign them to campaigns with target and bid options.

Explore how audience chats guide ads to run native, display, and video formats, clarify the differences between native and display ads, and blend ads with content.

Create a native ads campaign in Microsoft Ads by selecting goals, campaign types, configuring assets and ad formats, and setting audiences, predictive targeting, and budgets before going live.

Sign up on the Microsoft Ads learning platform, navigate the search certification and related programs, and complete the certification to validate your Microsoft Ads expertise.

Build and optimize campaigns with Microsoft Advertising to align with your clients’ business goals, using the concepts learned as a foundation for future learnings.