
Explore microeconomics basics by examining consumer behavior, firm pricing decisions, supply and demand, game theory including prisoner's dilemma, and oligopolies and monopolies, plus welfare and market clustering.
Meet instructor Chris Benjamin, a Udemy veteran and startup chief financial officer, who shares his background in economics, finance, accounting, and Excel to guide beginners.
Explore the Udemy review system prompts you to rate with options to leave feedback now, later, or at the end, and understand how feedback informs content relevance and instructor clarity.
Master Excel basics for formatting, reports, and charts by building tables, applying borders, using formulas and AutoSum, and creating professional charts.
Explore microeconomics by linking local supply and demand to housing decisions, revealing how equilibrium balances production with consumer demand and why market choices vary.
Discover how utility guides daily choices as consumers maximize happiness, weighing marginal utility and price when choosing pizza, McDonald's, or other purchases, and how firms profit from these decisions.
explain how pricing constraints in health insurance illustrate market failures and government interventions that mandate affordable coverage, subsidies, and different national models shaping equilibrium.
Explore how consumers evaluate happiness through utility and distinguish between cardinal and ordinal utility. See how budgets and a basket of goods shape shopping choices at the store.
As an economic agent, you follow four rules for rational decision making in microeconomics. Non-satiation, completeness, transitivity, and reflectivity guide how you rank goods and form choices.
Examine why people prefer more of a bundle to less, note occasional non-rational choices under risk and constraints, and see how budget and impulses shape utility-maximizing purchases.
Explore how firms maximize profits by turning revenues into profits after costs, and examine types of business structures from sole proprietorships to private and public corporations, and their regulatory contexts.
Economists view firms as systems that transform inputs, land, labor, and capital (tangible and intangible) into outputs, with profit maximization tempered by taxation and individual incentives.
This lecture explains the agent problem where owners' profit goals clash with managers' incentives. It shows how compensation tied to performance—often via shares—aligns interests toward long-term profit and ownership.
Explore how marginal utility drives consumer choices by comparing tea and coffee, evaluating how utility changes with consumption, and analyzing bundles and shopping-cart substitutions to maximize value.
Explore how marginal utility changes with each additional unit, showing diminishing returns, the peak of total utility, and how budget considerations may shift decisions.
Explore how budget constraints shape consumer choices by maximizing utility within a fixed budget, considering prices, marginal utility, and the search for an optimal basket of goods.
Explore the numeraire concept, using a base of one to express relative costs, like tea versus coffee, to simplify pricing. Learn how this aids future budget allocation to maximize utility.
Identify two budgeting strategies: maximize utility with a fixed budget by allocating dollars, and minimize cost to achieve a set utility, using baskets of goods and marginal utility concepts.
Investigate how budget constraints and price changes affect consumer choices, budget lines, and utility maximization, using a $100 budget, job loss, and shifts in salmon, pizza, and coffee.
Explore how budget constraints shape decisions when prices change, detailing the substitution effect and income effect as you adjust the mix of movies and food to maximize utility.
Explore revealed preferences, where economists infer actual consumer choice from observed actions, noting the gap between stated desires and decisions driven by utility maximization.
Explore the Giffen good concept, where higher prices can raise demand, and examine how gasoline illustrates how prices affect utility and budget constraints.
Explore how accountants and economists view costs differently, comparing accounting profit with economists' focus on opportunity costs when an entrepreneur foregoes a higher salary to start a business.
Explore the full cost structure of a firm by analyzing total cost, fixed and variable costs, calculating average and marginal costs, and understanding how these drive output decisions.
Analyze how firms compare marginal cost to marginal revenue to decide output and pricing, producing until marginal cost equals marginal revenue for profit-maximizing decisions.
Explore how firms maximize profits when managers align with shareholders, achieving productive efficiency and allocating efficiency. Learn how short term adjustments contrast with long run investments to sustain profit maximization.
Understand how the goal of profit maximization depends on marginal cost versus marginal revenue, illustrated with fixed and variable costs in chair leg production.
Learn how industry-wide supply results from individual firms' marginal revenue and cost decisions. See how price affects total supply and why efficiency yields slim grocery margins.
Understand how individual demand curves form from budget and price levels, guided by marginal utility and utility maximization, and explore villain goods where higher prices boost demand.
Discover how supply and demand meet at the equilibrium price and quantity, where marginal revenue equals marginal cost, illustrated with a pizza pricing example.
Does The Study of Micro Economics Seem Daunting?
Have You Ever Wondered About Game Theory?
Do You Wonder How Businesses Make Pricing Decisions?
Are You A Business Student or Graduate Who Wants To Learn More?
Do You Get Lost When People Start Talking About Interest Rates, Market Growth, Supply and Demand?
If You Answered "Yes" To Any Of The Above, Look No Further. This Is The Course For You!
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Enroll today and join the 100,000+ successful students I have taught as a Top Rated Udemy instructor!
Three reasons to TAKE THIS COURSE right now:
You get lifetime access to lectures, including all new lectures, assignments, quizzes and downloads
You can ask me questions and see me respond to every single one of them thoroughly!
You will are being taught by a professional with a proven track record of success!
Recent Review:
Steven C. says: "Just a great course about micro economics. The topic can seem a bit daunting at first, but really Chris makes it easy to absorb, related it well to the real world, and I really feel like I learned more in this course than I could sitting in a classroom. After taking the course you'll have a whole new perspective on the world and how micro economics applies!"
Why You Should Take This Course:
Micro economics is a very diverse and large world of concepts, and by the end of this course you will be a master of it all! While there is a lot to learn, it is a fascinating world, and understanding micro economics will give you insights in the world around you. Below is sample of what you'll be learning in this course.
What We Learn In The Micro Economics Course:
Learn how people and companies make small decisions which add up to larger big pictures
Discover what impacts the choices we make - constraints, scarcity and more
How firms use supply and demand to determine equilibrium and maximize profit
Discover game theory, how people and companies try to stay one step ahead
Learn about monopolies and oligopolies, the pros and cons
And more! By the end of the course you'll be a microeconomics expert!
At any point if you have a question, please feel free to ask through the course forum, I'd be happy to answer any and all questions.
***CLICK "BUY NOW" AND LEARN EVERYTHING ABOUT MICRO ECONOMICS WITH EASE! ***
About The Instructor
Chris Benjamin, MBA & CFO is a seasoned professional with over 25 years experience in accounting, finance, financial reporting, small business and accounts receivable. Having spent the first 10 years of my career in corporate settings with both large and small companies, I learned a lot about the accounting process, micro and macro economics, managing accounting departments, financial reporting, external reporting to board of directors and the Securities and Exchange Commission, and working with external auditors.
The following 10+ years I decided to go into CFO Consulting, working with growing companies and bringing CFO level experience to companies. I help implement proper best business practices in accounting and finance, consult on implementation of accounting systems, implementing accounting procedures, while also still fulfilling the CFO roll for many of my clients which includes financial reporting, auditing, working with investors, financial analysis and much more.
Thank you for signing up for this course on Udemy. I look forward to being your instructor for this course and many more!
Chris Benjamin, Instructor, CFO & MBA