The Complete Marketing Strategy with Hands-on Exercises
What you'll learn
- Potentially Get Hired as a Marketing/Product/Brand Manager
- Build Marketing Plan & Set up 4Ps of Marketing
- Customer Segmentation with Data
- Market Research & Understand Customer Needs
- Product Management & Design/Launch of a Product
- Leverage Pricing Strategies & Customer Psychology
- Financial Business Case Development
- Write Award-Winning Marketing Brief
- Marketing Analytics & Big Data Model Design
- Calculate Customer Lifetime Value & Design Customer Life Cycle
- Build Marketing Campaigns & Measure Success
- 25 Hands-on Exercises & Much More!
Requirements
- It does not require previous marketing experience.
- The course is suitable for anyone who wants to get the essence of 8+ years business & marketing experience in distilled and practical way.
Description
Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies
Why is This Course Unique?
After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.
So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.
Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.
Is This Course Right for You?
Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.
You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.
What Will You Learn?
How to Build a Marketing Mix?
4P of Marketing with Real Life Examples
How to Target Right Customers?
Market Segmentation with Real Life Examples and Exercises with Data
How to Understand Target Customer’s Need?
Marketing Research with Question Examples
How to Design Right Product for Your Target Customer’s Need?
Product Design Exercise
How to Launch a New Product?
Go-To-Market Strategy
Competitive Analysis with Exercise
Value Propositions with Case Studies
How to Decide Right Price?
Price Optimization with Demand Curves with Exercises
Understanding Price Elasticity with Exercises
What are Psychological Pricing Strategies?
Prospect Theory with Campaign Exercise
Pricing Mind Games
How to Build a Financial Business Case?
Full Structure and Detailed Exercise
How to Promote Your Product?
Marketing Communications
Digital Marketing with Example Campaigns
12 Important Marketing Terms
How to Write Perfect Marketing Brief?
Full Structure and Award-Winning Brief Exercise
How to Measure Success of Your Campaign?
Incremental Impact Calculations with Exercises
Where to Sell Your Product?
Channel Marketing Strategy with Exercise
How to Increase Customer Value?
Framework of CVM
Calculation of Customer Lifetime Value with Exercise
How to Minimize Churn/Disconnection?
Big Data Model Structure with Exercise
Correlation Matrix Exercise
How to Build Perfect Life Cycle for Customers?
Structure & Real-Life Brand Exercise
How to Build a Successful Campaign?
Personalized Marketing with Campaign Examples
Extra: How to Innovate?
Fishbone Technic with Exercise
Hyper personalization in Marketing with Real Life Examples
Extra: How to use Microsoft Excel?
Essential formulas & If function
PivotTables
Vlookup
Who this course is for:
- Anyone who wants to become a marketing professional
- All students who are excited about marketing and communication
- Professionals with marketing career goals (regardless their background or current role)
- Business owners and people who are planning to become entrepreneurs
- Marketing and Business Executives
- MBA graduates
Instructor
- 4.7 Instructor Rating
- 150 Reviews
- 7,329 Students
- 1 Course
Hi, I’m Tonguc Akbas. Thanks for checking out my course.
I work in a Fortune 500 company as a Marketing Manager. I have built 100+ successful data driven marketing campaigns in 3 different countries across Europe, the Middle East and Africa. I have studied “Marketing Analytics” from Columbia University. I have managed different marketing teams and expertized in the areas of:
· Product Marketing: Design and launch of 1st to Market Digital Products
· Segment Marketing: Marketing Communications (Digital & TV Commercial)
· Base Marketing: Hyper Personalized Real Time Campaigns
· Innovation: Start-up Investment & Financial Case Development
I have won 2017 "Cannes Young Lions – Young Professional" award and represented my country in Cannes Creativity Festival.
The reason why I am recognized as a credible instructor in the market is because I provide knowledge through business case studies, real life brand examples and hands-on exercises to simplify and make the content easy to remember
My objective is to help aspiring marketers to touch people's lives with right solutions and the power of marketing.
Enjoy the course!