The Complete LinkedIn B2B Marketing Course

Name: The Complete LinkedIn B2B Marketing Course
Rating: 3.6 (51 reviews)

Learn powerful and proven B2B Marketing Strategies which will transform your Marketing Impact on LinkedIn

Created byDavid Reilly

Last updated 10/2015

English

What you'll learn

Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn
Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan
Understand how to maximise content distribution using sponsored updates and Groups
Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy
Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator
Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move

Course content

9 sections • 33 lectures • 2h 28m total length

Introduction- What you will learn on this Course1:40
About David Reilly the Course Instructor2:12

Why LinkedIn is so important for B2B Marketing5:50
Learn the three key reasons why LinkedIn should be the central to your B2B Marketing plans
The Benefits of differing levels of Premium Paid accounts explained3:13
Understanding the key benefits of each level of Linkedin Accounts from free access to Paid Premium Accounts
Optimising your Privacy Settings for maximum impact2:43
Understand the three most important Privacy Settings to maximise your privacy when you using LinkedIn for marketing purposes

Why Profile Completeness is important4:36
Why Profile Completeness can dramatically improve your potential of being found by useful business contacts
Maximising your Headline, photo and your contact details3:58
The importance of including a Profile Heading, Photo and up to date contact information to maximise your Profile
Adding a Standout Summary to your Profile3:14
Understand the importance of crafting a descriptive succinct profile summary to support your profile
Blue 3.4 Maximising your Career Experience3:39
Learn how a complete career experience will help profile completeness
Maximising your Skills and Endorsements3:47
Adding skills and endorsements to help you get found

Building your fifty first degree network to achieve Profile Completeness3:48
Learn how to build your first 50 first degree connections to achieve profile completeness
The Value of Advance Search explained3:48
Lean about the brilliance and usefulness of Advanced Search and how to use Saved Search to help you manage your marketing efficiency
Crafting personalised Connection requests which achieve positive results4:35
Using well crafted tailored and personalised connection requests which get positive results and can dramatically improve your first degree network
Using Inmails to build new Connections in your network3:34
Using direct Inmail as part of your Premium Subscription to build powerful connections
Using Groups: Joining and creating your own Group8:52
Groups can be a very powerful approach to building your B2B marketing brand. Understand to how join and enage in other product specific relevant Groups and set up and manage your own successful Group to support your marketing plans

New Campaign Manager3:58
Learn about the new features of Campaign Manager and how it will improve your LinkedIn efficiency and performance
Online Display and Network Display Advertising5:52
Learn about the differing features of Online and Network Display advertising
Sponsored Updates2:09
Learn and understand the distinguishing features of Sponsored updates and how it can benefit your marketing
Sponsored Inmails3:22
Learn and understand the distinguishing features of Sponsored Inmail, how this product differs from normal Standard Inmail and how it can Support your marketing
Lead Accelerator explained6:34
What Is Lead Accelerator and how can it really makes an impact on my B2B marketing performance
How to Launch an advertising Campaign10:36
Learn the process of launching a test advertising campaign on the new Campaign Manager and how we manage budgets and track performance for a test campaign.
About LinkedIn Partner Programme for Advertising Agencies5:38
What is the LinkedIn Partner Programme for Advertising Agencies and how can support my Marketing
Agency

How to set up a Company pages to support your marketing4:42
Learn how to set up and use the free Company Page function to support our marketing objectives
Using Company Showcase pages for profile targeting5:02
Learn how to set up and use the Showcase Page function on Company Pages to support product specific marketing objectives
How to track Company Page followers and marketing impact3:17
Learn how to use the Company Tracking to manage Company Pages and how it can determine marketing effectiveness

What is Elevate and how will it support marketing7:49
Understand about the unique features of Elevate and how it can support your marketing
How can we use LinkedIn's Mobile Apps to support our marketing strategy4:16
What is LinkedIn approach to mobile apps and how can these support your marketing
What are the opportunities provided by LinkedIn's API5:03
Learn about the potential marketing opportunity provided by accessing the API

Requirements

You will need to register on LinkedIn and set up a profile

Description

My Udemy Courses have been watched by over 10,000 people from 135 countries. They have received consistent high ratings throughout Udemy.

The Complete LinkedIn B2B Marketing Course is designed for Marketing, Digital Agency professionals and entrepreneurs seeking to learn and transform your B2B marketing performance using LinkedIn.

You will learn how to use and apply the full range of tools, applications and hidden techniques by watching clear detailed instruction video demonstrations designed for easy digestion. The curriculum is structured in a logical, sequential order making it easy to follow and implement seamlessly into your working day.

Note: This course is updated regularly with new lectures and downloadable pdfs.

What does this Marketing Course offer that others don't:
How to apply multiple techniques to compound marketing impact
Explanation and clear guidance on new marketing opportunities such as the updated Campaign Manager, Sponsored Inmails, Lead Accelerator and Elevate
Optimising the full value of content marketing apps including Pulse, Slideshare and Company pages
Expected return on investment using all LinkedIn advertising options including Onsite and Network display, Sponsored updates, Sponsored Inmail and lead accelerator
Comprehensive ongoing LinkedIn learning and resources for all levels

The course duration is a 2 hours 45 minutes for completion of all 28 Videos

Who this course is for:

This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.

The Complete LinkedIn B2B Marketing Course

What you'll learn

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Course content

Course Curriculum2 lectures • 4min

Introduction to this Course3 lectures • 12min

How to create an “allstar” Complete Profile5 lectures • 19min

Building your Business Network5 lectures • 25min

Advertising Solutions explained7 lectures • 38min

Using Content Marketing3 lectures • 14min

Company Pages3 lectures • 13min

Advanced B2B Marketing Functions3 lectures • 17min

Course Summary2 lectures • 7min

Requirements

Description

Who this course is for: