The Complete LinkedIn B2B Marketing Course
3.6 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
301 students enrolled

The Complete LinkedIn B2B Marketing Course

Learn powerful and proven B2B Marketing Strategies which will transform your Marketing Impact on LinkedIn
3.6 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
301 students enrolled
Created by David Reilly
Last updated 10/2015
English [Auto]
Current price: $29.99 Original price: $49.99 Discount: 40% off
4 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 7 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn
  • Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan
  • Understand how to maximise content distribution using sponsored updates and Groups
  • Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy
  • Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator
  • Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move
  • You will need to register on LinkedIn and set up a profile

My Udemy Courses have been watched by over 10,000 people from 135 countries. They have received consistent high ratings throughout Udemy.

The Complete LinkedIn B2B Marketing Course is designed for Marketing, Digital Agency professionals and entrepreneurs seeking to learn and transform your B2B marketing performance using LinkedIn.

You will learn how to use and apply the full range of tools, applications and hidden techniques by watching clear detailed instruction video demonstrations designed for easy digestion. The curriculum is structured in a logical, sequential order making it easy to follow and implement seamlessly into your working day.

Note: This course is updated regularly with new lectures and downloadable pdfs.

What does this Marketing Course offer that others don't:
How to apply multiple techniques to compound marketing impact
Explanation and clear guidance on new marketing opportunities such as the updated Campaign Manager, Sponsored Inmails, Lead Accelerator and Elevate
Optimising the full value of content marketing apps including Pulse, Slideshare and Company pages
Expected return on investment using all LinkedIn advertising options including Onsite and Network display, Sponsored updates, Sponsored Inmail and lead accelerator
Comprehensive ongoing LinkedIn learning and resources for all levels

The course duration is a 2 hours 45 minutes for completion of all 28 Videos

Who this course is for:
  • This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.
Course content
Expand all 33 lectures 02:28:38
+ Introduction to this Course
3 lectures 11:46

Learn the three key reasons why LinkedIn should be the central to your B2B Marketing plans

Preview 05:50

Understanding the key benefits of each level of Linkedin Accounts from free access to Paid Premium Accounts

The Benefits of differing levels of Premium Paid accounts explained

Understand the three most important Privacy Settings to maximise your privacy when you using LinkedIn for marketing purposes

Optimising your Privacy Settings for maximum impact
+ How to create an “allstar” Complete Profile
5 lectures 19:14

Why Profile Completeness can dramatically improve your potential of being found by useful business contacts

Preview 04:36

The importance of including a Profile Heading, Photo and up to date contact information to maximise your Profile

Maximising your Headline, photo and your contact details

Understand the importance of crafting a descriptive succinct profile summary to support your profile

Adding a Standout Summary to your Profile

Learn how a complete career experience will help profile completeness

Blue 3.4 Maximising your Career Experience

Adding skills and endorsements to help you get found

Maximising your Skills and Endorsements
+ Building your Business Network
5 lectures 24:37

Learn how to build your first 50 first degree connections to achieve profile completeness

Building your fifty first degree network to achieve Profile Completeness

Lean about the brilliance and usefulness of Advanced Search and how to use Saved Search to help you manage your marketing efficiency

Preview 03:48

Using well crafted tailored and personalised connection requests which get positive results and can dramatically improve your first degree network

Crafting personalised Connection requests which achieve positive results

Using direct Inmail as part of your Premium Subscription to build powerful connections

Using Inmails to build new Connections in your network

Groups can be a very powerful approach to building your B2B marketing brand. Understand to how join and enage in other product specific relevant Groups and set up and manage your own successful Group to support your marketing plans

Using Groups: Joining and creating your own Group
+ Advertising Solutions explained
7 lectures 38:09

Learn about the new features of Campaign Manager and how it will improve your LinkedIn efficiency and performance

Preview 03:58
Learn about the differing features of Online and Network Display advertising
Online Display and Network Display Advertising

Learn and understand the distinguishing features of Sponsored updates and how it can benefit your marketing

Sponsored Updates

Learn and understand the distinguishing features of Sponsored Inmail, how this product differs from normal Standard Inmail and how it can Support your marketing

Sponsored Inmails

What Is Lead Accelerator and how can it really makes an impact on my B2B marketing performance

Lead Accelerator explained

Learn the process of launching a test advertising campaign on the new Campaign Manager and how we manage budgets and track performance for a test campaign.

How to Launch an advertising Campaign
What is the LinkedIn Partner Programme for Advertising Agencies and how can support my Marketing
About LinkedIn Partner Programme for Advertising Agencies
+ Using Content Marketing
3 lectures 13:50
Using Pulse for content creation

Learn how the excellent Slideshare tool can be used to support content creation and distribution as part of your marketing plan

Using Rich Content Formats to generate response- images, Video

Learn about using rich content types like Video, images and info graphics to support your marketing

Using Rich Content to support your B2B Marketing
+ Company Pages
3 lectures 13:01

Learn how to set up and use the free Company Page function to support our marketing objectives

How to set up a Company pages to support your marketing
Learn how to set up and use the Showcase Page function on Company Pages to support product specific marketing objectives
Using Company Showcase pages for profile targeting
Learn how to use the Company Tracking to manage Company Pages and how it can determine marketing effectiveness
How to track Company Page followers and marketing impact
+ Advanced B2B Marketing Functions
3 lectures 17:08

Understand about the unique features of Elevate and how it can support your marketing

What is Elevate and how will it support marketing
What is LinkedIn approach to mobile apps and how can these support your marketing
How can we use LinkedIn's Mobile Apps to support our marketing strategy

Learn about the potential marketing opportunity provided by accessing the API

What are the opportunities provided by LinkedIn's API
+ Course Summary
2 lectures 07:02

A final course completion message from the Course Tutor

Summary and Conclusion

Access to further resources and learning to support an ongoing learning mindset for LinkedIn B2B Marketing

Resources Section