The Complete Guide to YouTube & Video Marketing
3.9 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,074 students enrolled

The Complete Guide to YouTube & Video Marketing

Become a Video Marketing Mastermind with the most comprehensive video marketing course on the web!
3.9 (39 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,074 students enrolled
Created by MindMekka ®
Last updated 1/2020
Current price: $135.99 Original price: $194.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 8 articles
  • 41 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • An understanding of video marketing and why it works
  • The ability to produce videos with the correct settings and to distinguish between good and bad online videos
  • Clearly define your video marketing goals to maximise results
  • How to edit, optimise and upload your videos so that they are seen by as many people as possible
  • How to transcribe audio and captions
  • Selecting the best titles, descriptions and tags for your videos
  • How to recognise and respond to social signals
  • Strategies that allow you to take advantage of and monetise psychological factors and emotions
  • Tips on video rewriting and voice-overs
  • How to optimise your videos according to SEO best practices
  • Channels for video distribution
  • How to do market research for keywords and rankings
  • Tips and tricks for making your videos look slick and professional
  • Be familiar with the tools you need to get started and where exactly to begin when producing your first videos
  • The ability to monitor your video marketing campaigns and make adjustments as necessary
  • Basic computer skills
  • Stable internet access

The days of boring websites are gone forever. In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might have featured an interesting table-based layout, an animated gif or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, however, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.

Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they're doing. But it's no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages and plug-ins, it's now possible to record sophisticated video and audio presentations, to show them to your site's audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You'll not only impress your customers, but you'll make more sales.

Video marketing is one of the most powerful ways to advertise and market on the web. It doesn't matter if you're just starting out or if you're a seasoned pro; you can break through or bolster your business with an effective video marketing campaign.

Welcome to The Complete Guide to Video Marketing; the only course you'll ever need to become a video marketing mastermind!

Who this course is for:
  • People who have little or no experience in the area of video marketing
  • Experienced video marketers who are unhappy with their current results
  • Anyone who wants to supercharge their video marketing efforts
Course content
Expand all 84 lectures 09:41:55
+ Introduction to Video Marketing
12 lectures 19:33
1 page

This is your workbook for the the video marketing part of this course. It contains activities for you to complete as you progress through the video marketing lectures. When you see a lecture entitled '*Activity Time*', please refer to your workbook and complete the relevant activity/activities.

Video Marketing Activity Workbook
15 pages

In this lecture, we briefly touch on why video marketing is such an important and powerful marketing medium. Thereafter, we look at the video marketing knowledge and skills you will learn in the video marketing part of this course.

Introduction: The Power of Video Marketing
2 pages

This lecture contains a brief overview of the main topics we will be covering in the video marketing part of this course. These topics include:

  • Video Marketing Defined
  • The Benefits of Video Marketing
  • Types of Video Content to Use for Marketing Purposes
  • Why Video Marketing Works
  • How You Can Use Video Marketing to Achieve Various Business Goals
  • Video Promotion & Distribution
  • Video Marketing Tools
  • The Video Marketing Process
  • Video Marketing Tips & Tricks

Preview 03:35

In this lecture, you will be given a clear definition of video marketing and learn what video marketing is all about. We will also discuss how video marketing is generally used and, lastly, we will take a look at the different types of videos you can use in your video marketing campaigns.

What is Video Marketing?
The Qualities of a Great Video and Types of Video Content
6 pages

In this lecture, you are introduced to the benefits video marketing provides to your business and shown the reasons why it is such an effective advertising method. Thereafter, we look at some eye-opening facts that showcase the tremendous reach and potential of video marketing.

Why Video Marketing Works
The Psychology Behind Video Marketing
3 pages

In this lecture, we look at the different ways other business have used video marketing to great success and how you can use similar methods to enhance your own video marketing methods.

How Businesses Are Using Video Marketing to Achieve Great Results

In this lecture we look at the various business goals you can achieve through effective video marketing.

How You Can Use Video Marketing To Achieve Your Business Goals
3 pages
*Activity Time*
+ Getting Your Videos Seen: Video Sharing Sites
3 lectures 08:20

In this lecture, you will learn about the top video sharing sites, their various benefits, and how each of these sites can help you to maximise the effect of your video marketing efforts.

Top Video Sharing Sites
Video Promotion & Distribution + List of Links to Video Sharing Sites
6 pages
*Activity Time*
+ Powerful & Effective Video Marketing Tools
3 lectures 06:17
Tools for Getting Started with Video Marketing
9 pages

In this lecture, we discuss the most effective video marketing tools at your disposal. Using these tools greatly simplifies the entire process of video marketing - allowing you to create powerful and effective videos, even if you've never created a single video before.

Video Marketing Power Tools
*Activity Time*
+ How To Do Video Marketing The Right Way
9 lectures 33:52

In this lecture, we will cover everything you need to know about video creation from start to finish. We will divide this step into 5 parts:

  1. Building the title
  2. Planning your video
  3. Searching for images and/or clips
  4. Creating your video
  5. Downloading your video.

Make sure to refer to the external resources of this lecture for more information and resources regarding video planning & creation.
Step 1: Create

In this lecture, you will be shown how you can create a quick intro to any of your videos using the free Windows Movie Maker software, which you can download from Windows if it's not already on your computer.

**Special Guest Lecture** Create a Video Intro with Windows Movie Maker
*Activity Time*

In this lecture, we discuss the second step in the video marketing process, which entails uploading & submitting your videos to video sharing sites. As discussed previously, there are many sites where you can upload your video, but here we will focus solely on YouTube.

Step 2: Submit

Even if you have an expertly produced video on a popular topic, this by itself will not ensure that your video gets the maximum number of views. This is where the 3rd step of the process comes in.

In this lecture, we will discuss optimisation principles and techniques you can use to direct traffic towards your video. We will focus on two of the most important optimisation techniques, which are:

  1. On-page SEO
  2. Off-page SEO
Step 3: Optimise

In this lecture, we will discuss different forms of advertising you can use to further enhance your video marketing campaigns.

Step 4: Advertise
Measuring Your Video Marketing Results
2 pages
*Activity Time*
Section Summary: Checklist + Resource Links
3 pages
+ Video Marketing Tips & Tricks
4 lectures 21:28

In this lecture, you will learn about several highly effective video marketing tricks that are used by experienced professionals in the field, and which you can apply to your own video marketing efforts to achieve great results.

Highly Effective Video Marketing Tricks

In this lecture, we discuss some of the best ways to use video for marketing purposes. These include:

  • Generating website traffic
  • Affiliate marketing
  • CPA marketing
  • Lead generation
  • Training
  • Webinars
  • Customer service
  • And more...
The Most Effective Ways To Use Video for Marketing Purposes

In this lecture, we explore actual video marketing case studies where you will see examples of successful video marketing in action. By examining the techniques and strategies these businesses have used in their video marketing efforts, you can identify methods and generate ideas to use in your own video marketing campaigns.

Learn From These Video Marketing Case Studies

In this lecture, we identify the most important video marketing do's and don'ts that you should keep in mind when planning and executing your own video marketing campaigns.

Video Marketing Do's & Don'ts
+ Video Marketing Wrap-Up + Bonus Resources
5 lectures 00:46
Conclusion to Video Marketing
Video Marketing Action Plan
5 pages
Online Video Marketing Tips
19 pages

A special bonus report that expands on certain topics we discussed in previous sections and contains some useful information regarding video SEO and video marketing tactics.

Video Marketing Mastery
30 pages
The Ultimate Video Marketing Playbook
30 pages
+ Introduction to YouTube Marketing
2 lectures 05:43

Overview of upcoming lectures and main topics that will be covered in these lectures, as well as some eye-opening facts that demonstrate the potential and importance of Youtube as a video marketing channel.

Overview Of Youtube Marketing Lectures

This guide contains supplemental and additional information on certain video lectures in the sections that follow.

YouTube Marketing Student Guide
42 pages
+ The 7 Step Formula for Youtube Marketing Success
8 lectures 45:58

In this lecture you are given a brief overview of the 7-Step Formula for Youtube Marketing Success. Thereafter, we dive right into Step 1: Picking Your Topic and Identifying Your Target Audience - a vital first step for any marketing campaign.

Step 1: Pick Your topic => Identifying Your Target Market

In this lecture, we go over the process of creating your YouTube account.

Step 2: Create Your YouTube Account => Representing Your Business

In this lecture, we discuss the most important components of your YouTube Channel and how to configure these components to create a professional and effective YouTube channel for your business.

Step 3: Setting Up Your YouTube Channel => Engaging Your Visitors

In this lecture, we discuss the process of keyword research and the most important components to keep in mind when selecting your keywords.

Step 4: Selecting Relevant Keywords

In this lecture, you will learn about different types of videos you can use on your YouTube channel, and how to create these videos quickly & easily.

Step 5: Creating Your Videos
**Special Guest Lecture**Create Clickable Links in Your Videos

In this lecture, we discuss the process of video optimisation in terms of the three most important on on-page optimisation factors:

  1. Title
  2. Description
  3. Tags
Step 6: Optimising Your Videos for Mass Traffic Generation

In this lecture, you will learn how to improve your video rankings by looking at the 7 top ranking factors for a YouTube video.

Step 7: Rank Your Videos Quickly & Easily
+ Make Money Online with YouTube Videos
2 lectures 05:42
YouTube Amazon Money-Making Machine
Report: How To Make $200 A Day With Videos
16 pages