The Complete Guide to Create a High Converting Fiverr Gig

• Build your personal brand

• Define your customer base and experience

• What are your values - customer buy from those that are like themselves

• Customers do business with People not Machines

• How to determine what you are going to sell

  • Quality

  • Skill and Talent

  • Emotional feeling

Detailed overview of branding on Fiverr - what is a brand and how can you integrate your own brand on the platform.

How your Gig & Profile Description Work Together

• Integrate all aspects of your gig for the best results

• Your profile shows your focus & subject matter expertise

• Your picture shows your brand & conveys friendliness and professional

• Your Gigs demonstrate alignment with your profile description & compliment each other

How to decide on your brand

• Select your target market

• Create the customer avatar - Exercise

• Define your brand style elements based on your customer avatar

  • Dress in a certain way

  • Communication style

  • Colors, video, and graphics

  • Pricing

• Weave in this brand in everything you do

• Create a brand guide document / brand charter

Additional tips to creating a powerful brand.

Let's apply what we have learned about branding and think critically about what services to sell that will result in sales and not collect dust on the shelf.

Powerful process and first-principles framework for brainstorming and down-selecting what to sell.

Your passion, niche, and brand need to feed each other. Align and integrate your profile, gigs, and branding to create repeat and raving customers.

• What is SEO with respect to Fiverr?

  • Fiverr is a giant search engine

  • #1 Title

  • Categories

  • Other filters

• Balance searchability with niche-ability

  • Don’t choose a market niche with 0 demand

  • If you choose over saturation - you need to stand-out

• Learn to analyze your competition

  • Who are you up against?

• Test out your Title

Demonstration of how I apply SEO research to understand profitable market segments & carefully position my services in crowded markets.

• Seems like a minor detail, its not

• Qualities your profile picture should include?

  • Friendly

  • Professional

  • Branded attire/style

  • “You” unless you are a business or well-established agency

• People generally prefer to do business with humans not machines (emotion)

• Easy editing secrets

Behind the scenes insights on my approach to the profile picture. Always align the profile picture with your brand.

Use a free tool to edit your profile picture - this same tool can be used for gig pictures which we will cover later one. You can alternatively use photoshop if you want to go a more premium route.

• How to create a compelling, niche, SEO-friendly gig title

• Examples of “Good”

  • I will create a Wix landing page for your business

  • I will troubleshoot your Javascript or CSS code on your website

• Examples of “Bad”

  • I will help you code

  • I will build a website for you

• Elements of a great title explained

  • Niche keyword driven

  • Descriptive and succinct

  • Helps find a solution for the issue of your ideal customer is facing

Peering behind the curtain once again for a detailed walkthrough for creating your perfect Fiverr Title for your Gig.

• Beginner pricing - $5 or FREE

• Intermediate pricing - Cheaper options and Premium

• Offer one gig or standard and pro?

• Determine market rates & decide where you will compete

• Improve your own workflow to reduce cost

Now let's put those principles into action!

• After the gig title, price, and photo or video - this is your chance to sell

• If you customer is reading the description, you have done well

• If you have gig clicks, you can close the deal with a great description

• What does a great description convey:

  • Friendly

  • Professional

  • Attention to detail

  • Quality

  • Timeliness

  • You are well-qualified and will meet an exact need

Detailed walkthrough of writing the perfect gig description. Unfiltered and exactly how I go about it.

• Can be a powerful booster if potential customer is vacillating

• Designed to answer questions & show expertise

• Not always necessary to include

Implementing the FAQ section live.

Three things to keep in mind here.

• Don’t make your customer work harder than you…

• Make things simple and use your inbox

• Get only what you need, nothing more

Keep it simple and don't make your customer work harder than you! :)