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The Complete Guide to Business English in Marketing & Sales
814 students
The Complete Guide to Business English in Marketing & Sales
Master the Language of Marketing & Sales: Speak Business English with Confidence and Strategy
Created byMelina Silva S.
Last updated 8/2025
English
What you'll learn
- How to speak confidently and professionally in Business English related to marketing and sales
- Key vocabulary and phrases for branding, positioning, and client communication
- How to discuss data, trends, and market insights in English
- How to explain and use CRM systems, sales funnels, and conversion strategies
- Ways to present solutions, handle objections, and close sales using persuasive language
- How to analyze performance data and interpret key marketing metrics in English
- Strategies for inclusive marketing and connecting with diverse audiences
- How to create compelling marketing narratives and business presentations
- How to align marketing and sales communication with business objectives
Explore related topics
Course content
7 sections • 16 lectures • 1h 15m total length
Requirements
- Basic to intermediate English level (B1 or higher recommended)
- Interest in marketing, sales, or business communication
Description
The Complete Guide to Business English in Marketing & Sales is designed to help you speak the language of modern business with clarity, confidence, and strategic insight. Whether you’re a marketing professional, entrepreneur, or aspiring salesperson, this course will equip you with the precise English vocabulary and communication techniques used by successful professionals around the world.
You’ll explore the essential tools and strategies that drive conversion, starting with the Top 3 tools to monitor and improve your conversion performance and progressing to the 12 key metrics that help track and boost your results. Learn how to talk about data, trends, and insights through effective market research discussions, and how to craft your message using powerful branding and positioning language.
Dive into the world of CRM systems, sales funnels, and key conversion vocabulary, and discover how each stage of the customer journey—from product creation to sales success—can be communicated clearly in Business English. Master the language of persuasion by learning how to handle client objections and present tailored solutions, as well as how to identify and reach high-potential leads with precision.
The course also places a strong focus on modern and inclusive communication. Learn how to connect with today’s diverse audiences through inclusive marketing, and refine your approach by investigating and understanding your ideal audience. Break through communication and business barriers with strategies that will elevate your professional mindset and boost your career potential.
You’ll also learn how to:
Craft compelling narratives that make your marketing memorable
Understand the synergy between marketing and sales
Develop a business-oriented way of thinking in English
Use performance data to increase efficiency and drive action
Align your communication style and learning strategy with real business goals
Whether you're looking to improve your professional English, communicate more effectively with clients, or understand the strategies behind successful marketing and sales, this course gives you a complete, practical, and strategic foundation.
Who this course is for:
- Non-native English speakers in marketing or sales roles
- Entrepreneurs and freelancers working with international clients
- Business professionals aiming to improve English fluency in a work setting