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30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 31 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
Business Entrepreneurship eSports

The complete guide to build & fund an esports organization

Based on experiences from over 200 esport organizations, you can now learn how to build & fund your esport organization.
Rating: 4.7 out of 54.7 (6 ratings)
30 students
Created by Martin Fritzen
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to build and run a successful esports organizations, based on more than 200 esports organizations experiences
  • How to create several revenue streams for esports organizations, based on current organizations experiences
  • What it takes to get brands like Red Bull and Razer as sponsors, based on real life meetings and relations
  • How to attract investors, based on interviews with several investors

Requirements

  • Have a dream of building a successful esports organization
  • Be curious about how to build and fund a successful esports organization

Description

You will learn everything you need to build a new or improve an existing esport organization.

When you are done, you will have the answers to two questions:

1. How to build an esports organization

2. How to create profitable revenue streams

"Anyone who takes this course will have a good understanding of the commercial mechanics in esports and have a ton of actionable insights to implement right away. Great and informative course!" – Jonas Gundersen, Chief Operating Officer, Ninjas in Pyjamas

This course is designed to give you the blueprint on how to build an esport organization and provide you with an inspirational catalog of ideas for you to create several profitable revenue streams and securely manage your esports operations.

You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations. I have met and talked to over 100 esport and gaming industry leaders and brands like; Logitech, Microsoft, Red Bull, Razer, and Intel, to understand why and how they esport partnerships.

Who this course is for:

  • Anyone curious about how to build and fund a successful esports organization

Course content

6 sections • 32 lectures • 2h 50m total length

  • Preview02:19
  • How to start, structure, and organize an esports organization
    10:15
  • Preview04:57
  • Write down your WHY
    1 question

  • Get in touch with people
    04:03
  • Preview05:49
  • Preview07:41
  • Build your strategy
    05:36
  • Who is doing what and when?
    05:27
  • Let´s Goooooo!
    01:37
  • Hold your horses!
    06:09
  • Create the core values
    08:28
  • Keep going!
    02:57
  • Create your core values
    1 question

  • Introduction
    00:48
  • Preview05:18
  • Define your organization and goals
    02:28
  • Create your mission statement
    03:05
  • Create your vision statement
    03:33
  • Easy way to work with goals (OKRs)
    04:39
  • Preview04:11
  • Financial goals and needs
    05:32
  • Make a budget
    08:19
  • Preview08:51
  • Create a sales and marketing deck
    09:26
  • Presales
    06:35
  • Sales
    07:57
  • Preview06:51
  • Create your sales and marketing deck
    1 question

  • Preview10:02
  • Fundraising
    03:11
  • Investors
    04:20

  • Preview05:00
  • Inspiration from the esports industry: Red Bull
    02:59

  • Bonus: S-11 Model
    02:11

Instructor

Martin Fritzen
Esports business growth officer. Author. Speaker & adviser
Martin Fritzen
  • 4.7 Instructor Rating
  • 6 Reviews
  • 30 Students
  • 1 Course

Martin Fritzen is an esports entrepreneur and opinion leader and knows all about success in esports. He has written and published 4 books about esports. Done +500 speaks on esports. He founded Denmark’s biggest esports club and is now spearheading all esports activities at DGI, an organization with more than 6,500 sports clubs.

Martin works with sports schools, universities, clubs, and brands/sponsors. He develops in-depth strategies and plug-and-play plans for sports clubs and brands /sponsors. This makes it simple for schools and clubs all over the world to build grassroots esports divisions. And helps brands and sponsors to maximum brand activation and ROI, when investing in grassroots esports clubs.

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